Publishing Companies are making transitional changes, and discoverability of Website content is key to growth. Laura Austin reports on 3 ways Publishing Companies can increase website traffic in 2012.
When I left university I knew I wanted to work in publishing. I jumped straight in and got in touch with The Publishing Training Centre and luckily secured an internship. One attractive benefit of being an intern at The Publishing Training Centre is that you are allowed to attend a course of your choice. Having editorial work in mind, I chose Copy-Editing Skills, a three-day intensive course that covers everything you could possibly need to know about proofreading and copy-editing, which are two of the main duties of editorial assistants.
In the style of so many 90s TV shows, the short story is making a comeback, and if you think Captain Planet is cool as hell, you ain’t seen nothin’. While huge publishers like Random House, and… booksellers, Amazon, are now discovering something most of us have known for years (that short fiction is the greatest writing there is) there are a bunch of publishers out there who have been promoting the form for longer than I’ve been alive.
How do we organize our bi-monthly BookMachine tweetups alongside full time jobs? Well, doing this has only become possible in the last few years, and all thanks to social media. We spend just two to three hours a week on promoting our events. Here are the top five free tools that help us out: (this post was originally published on www.publishingtalk.eu on August 10, 2011)
I’ve been producing Kindle-ready ebooks for a while now. Through a process of trial and error (sometimes it’s been a trial, and I’ve made lots of errors…) I’ve realised that the whole experience needn’t need tooooo difficult, provided you keep a few basic do’s and don’ts in mind…This post is part of BookMachine’s #kindleweek. Join the debate on Twitter.
Printed books will never really go away. They’ll be superseded by e-books, sure. They’ll become a minority interest. They’ll be treated as relics of a bygone age, one where you had to actually leave the house to, y’know, get stuff.
But just as vinyl records have survived in the sweaty-but-carefully-dust-gloved hands of music geeks, and cinephiles are ignoring the convenience of watch instantly video streaming in favour of the hi-def glories of a decent Blu-Ray restoration, there will always be an audience, however small and specialist, for a nice binding and a dog-ear, ready and waiting for publishers to peddle their wares.
Alternatively, publishers could decide they’re not content to punt such simple pulp-and-ink pleasures, and instead chuck gimmick after gimmick at the reading public until something sticks. Either way. Here’s five of the latter.
Ustwo’s Nursery Rhymes iPad app by most measures is a success. An innovative interactive ebook, by mid-June after less than four months it had shifted over 37,000 copies, was subject to rave reviews and benefited from being promoted several times by Apple itself. Most developers would be extremely pleased. The only downside: £60,000 spent, £24,000 in income; it is still a long way off from breaking even.
There’s little doubt that their app will eventually make a decent profit. Ustwo was remaining fairly philosophical about the situation: “Innovate now, don’t think this is about making money now. It’s about pushing the medium forward. Have a lot of fun and you’ll benefit in the future.” A view I highly applaud, but a view which many publishers will understandably be weary of. There’s no shortage of avenues where money can be spent with no return! But mobile apps need not be one of them.
I’ve worked on a successful series of apps for an educational publisher. Below are my views about how publishers can get into the right frame of mind to approach the app market and avoid common pitfalls.
Over at BookMachine’s LinkedIn group of late, there’s been some chatter around the subject of publishing courses. With this in mind, we’ll be aiming to post details of courses we see coming up that might just be worth a look. First up, is The Complete Digital Publisher.
Becky Hearne is a former bookshop Events Coordinator, and has run book launches, talks, school events and unusual book-related fun, such as literary speed dating. She now does freelance editorial and PR work for various publishers and authors, including Carnegie-longlisted author Nicola Morgan. She’s on Twitter: @bookshop_becky.
1. I’ll start with the obvious: being nice matters.
Events are a lot of work for booksellers, and much of that time will be unpaid. Often, the bookseller will have liaised with some of (or all of) the following: your publicist, your agent, your publishers’ rep, a wholesaler, librarians, teachers, head teachers, parents, the venue staff, and local newspapers/media. And, of course, you. Bookshops make money from events, but not that much when you consider the time put in. If booksellers like you, they will hand-sell your book; if they don’t, it’ll go in the returns box the morning after.
We all know that training is good for us, whether that be joining a gym or learning a new skill, but if you already work in publishing and have already studied publishing, should you still do additional courses?
Here are five reasons to do vocational training…