Digital Marketing insights

Digital Marketing insights from Katie Sadler [HARPER COLLINS]

This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow @katiemorwenna for more.

1. You have been at Harper Collins for over 3 years now. What’s been the biggest development you’ve seen in how you run digital marketing campaigns during that time?

I think when I started, there was a sense of “if you build it, they will come” – a lot of micro sites and games and videos. People were spending their budget creating incredible content, but there wasn’t any cohesive strategy of how to actually get people interacting with it, and converting people to buy the book. Today there is still amazing content being produced to support a book launch, but I think we try much harder to make sure that it isn’t just released into a vacuum.

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Puffin imprint

Creating a long-lasting brand: Tips from the Puffin imprint

BookMachine wanted to find out more about Puffin and how the successful imprint has stood the test of time. This is a guest interview with Amanda Punter, Publishing Director.

Amanda began her career at Scholastic Children’s books where she worked with authors such as Markus Zusak and Philip Reeve. She then moved to Puffin where she became Editorial Director and subsequently Publisher for YA fiction. In 2011 she was appointed Publishing Director for  Puffin fiction – a list that includes Puffin Classics and Roald Dahl, as well as global superstar authors Jeff Kinney (Diary of a Wimpy Kid) and John Green (The Fault in Our Stars). Puffin is part of Penguin Random House Children’s.

1. Why do you think the Puffin imprint has stood the test of time?

The two biggest reasons are I think interlinked.

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IPG award

5 Questions for Tom Bonnick, IPG winner

Tom Bonnick is Business Development Manager at Nosy Crow, and winner of the IPG Young Independent Publisher of the Year award at last week’s awards. We wanted to find out more.

1) Nosy Crow are winning all the awards at the moment – what a great time for your team to be rewarded for all your efforts. What do you think the key to all the success is?

A number of things! It’s an incredible company, filled with people who are immensely creative, intelligent and passionate about what they do. I think our small size and independence help: being small means that we’re able to act and make decisions quickly, and being independent not only allows us to experiment with new ideas, but also means that we have to absolutely believe in every book and app that we publish (our founder and managing director is fond of saying that it’s money she could otherwise be spending on cheese and wine). Most importantly, we work with absolutely amazing authors and illustrators to make incredible books.

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Amazon and publishing

5 Questions for Deborah Emin about Amazon and publishing

This is a guest interview with Deborah Emin. Deborah began Sullivan Street Press as a way to change the publishing paradigm. An advocate also for how we relate to this planet, the press publishes titles on veganism, animal rights as well as on the occupy movement. Follow @SullivanStPress.

1. If we could turn back time, how could the Amazon/publishing relationship have been established differently?

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SeeBook

Spanish start-up interview: SeeBook

SeeBook is a new publishing start-up that enables e-books to be sold in brick-and-mortar stores, given away as gifts or signed by the author. Rosa Sala co-founded the company after years of experiencing challenges within the publishing industry.

SeeBook are kindly sponsoring BookMachine Barcelona on Thursday. Maria Cardona interviewed Rosa to find out more.

Maria: What is SeeBook? Where did the idea come from, and what exactly do you offer?

Rosa: In a nutshell: SeeBooks are physical cards which allow you to download ebooks in multiple formats. They are sold in bookshops.

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Comics and publishing

An interview with Tim Pilcher ahead of BookMachine Brighton

This is a guest interview with Tim Pilcher. Tim has spent over 25 years working in comics and publishing at DC Comics’ Vertigo imprint, Comics International, Penguin, Dorling Kindersley and Ilex Press. He is the current chair of the Comic Book Alliance and is the author of over 18 books. He is the editor of Brighton: The Graphic Novel, and the forthcoming, Brighton’s Graphic War. He is currently Humanoids’ UK liaison and has lectured on comics at Trinity College, UCL, Imperial War Museum, ICA and The British Library. Follow @Tim_Pilcher or sign up to BookMachine Brighton on Monday 23rd February.

1. How do you think that comics are going to evolve in the next 3-5 years?

Well, digital comics are constantly evolving and there are more and more online portals setting up. Comixology is the daddy (and now owned by Amazon) but Sequential are a fast-growing company to watch, who provide tons of non-superhero comics online. But I think where comics are really going to evolve is not so much in delivery platforms, but more in the breadth of topics that the medium explores. In Japan non-fiction manga is well-established, but that’s an area that’s just starting to grow with titles like Darryl Cunningham’s Science Tales and Supercrash: How to Hijack the Global Economy. Reportage is another area for growth, thanks to the work of Joe Sacco (Footnotes in Gaza, The Fixer, etc.)  I think the comic book “memoir” has become an overcrowded market and I’d like to see more creators actually approaching the graphic novel as a NOVEL, that is contemporary fiction drawn in a sequential manner. The best recent example of this is Glyn Dillon’s The Nao of Brown.

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Editorial Assistant

On being an Editorial Assistant [part 2]

Last week we interviewed Norah Myers on being an Editorial Assistant. This week she is back with some advice. Norah studied publishing in London at City University and worked for Picador and Bloomsbury before returning to Canada. She worked for a boutique literary agency before moving to an independent publisher of fiction and nonfiction. She loves yoga, books, and endless cups of tea. @bookish_norah

1. Strengthen your administrative skills

Either take a short course concerning office administration or spend some time working in an office. Be prepared to do a lot of administration; work on your efficiency and attention to detail and presentation. You have to be both fast and accurate.

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ebook sales

Roca Editorial discuss ebook strategies [INTERVIEW]

This is an interview with Blanca Rosa Roca, speaker at BookMachine Barcelona on 26th February. Blanca (@RocaEditorial) is the founder and director of Roca Editorial, set up  in 2003, by five professionals with substantial experience of publishing. Here Maria Cardona (@mmcardona) finds out more about the publishing house.

1. Roca is a medium-sized Spanish publishing house with a particularly strong digital presence. What are you planning at the moment, and what do you foresee happening in the near future?

Like other Spanish publishers, we have been affected by the recession. However, although sales of print books are down, we have witnessed double-digit year-on-year growth in digital revenues.

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BookMachine Oxford

Picking the right images for your book

This is a guest interview with Rebecca Swift, Director of Creative Planning at iStock (speaker at BookMachine Oxford during BookMachine Week)

1. What advice would you give to publishers to help them pick the right images for their books?

Choose images that you love. Don’t compromise on imagery, it does not mean spending lots of money but being focused on what your imagery is representing in your book. Don’t allow the images to be space fillers. The modern visually literate audience is subconsciously aware of images that are not chosen with care and consideration. At their worst, images are deemed cliched and outdated.

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Book publicity

Branding: 5 Ways to Publicize with Purpose

This is a guest blog post from Danielle Barthell. Following her completion of the Denver Publishing Institute after graduation, Danielle began interning at Writers House. While there, she realized she wanted to put her English degree and love of the written word to work at a literary agency. She worked as a full-time assistant for three years, and continues to help keep the New Leaf offices running smoothly in her role of Coordinator of Team and Client Services. Follow Danielle @debarthel

In today’s market, more and more publishers and agents are asking their authors, “What is your brand?” in terms of marketing and publicity. But what exactly does that mean, and how does branding help your career? Determining your brand gives you the chance to convey your style and career goals in just a few words, phrases, or images. It’s the perfect way to tip off your audience as to how you want to be seen in the literary realm, without giving them paragraphs of explanation. My colleagues and I at New Leaf Literary & Media, Inc. are constantly thinking about this for our authors; here are five of the important points that will hopefully help clarify this topic a bit for you.

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