Shortlist revealed for 2015 Walter Scott Prize

The Walter Scott Prize for Historical Fiction – which, just over a month ago, made its longlist public for the first time – has unveiled the shortlist for its 2015 award. Those initial fifteen titles have been cut back to seven: The Zone of Interest by Martin Amis; The Lie by Helen Dunmore; Viper Wine by Hermione Eyre; In the Wolf’s Mouth by Adam Foulds; Arctic Summer by Damon Galgut; A God in Every Stone by Kamila Shamsie; and The Ten Thousand Things by John Spurling.

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Publishing awards

Eloise Millar of Galley Beggar Press on publishing awards

It seems to be Awards season at the minute with the Independent Publishing Awards (IPA) just finished and the Bookseller Industry Awards just around the corner. We all know the acclaim that comes from winning an award but what about the process of applying for these awards?

In this interview Emily Cook asks Eloise Millar of Galley Beggar Press for some insight after being recently shortlisted for the IPA Newcomer of the Year award.

1. Firstly, congratulations for being shortlisted for the IPA Newcomer of the Year Award! What was your initial reaction on receiving the news?

Thank you! Only one initial reaction – which was absolute delight.

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Copywriter

How to become a better copywriter

This is a guest post from Andy Maslen. Andy is a copywriter by trade and Managing Director of Sunfish, a writing agency. He is the best-selling author of Write to Sell and Persuasive Copywriting and founder of the Andy Maslen Copywriting Academy.

1. What is the main difference between digital marketing copy and digital content in general?

I think marketing copy is trying to change someone’s behaviour right now, whereas digital content is trying to change someone’s behaviour at some point in the future.

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Buzzwords

Climbing out of the Buzzword Trap

This is a guest post from Jasmin Kirkbride. Jasmin is a regular blogger for BookMachine and Editorial Assistant at Periscope Books (part of Garnet Publishing). She is also a published author and you can find her on Twitter @jasminkirkbride

Last year, it was all about ‘disruption’, this year it’s all about ‘pivoting’. Buzzwords are a given part of any industry, but when do they start to do more harm than good?

Defining buzzwords

Buzzwords flag up concepts quickly and easily, alluding to an entire theory with just one word or phrase. Let’s take ‘disruption’ as an example. Each time somebody says ‘disruption’, they are referencing the act of innovating against the industry norm, implicitly in such a way as to scupper their competitors. It’s undeniably convenient to be able to sum all that up with one word.

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Publishing Masters

Four of the many things I learned while doing a Publishing Masters

This is a guest post from Sarah Blake. Sarah is a part-time librarian and current student on the Publishing Masters at City University.

Relating all the things I’ve learned on this course would take a long time, so for now I’ll elaborate on some of the most pertinent points that have cropped up over the year:

1. We don’t need no editorial! (Hear me out.)

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Oxford Publishing Conference

Eric Huang on ‘Is your brand as important as your product?’

Interested in finding out more about the Oxfordshire Publishing Group Summer Conference? We are – so in the run up to the event BookMachine is running a series of speaker interviews. First up is Eric Huang, Director of Made in Me. Eric will be discussing: ‘Is your brand as important as your product?

1. Interesting topic. What made you focus on this area?

I have always been interested in this. For me, publishing has always been about the brand, or the story, before the format. My first real job was at Disney, and naturally this was the focus there – it taught me that the format isn’t the end of all the hard work, but the beginning. If you’re a publisher you make a book, but it really doesn’t end there.

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Policy Press

Sales Manager [JOB POSTING]

Based at the University of Bristol, Policy Press is a leading international publisher of social science books, journals and digital products with a strong social mission and a reach beyond traditional academic markets.  We are looking for a dynamic Sales Manager to lead on sales and distribution strategy and to increase sales in line with our business growth targets.

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Two more Terry Pratchett novels set for posthumous publication

When Terry Pratchett died last week at the age of 66, he left behind a body of work that includes 40 novels set in his beloved Discworld, alongside a couple dozen further titles. It is a substantial bibliography by any standard, and one that his fans will no doubt take great comfort and pleasure in revisiting over the coming months. Those fans, however, can take further solace in the knowledge that the day when they have no more Pratchett left to read hasn’t arrived just yet: the author completed two final novels that are both likely to see publication this year.

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