Inspired Selection are kindly sponsoring BookMachine London with Sam Missingham on Tuesday 22nd July. This is a guest post from Suzy Asbury, Managing Director, about the changing world of publishing.
While some sectors within publishing are changing quicker than others and in different ways, it’s safe to say that all are changing fairly rapidly.
Publishing is becoming content creation and content is becoming interactive rather than words on a page. Roles are changing too; marketing is ripening into a data and product driven team and editors are evolving into more technical versions of their former selves. It is almost impossible to move into a job that you’ve already done and the advice I was given at the outset of my career is now the very essence of publishing careers – do something to stretch yourself, not just something you can already do. Take it by the horns and don’t be afraid; a new challenge whether it’s with your current employer or a new one, is the best way to keep on top of the industry and to get ahead.
The market post recession is a completely different place to be in the jobs market. We are finding at Inspired Selection that our candidates are much more focussed on company’s strategic direction, digital plans and growth opportunities. They want to be surrounded by inspirational and visionary people. They are not just looking for more money but an opportunity that is going to stretch them. Career progression is EVERYTHING now.
There has never been a better time to be in publishing. Publishing is pushing all its boundaries. Inspired are sponsoring this event with the BookMachine as it exhibits a great example of how innovative publishers are becoming. Sam Missingham is going to demonstrate how challenging a traditional model can gain you immediate and new access to talent in authors as well as to the readers themselves by creating a virtual community who gather in cyberspace, drawn by their interest in the books.
Inspired are very excited to be in our 15th year. With such a strong team in place at Inspired, we too are growing in the UK and Internationally. This year will see more consultants start with us; coming from publishing backgrounds we train our consultants in recruitment skills. The mix of skills, passion and knowledge makes us a great place for you to come and talk to us about your career and how to get ahead.
Laura from BookMachine also asked what we thought the top skills were that publishers are looking for so I have included a link to our blog where we summarised this following #lbf14.
To get in touch do visit our website www.inspiredselection.com or call us on 02036686733 for a confidential chat.
Sam Missingham is Head of Events at HarperCollins. She organised the Romance Festival, which was the first publisher-agnostic virtual event organised by a publisher. She is kindly presenting it as a case study at BookMachine London on 22nd July. We wanted to find out a little bit more before the event.
1) What initially sparked the idea to host the Romance Festival as a virtual event?
Talking to the editorial team from HarperImpulse and Avon – they told me that romance authors and readers were very digitally engaged – which got me thinking as to how we could connect with them and add value to the conversation.
2) Do you think we’ll be seeing many more virtual events over the next few years?
Certainly from HarperCollins, I’m hoping to run similar publisher-agnostic events in crime, fantasy, teen and possibly some other areas too. The Romance Festival showed that if you focus on what readers and authors would like out of an event, delivering a virtual festival with these elements is a fairly easy way to connect, engage and add value.
3) How could the book industry and rights networks adapt to, use and benefit from virtual events?
I’m sure more of our interactions and deals could be done using online platforms like Google Hangouts. As an industry, I’m not sure we are maximising the potential offered by these free communication channels. But, I’m also a great believer in touching the flesh, so long live Frankfurt and London Book fair as far as I’m concerned.
4) What is next for the events team at HarperCollins?
I’m organising an event with George RR Martin and Robin Hobb. To say it’s an exciting event to work on is an understatement.
5) Finally, could we please have a sneak peek of what you’re going to talk about at BookMachine?
I’m going to talk about the Romance Festival as a case study, so what our objectives were, how we went about it, things we learned and then results. Very happy to be very open and answer any questions along the way.
Jacks Thomas is the Director of The London Book Fair and she will be BookMachine London’s speaker on 27th February. I caught up with her to find out what the new plans are for LBF14 as well as getting a bit of an insight into the running of the fair.
1. What’s new for LBF this year that visitors must make a note to see and do?
Firstly, new dates! This year’s Fair starts on a Tuesday, rather than starting on a Monday as it has done in recent years, which means our Publishing for Digital Minds Conference will now take place on the Monday before the Fair.
Korea is Market Focus country, so there will be a full programme of professional and cultural events showcasing Korea, and we also have bestselling writer Sun-mi Hwang as our Market Focus Author of the Day. We’re very lucky once again this year as our other Authors of the Day are Terry Pratchett and Malorie Blackman. I would definitely suggest visitors go to their talks on the PEN Literary Salon.
This year we have a brand new academic theatre located in LBF’s Academic & Scholarly zone called The Faculty @ LBF and LBF’s dedicated area for authors has been expanded and re-launched for 2014 as Author HQ, with a three day events programme for self-published writers to learn more about the industry. We are also launching Gaming @ LBF, a dedicated space for developers and publishers to connect.
Don’t miss the virtual golf tournament either…more on that anon!
There will be over 250 free-to-attend events in LBF’s “Insights” seminar programme, with a staggering range of topics, I would highly recommend visitors attend some of these sessions.
2. Can you give us a bit more detail on the International Publishing Industry Excellence Awards, and why they fill the gaps that other awarding bodies aren’t fulfilling?
I take your point but the key difference with these awards is that they look out from the UK to the rest of the world. To win, you will be operating outside the UK. So these awards fill a gap in that they celebrate international achievement across the whole business of publishing and a truly global view of the book world. The awards will hopefully be simple, slick and celebratory a fab opportunity for the UK publishing industry to recognise and showcase the achievements of their international publishing industry colleagues.
The awards cover everything from digital innovation, translation and copyright protection, through to trade, academic and children’s publishing. There are 15 categories, and both companies and individuals are eligible to enter themselves, or put forward a nomination. PLUS! We’re really pleased that broadcaster and author, Gavin Esler has agreed to present the evening.
3. How do you ensure there is a balance between exhibiting companies and publishers that have huge marketing budgets – compared to those who are still integral to the industry, but can’t justify the marketing costs to be there (smaller publishers/service providers)?
We try to balance this by offering a number of exhibitor packages. For example, we always have Small Press stands which are ideal for first time exhibitors or smaller companies to have a ‘taster’ of the fair, we have the start-up zone in Tech Central and with the new-to-show industries such as Gaming, Brand Licensing and Comics Pavilions we have very competitive packages in association with the respective Trades Associations Industry partners.
Altogether, a stand can be pretty much as large or small, fancy or simple as the customer decrees.
4. Over the last few years the scholarly, educational and seminar programme seems to have got a lot bigger. Why do you think this is and do you think exhibition events, like LBF, are expected to provide this as part of the overall offering?
In the K12 arena, technology is increasingly ubiquitous in lecture theatres and the classroom and a number of the most exciting digital innovations are happening in the educational sector. The boundaries between education and what is entertainment are now much less defined, with new ‘edutainment’ initiatives are being launched every year. These new policies and techniques are debated at the IPA Education Conference; What Works on day 3 of the book fair.
In the academic, professional, STM sectors, we know that change is fast and that these sectors often lead the way in innovation. We very much wanted to get a dedicated show floor feature going to complement the seminar stream in the conference programme, which is why we’ve launched The Faculty @ LBF. We are absolutely delighted with the feedback we have had and that is in no small part due to the partnerships we have with ALPSP and the PA.
5. Once all the hard work is done for 2014, what will you be doing during the book fair itself? Do you get to participate as an observer, or are you running around on call?
Hopefully – enjoy it! I always refer to the way it evolves once we are at Earls Court as watching a small village being built. I love seeing behind the scenes. As to what I will be doing, I very much hope to get to the Great Debate, the Faculty, The Children’s Hub, The Digital Theatres, The Bic Bar, at least a dozen of the 240 seminars and, of course, the IPA Education Conference, our new London Writers’ Fair on the Friday and kicking off the week with the Publishing for Digital Minds Conference. In between all that I will look forward to the Korea Market Focus Pavilion Opening Ceremony, meeting our authors of the day, and getting to talk to our exhibitors and visitors. Hopefully I will also get time to buy guests the occasional drink or two at the Club at the Ivy Pop-Up, which is back for its second year. All of this should help me to prepare for The London Book Fair 2015 which – in case you missed it – is at OLYMPIA!
If you want to hear more from Jacks make sure you’ve booked your BookMachine London ticket!
Ahead of BookMachine Oxford on 27 February I posed five quick questions to our guest speaker Matthew Cashmore!
1. Which words would best descibe your approach to your role as Digital Director at Blackwell’s?
Do cool stuff, do it really well, really quickly and make a profit.
2. What’s the most exciting part of your job?
Doing cool stuff with books – which I love and any visitor to my house / library will attest to.
3. What was Blackwell’s greatest achievement in 2013?
Starting a skunkworks for digital development in Shoreditch.
4. Do you have a prediction for the book industry in 2014?
We will continue to sell books, more books, more interesting books and people will continue to read them.
5. Is there any advice you would give to publishing/bookselling professionals that are getting involved with digital?
Digital amplifies what you’re good at AND what you’re bad at – don’t do ‘digital’ if you’re not passionate and great at what you do.
Matthew Cashmore is the Digital Director at Blackwell’s. He has a key strategic focus on finding and executing new opportunities and guiding a digital step change – making Blackwell’s the architects of the digital academic future.
Tickets for the Oxford event are available here.
Sophie O’Rourke has a keen interest in ELT developments. Here she speaks to Milena Jerkov Bibic at Saundz, a high-tech pronunciation software for language learners, to find out how they are intending to help English Language Learners across the world.
It is estimated that there are around 2 billion English language learners around the world currently trying to learn English. And of those who are being taught, in schools, on-line and with one to one tuition, very few students have access to native English-speaking teachers. And the one area of English language learning that becomes much more difficult to teach with a non-native speaking teacher is the pronunciation of sounds, phrases and words. There are many tools being developed by start-ups who are seeing the gaps in the market and identifying and creating programmes to reach large audiences. One of those new companies which is doing just this is American based Saundz.com. They are interesting because they are using technology to fill a face to face skills gap at grass-roots level but are also building a community at the same time.
Sophie Kahan has a great job. She is the Manager of Publisher Promotions at KOBO. As part of her role, she develops eBook promotions for retailers such as Indigo Books & Music, Kobo’s award-winning eReaders and apps. She also partakes in events including Book Expo America and the London Book Fair. Tahira Rahemtulla interviews Sophie, ahead of her talk at BookMachine Toronto.
Julieta Lionetti has more than 20 years experience in the book industry. An international trade publisher until 2007, she has embraced the digital (r)evolution from its inception. On Wednesday she’ll be speaking at BookMachine Barcelona “On How Freakin’ Techies Taught Me To Love Literature Again”. Fabrizio Luccitti interviews Julieta for BookMachine.
Julia Kingsford began her career in the marketing department at Random House and used to manage Foyles’ events before becoming Head of Marketing and Communications. She chaired the brainstorming session at which the idea for World Book Night was first born and became its CEO in 2011. Julia will be our speaker at BookMachine Brighton, so Sarah Ann Juckes interviewed her, to find out more.
Emma Barnes has spent ten years at the helm of an award-winning independent trade publisher, Snowbooks. Nowadays she uses her understanding of the realities of modern publishing to build publishing management software, Bibliocloud. Emma is our speaker at BookMachine Oxford on 25th September, and will be sharing her thoughts on how to publish profitably without the benefit of a warehouse full of cash – using technology, data and pride. Charly Ford interviews Emma for BookMachine.
Charlotte Ledger is a Content Developer at HarperImpulse, a new digital first imprint at HarperCollins. Here, she tells Emma Smith from BookMachine about how they collaborate on a global scale, the excitement of working in digital romance – and her love of Dawson’s Creek.
1. Can you tell us a bit about HarperImpulse and what you do there?
HarperImpulse is a brand new digital first romance imprint from the women’s fiction team at HarperCollins. My official title is Content Developer and I edit the manuscripts, manage authors and freelancers, buy new authors for the list, generate the epubs, support social media and marketing, and generally coordinate the imprint!
Christopher Bladon is the Design Manager at HL Studios, sponsors of BookMachine Oxford. As well as being a talented and creative designer, Chris is the go-to guy for anything technical. A problem solving genius that has earned himself the nickname ‘The Oracle’ at work. Charly Ford interviews him ahead of the big event:
1. What makes a really strong design?
The primary objective of any design is communication, so a clear understanding of layout is essential, as it allows the viewer to scan and absorb the intended order.
The Publishers Licensing Society is run by the publishing industry, for the publishing industry, to support publishers in rights management. They are sponsors of BookMachine London with Eric Huang on 25th September. I met with CEO Sarah Faulder to find more about their work.