Author Archive

Publishing conference

3 Lessons I learned from organising a publishing conference

This is a guest post from Serena Ugolini. Serena is currently a student of the MA Publishing at London College of Communication (University of the Arts London). She is also a part-time bookseller at Oxfam.

Every year a team of students from the MA Publishing course at London College of Communication organise a Publishing Conference sponsored by Macmillan. The team decide on the theme, the programme structure, pick the speakers and plan the marketing campaign. This year’s conference – New Frontiers – focused on how publishing is changing storytelling. It was my first experience managing an event, and as the PR and Marketing lead, this is what I learned from it.

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Editorial Assistant

On being an Editorial Assistant [part 3]

This is guest blog from Norah Myers. Norah works for an independent publisher in Toronto. Her job blends editorial with marketing; she helps support an editorial team, evaluates manuscripts, acquires new authors, and manages crowd-funding campaigns. She trained at City University London.

1. Be organized

So much of your day will involve scheduling, managing, liaising, coordinating, and keeping on top of multiple ongoing projects. In Dr Meg Jay’s book The Defining Decade, she writes about understanding where you want to get to by outlining everything backwards. You figure out what the end-point is and then discern how you will get there by outlining the steps backwards. Then you can work forwards.

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Publishing awards

Eloise Millar of Galley Beggar Press on publishing awards

It seems to be Awards season at the minute with the Independent Publishing Awards (IPA) just finished and the Bookseller Industry Awards just around the corner. We all know the acclaim that comes from winning an award but what about the process of applying for these awards?

In this interview Emily Cook asks Eloise Millar of Galley Beggar Press for some insight after being recently shortlisted for the IPA Newcomer of the Year award.

1. Firstly, congratulations for being shortlisted for the IPA Newcomer of the Year Award! What was your initial reaction on receiving the news?

Thank you! Only one initial reaction – which was absolute delight.

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Copywriter

How to become a better copywriter

This is a guest post from Andy Maslen. Andy is a copywriter by trade and Managing Director of Sunfish, a writing agency. He is the best-selling author of Write to Sell and Persuasive Copywriting and founder of the Andy Maslen Copywriting Academy.

1. What is the main difference between digital marketing copy and digital content in general?

I think marketing copy is trying to change someone’s behaviour right now, whereas digital content is trying to change someone’s behaviour at some point in the future.

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Buzzwords

Climbing out of the Buzzword Trap

This is a guest post from Jasmin Kirkbride. Jasmin is a regular blogger for BookMachine and Editorial Assistant at Periscope Books (part of Garnet Publishing). She is also a published author and you can find her on Twitter @jasminkirkbride

Last year, it was all about ‘disruption’, this year it’s all about ‘pivoting’. Buzzwords are a given part of any industry, but when do they start to do more harm than good?

Defining buzzwords

Buzzwords flag up concepts quickly and easily, alluding to an entire theory with just one word or phrase. Let’s take ‘disruption’ as an example. Each time somebody says ‘disruption’, they are referencing the act of innovating against the industry norm, implicitly in such a way as to scupper their competitors. It’s undeniably convenient to be able to sum all that up with one word.

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Publishing Masters

Four of the many things I learned while doing a Publishing Masters

This is a guest post from Sarah Blake. Sarah is a part-time librarian and current student on the Publishing Masters at City University.

Relating all the things I’ve learned on this course would take a long time, so for now I’ll elaborate on some of the most pertinent points that have cropped up over the year:

1. We don’t need no editorial! (Hear me out.)

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Oxford Publishing Conference

Eric Huang on ‘Is your brand as important as your product?’

Interested in finding out more about the Oxfordshire Publishing Group Summer Conference? We are – so in the run up to the event BookMachine is running a series of speaker interviews. First up is Eric Huang, Director of Made in Me. Eric will be discussing: ‘Is your brand as important as your product?

1. Interesting topic. What made you focus on this area?

I have always been interested in this. For me, publishing has always been about the brand, or the story, before the format. My first real job was at Disney, and naturally this was the focus there – it taught me that the format isn’t the end of all the hard work, but the beginning. If you’re a publisher you make a book, but it really doesn’t end there.

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Policy Press

Sales Manager [JOB POSTING]

Based at the University of Bristol, Policy Press is a leading international publisher of social science books, journals and digital products with a strong social mission and a reach beyond traditional academic markets.  We are looking for a dynamic Sales Manager to lead on sales and distribution strategy and to increase sales in line with our business growth targets.

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Puffin imprint

Creating a long-lasting brand: Tips from the Puffin imprint

BookMachine wanted to find out more about Puffin and how the successful imprint has stood the test of time. This is a guest interview with Amanda Punter, Publishing Director.

Amanda began her career at Scholastic Children’s books where she worked with authors such as Markus Zusak and Philip Reeve. She then moved to Puffin where she became Editorial Director and subsequently Publisher for YA fiction. In 2011 she was appointed Publishing Director for  Puffin fiction – a list that includes Puffin Classics and Roald Dahl, as well as global superstar authors Jeff Kinney (Diary of a Wimpy Kid) and John Green (The Fault in Our Stars). Puffin is part of Penguin Random House Children’s.

1. Why do you think the Puffin imprint has stood the test of time?

The two biggest reasons are I think interlinked.

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XML

Five things they know about XML that you don’t

This is a guest post from Emily and Nic Gibson. They are both directors of Corbas Consulting Ltd and each have over 15 years’ publishing experience, mostly in editorial, print and digital production.

XML

Credit: Thinkstock/BrAt_PiKaChU

Knowledge is everything they say. To help you get ahead, here are the five things they know about XML that you don’t.

1. You are using XML every day

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