BookMachine’s NY Premier: Digital, Digital, Digital! [REVIEW]
This is a guest post from Ellen Jacob, who is a long-time children’s publishing veteran. She now heads up jacob packaged goods/bookerella creating children’s book-apps and transmedia projects.
Digital: that was the topic of conversation at BookMachine’s inaugural New York event as more than 70 publishing folks gathered at The Iguana, club on W 54th St.
I always wonder what book folks mean when they say “digital.” It’s so broad.
Do they mean publishing on an electronic platform? Making pdfs of existing books? Or exploring the limits? The technology allows so much, but, sadly, few publishers are able to financially support the exploration.
And while I’m a big proponent of the democratization of publishing which digital allows, I worry about the erosion of our aesthetic standards. I love that anyone can publish, but if work isn’t good—and, lets face it, lots of mediocre and bad work is published—the audience has no guide to what is truly good and we, as a society, can lose our collective sense of what is considered great. We all need good editors.
(Full disclosure, I come from traditional publishing, am and also am an app creator, having published Bats! Furry Fliers of the Night, the first 3D book app for kids.)
So, with all this in mind, I was delighted to have an event where traditional publishing folks and non-traditional disrupters could mingle.
Here are some of voices I heard…


Katie Stileman has recently graduated from Jesus College, Oxford, where she studied Medieval History. She has worked in schools since the summer teaching study skills and is now looking to pursue a career in publishing. Last week she attended
BookMachine Oxford on Wednesday night was hosted by Sophie Goldsworthy of Oxford University Press and sponsored by 
@Miss_PrinceyC (AKA Camilla Prince) graduated in 2010 after studying English and Classical Studies at the University of Reading. She now works in the digital team at Macmillan and is part of the social committee. Sophie O’Rourke interviews her about working in digital, hosting the next 
