Author Archive

Laura Summers

Laura Summers

Laura co-founded BookMachine and is Head of Marketing at YUDU Media. She is into digital marketing, social media and EdTech. You'll find her tweeting @laurasummersnow
Marketing Academic Research

Marketing academic research: Kat Palmer interview

Kat Palmer is Content Marketing Executive at Emerald Group Publishing. Here Stephanie Cox interviews Kat about marketing in the publishing industry and the challenges of marketing academic research.

1. What attracted you to working for an academic publishing company?

Education has a huge, everlasting impact on our lives – whether you received a good or bad education has an influence on your career choices, development, and to certain extent happiness.

To be a part of an organisation which influence the best research for higher education students, as well as developing our knowledge and growth both economically and socially across the globe had huge appeal for me!

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Creating Value in an Age of Disruption

In the run up to the Oxfordshire Publishing Group’s Annual conference on ‘Creating Value in an Age of Disruption’, here are some thoughts about recent changes to publishing models.

The Internet has transformed the way the industry handles its relationship with consumers. Over the next decade, consumers will have unprecedented access to vast amounts of user-generated information and knowledge.

Here are some of the issues which are likely to be discussed at the conference:

Paying for content

Readers have more choices than ever before. The greatest challenge today isn’t how to create great books, or even how to get them into readers hands; in an age when there is something to read in every corner of the web, the question is how to develop content that people will actually pay for.

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reviewing books

A Belgian perspective on reviewing books

Mieke Bijns is a book blogger and reviewer who writes for both English and Belgian audiences. Here Stephanie Cox interviews Mieke about book reviews, and platforms and also asks about differences in cultures in publishing between different countries.

1. Please introduce yourself and give us a background of yourself and your career.

Hiya! My name’s Mieke, I’m 25 years young, I live in the Northern part of Belgium together with my boyfriend and two cats and during the daytime office hours I’m a full time Data Entry Coordinator at a company that creates and distributes thermal imaging and infrared cameras. In the evenings and in the weekends, I’m a book blogger and reading addict.

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Digital Marketing insights

Digital Marketing insights from Katie Sadler [HARPER COLLINS]

This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow @katiemorwenna for more.

1. You have been at Harper Collins for over 3 years now. What’s been the biggest development you’ve seen in how you run digital marketing campaigns during that time?

I think when I started, there was a sense of “if you build it, they will come” – a lot of micro sites and games and videos. People were spending their budget creating incredible content, but there wasn’t any cohesive strategy of how to actually get people interacting with it, and converting people to buy the book. Today there is still amazing content being produced to support a book launch, but I think we try much harder to make sure that it isn’t just released into a vacuum.

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Book Fairs

All authors need the right representation

This is a guest post from Tom Chalmers, Managing Director at IPR License.

Authors are more committed to their agent than to their publisher. That is according to early results from the “Do You Love Your Publisher?” survey for traditionally published authors co-produced by Jane Friedman in the States and Harry Bingham in the UK. However, when asked about the possibility of self-publishing, only a minority of authors were reported to be excited at the prospect, with the majority (75 per cent), either neutral or horrified at the thought of taking control.

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Book covers

Corporate Social Responsibility: Not just for hippies

This is a guest post from Jasmin Kirkbride. Jasmin is a regular blogger for BookMachine and Editorial Assistant at Periscope Books (part of Garnet Publishing). She is also a published author and you can find her on Twitter @jasminkirkbride

(for further discussion on how CSR adds value to your business, you might like to attend the OPG Summer Conference in Oxford)

Corporate Social Responsibility (CSR) has become an increasingly important part of corporate identities during the last decade. Environmental and social concerns have become core, not just to forerunners such as The Body Shop and Timberland, but even huge corporations such as Starbucks, Unilever, and Walt Disney. The question remains, however: will a commitment to CSR add value to your business as a Publisher?

Defining CSR

In its simplest form, CSR focuses on a triple bottom line of social, environmental and financial responsibility. In an increasing number of countries there are laws stating that, to a greater or lesser degree, each business should be responsible for its actions. Many businesses are choosing to go beyond simple compliance, though, and are creating CSR guidelines and commitments of their own.

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publishing

The impact of Instagrammed selfies on publishing

In the run up to BookMachine Week (23 – 27th February), we have been thinking about images and publishing.

On a typical day you probably gaze over hundreds, perhaps thousands of images. It’s pretty standard to start the day by watching TV, reading a paper or switching on a phone – images are everywhere. They are used to entertain us and inform us, meanwhile clever advertisers use them to turn our intentions into actions which result in purchases.

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Emerging authors

One Big Book Launch opens for submissions from emerging authors

Collaborative book launch initiative is back for another year

It’s an important day today as submissions are now open to find outstanding authors for One Big Book Launch, the event that gives ten emerging authors the opportunity to launch their books to an audience of over two hundred readers and press.

After attending last year and witnessing ten talented authors from Egmont, Bloomsbury, No Exit Press, and a number of independents; BookMachine are delighted to be supporting the event in 2015, and discovering new authors writing on the theme of ‘Inspiring People and Places’.

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How to set up a publishing house

How to set up a publishing house: Red Button Publishing

Caroline Goldsmith and Karen Ings founded Red Button Publishing in 2012. Like many professionals working with books, the idea of running their own publishing house had always appealed to them. Red Button published their fourth novel last summer. We wanted to find out some of the challenges and lessons learned from starting up from scratch, so here’s our interview with Caroline.

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