Time to augment reality in 2011?

Whenever I admit to being one of those digital-publishing-type-people, I’m usually told there’s two crucial things I’ve overlooked:

1) eBooks don’t smell of anything. Books should be smelly.

2) I can’t read an eBook in the bath. I must be able to read in the bath.

Yup, readers are a very demanding breed, and digital can’t quite cater for these two demands… not yet. eBooks have made great strides over the last couple of years by brazenly plundering everything that print books do so well – bookmarking, note-taking, page turning, sharing and lending. It may be that waterproofing and scratch & sniff are all that’s needed to win over the sceptics.

But so far the plagiarism has all been one way. Isn’t it time that print books started borrowing from digital publishing? Could 2011 be the year of ‘augmented reality’?

Check back on Monday for more. And for homework, a free drink at the next BookMachine party for the first person to find the hidden info in the image – just add your answer to the comments section.

Related Articles

Sign up to our Newsletter

Subscribe

* indicates required

BookMachine Ltd. will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices.