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Something happenin’ at The London Book Fair

If you’ve been following BookMachine for a while, you’ll know there’s an annual BookMachine event at The London Book Fair each year.

Last year over 400 people signed up … it was an amazing opportunity for publishers, exhibitors, authors and tech-types to meet up in an informal environment.

This year we’ll be partnering with The London Book Fair again, and everyone who signs up to the BookMachine event will get free entry to the Fair.

For a free drink (for early-birds only), and entry to the exhibition (for all 3 days) – sign up to the BookMachine mailing list and we’ll be updating you very shortly.

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What Can I Do With This Content? [INTERVIEW]

In the digital age, what steps can publishers take to protect their online content and future-proof their businesses? The proliferation of ‘free’ digital content has dramatically affected the way in which users regard content in general and more specifically, the way in which it is used. Some have difficulty understanding what they are permitted to do with content, because terms of use are sometimes hidden, copyright is seen to be complicated and it is often far easier to ignore the rules than to try to understand them.

The Copyright Licensing Agency‘s digital copyright icon ‘What Can I Do With This Content?’,  aims to help  publishers clearly and simply communicate their copyright terms to users. We caught up with the CLA’s Marketing Manager Paul Rollins.

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A publisher’s guide to APIs

This is a guest post from Emma Barnes. Emma is co-founder of General Products, and indie publisher Snowbooks. General Products is the company behind FutureBook-award-winning Bibliocloud, the web-based all-in-one publishing management system.

API is one of those acronyms you hear bandied about. “APIs”, people say, “are vital. Vital!” But if, as you fervently nod in agreement, you’re thinking of another acronym — “WTF?” — then this article is for you.

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Sam Husain to retire as CEO of Foyles

Sam Husain joined Foyles as Chief Executive back in 2007, and today it’s been announced that he will be retiring in April. Husain achieved great results in the role, with Foyles winning Bookseller of the Year in 2008, 2010, 2012 and 2013, and Children’s Bookseller of the Year in 2012. The bricks and mortar book retail market has been under tremendous challenge in recent years but, despite this, he has steered the business through five consecutive years of profitable trading.

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Foyles Birmingham

Foyles to open in Grand Central Birmingham

Foyles, the award-winning independent bookshop chain, is to open a new branch at Grand Central Birmingham, the city’s new £150 million premium retail destination, in September 2015.

Sitting above the newly transformed New Street Station, Grand Central Birmingham is owned by Birmingham City Council and set to open in September 2015. The 500,000 sq ft development, whose anchor store is a 250,000 sq ft John Lewis, is poised to welcome an anticipated 50m visitors per year.

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A non-technical, beginners’ guide to ONIX for Books

This is a guest post from Emma Barnes and Rob Jones. Emma and Rob are co-founders of General Products Ltd, and indie publisher Snowbooks. General Products is the company behind FutureBook-award-winning Bibliocloud, the web-based all-in-one publishing management system. Here is an edited extract from The Bibliocloud Book: read more at 

About XML

XML is one of those boring ideas that can make business run more smoothly, like ISBN numbers or barcodes. Really it’s just some general rules for how to write down information so that computers as well as people can read it – mainly computers, though. It’s not even a full set of rules; it’s just enough to help people make a start on designing their own formats for sharing information.

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Photo © Grey Trilby

Ways to make your book publicity even better

This is a guest post from Louise Rhind-Tutt, who is an award-winning freelance publicist specialising in traditional and digital PR campaigns for the book and publishing industries. She most recently worked for the Random House Group (UK) Ltd for six years where authors included Susan Hill, David Lodge, Richard Mabey, Sadie Jones, Caryl Phillips and Jonathan Littell. She has won several awards for her campaigns including Publicity Campaign of the Year at the British Book Industry Awards, Waterstone’s Award for Best Publicity Campaign, and The Bookseller Award for Hardback Fiction. Her current freelance clients include National Geographic Books, New Holland Publishers, Penguin Random House and several authors.

What is PR, and why is it important?

There is an old saying, “Advertising is what you pay for, publicity is what you pray for.”

According to Forbes:

Advertising is paid media, public relations is earned media.  This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue.  It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear.  So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.

PR is important because it has more credibility, often has more impact, and it’s free.

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