Author Archive

Laura Summers

Laura Summers

Laura co-founded BookMachine and is Head of Marketing at YUDU Media. She is into digital marketing, social media and EdTech. You'll find her tweeting @laurasummersnow
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One Big Book Launch is the solution

On Wednesday evening, 10 outstanding authors launched their novels at CompletelyNovel‘s ‘One Big Book Launch‘. The Free Word centre was heaving with literary folks and friends and family of the emerging authors – it was a great evening.

Some authors don’t like book launches. Anticipating who might come, and being centre of attention, just isn’t everyone’s cup of tea. One Big Book Launch is the solution. Not only did CompletelyNovel and BookMachine promote the event extensively, but the authors presenting their eclectic mix of novels had a mixed and optimistic crowd who might never have stumbled upon their work before.

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Some early bird tickets: BookMachine London, Oxford, Brighton

By now you will be in the loop about BookMachine Week. A whole week of talking about the rise of reading on mobiles and short stories.

Expert speakers will be sharing their experiences and the discussion will lead to thinking about whether we need to review our publishing models.

Everywhere we look people are pulling out their mobile devices. How can the publishing industry respond to this? Do we need to?

Early Bird tickets are on sale until tomorrow (Friday 22nd May) for BookMachine London, Oxford and Brighton.

Get tickets

Limited tickets also available here for BookMachine Cambridge and Barcelona.

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Final winner announced for One Big Book Launch

All ten outstanding winners of One Big Book Launch 2015 have now been announced, showcasing fantastic new titles from Walker Books, Sandstone Press, a variety of up-and-coming publishers and several self-publishing authors.

These emerging authors will launch their books simultaneously at one, highly-publicised event at the Free Word Centre in Farringdon on June 3rd, 2015. One Big Book Launch aims to harness the power of collaboration across the UK publishing industry to increase discoverability and celebrate emerging authors writing on the theme of ‘Inspiring People and Places’.

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Join BookMachine week in 5 cities

BookMachine is back in 5 cities, with a series of events to discuss: The rise of reading on mobiles, short stories and bite-size content.

Read more and grab a ticket today!

Does the rise in mobile reading mean we need to review our publishing models? More and more young people want quick satisfaction by reading both literature and educational resources on mobile. During this fortnight of events, BookMachine have invited a range of experts to discuss.

In the mass market, there has always been a home for shorter tales. Sherlock Holmes is an excellent example of this back in the 1890s. However, you might have also heard and read about the stigma of short story writers in the literary publishing world. Does this still apply?

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Marketing Academic Research

Marketing academic research: Kat Palmer interview

Kat Palmer is Content Marketing Executive at Emerald Group Publishing. Here Stephanie Cox interviews Kat about marketing in the publishing industry and the challenges of marketing academic research.

1. What attracted you to working for an academic publishing company?

Education has a huge, everlasting impact on our lives – whether you received a good or bad education has an influence on your career choices, development, and to certain extent happiness.

To be a part of an organisation which influence the best research for higher education students, as well as developing our knowledge and growth both economically and socially across the globe had huge appeal for me!

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Creating Value in an Age of Disruption

In the run up to the Oxfordshire Publishing Group’s Annual conference on ‘Creating Value in an Age of Disruption’, here are some thoughts about recent changes to publishing models.

The Internet has transformed the way the industry handles its relationship with consumers. Over the next decade, consumers will have unprecedented access to vast amounts of user-generated information and knowledge.

Here are some of the issues which are likely to be discussed at the conference:

Paying for content

Readers have more choices than ever before. The greatest challenge today isn’t how to create great books, or even how to get them into readers hands; in an age when there is something to read in every corner of the web, the question is how to develop content that people will actually pay for.

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reviewing books

A Belgian perspective on reviewing books

Mieke Bijns is a book blogger and reviewer who writes for both English and Belgian audiences. Here Stephanie Cox interviews Mieke about book reviews, and platforms and also asks about differences in cultures in publishing between different countries.

1. Please introduce yourself and give us a background of yourself and your career.

Hiya! My name’s Mieke, I’m 25 years young, I live in the Northern part of Belgium together with my boyfriend and two cats and during the daytime office hours I’m a full time Data Entry Coordinator at a company that creates and distributes thermal imaging and infrared cameras. In the evenings and in the weekends, I’m a book blogger and reading addict.

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Digital Marketing insights

Digital Marketing insights from Katie Sadler [HARPER COLLINS]

This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow @katiemorwenna for more.

1. You have been at Harper Collins for over 3 years now. What’s been the biggest development you’ve seen in how you run digital marketing campaigns during that time?

I think when I started, there was a sense of “if you build it, they will come” – a lot of micro sites and games and videos. People were spending their budget creating incredible content, but there wasn’t any cohesive strategy of how to actually get people interacting with it, and converting people to buy the book. Today there is still amazing content being produced to support a book launch, but I think we try much harder to make sure that it isn’t just released into a vacuum.

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licensing

All authors need the right representation

This is a guest post from Tom Chalmers, Managing Director at IPR License.

Authors are more committed to their agent than to their publisher. That is according to early results from the “Do You Love Your Publisher?” survey for traditionally published authors co-produced by Jane Friedman in the States and Harry Bingham in the UK. However, when asked about the possibility of self-publishing, only a minority of authors were reported to be excited at the prospect, with the majority (75 per cent), either neutral or horrified at the thought of taking control.

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YA fiction

Corporate Social Responsibility: Not just for hippies

This is a guest post from Jasmin Kirkbride. Jasmin is a regular blogger for BookMachine and Editorial Assistant at Periscope Books (part of Garnet Publishing). She is also a published author and you can find her on Twitter @jasminkirkbride

(for further discussion on how CSR adds value to your business, you might like to attend the OPG Summer Conference in Oxford)

Corporate Social Responsibility (CSR) has become an increasingly important part of corporate identities during the last decade. Environmental and social concerns have become core, not just to forerunners such as The Body Shop and Timberland, but even huge corporations such as Starbucks, Unilever, and Walt Disney. The question remains, however: will a commitment to CSR add value to your business as a Publisher?

Defining CSR

In its simplest form, CSR focuses on a triple bottom line of social, environmental and financial responsibility. In an increasing number of countries there are laws stating that, to a greater or lesser degree, each business should be responsible for its actions. Many businesses are choosing to go beyond simple compliance, though, and are creating CSR guidelines and commitments of their own.

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