The next 5 years of publishing: the future of reading and content consumption – part 1 [OPINION]

In the run up to Publishing: the next 5 years, BookMachine will be featuring a number of opinions about what might be next for the industry. This is a guest blog from Titash Neogi. Titash has 10 years of experience in equal mixes of technical product management, consumer-internet user-behaviour, code jockeying, user experience design and startup team building. He also developed BookMachine Connect.

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Lottie Chase

The next 5 years of publishing: jetpacks and hoverboards [OPINION]

In the run up to Publishing: the next 5 years, BookMachine will be featuring a number of opinions about what might be next for the industry. This is a guest blog from Lottie Chase. Lottie is the Sales Manager of Legend Press, a publisher passionate about championing new and high-profile authors and ensuring the book remains a product of beauty, enjoyment and fulfilment. She was the Chair of the Society of Young Publishers and has previously worked in export sales at both Walker Books and Quercus.

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Mobile Reading

Mobile Reading: Why it Matters

This is a guest blog post by Nancy Brown. Nancy is currently managing Worldreader’s content acquisition in Southeast Asia by working with publishers and authors who are interested in extending their reach to global audiences. 

Last April, UNESCO released its study Reading in the Mobile Era. The study looked at the reading habits and preferences of 4,000 Worldreader Mobile users in emerging markets (Ethiopia, Ghana, India, Kenya, Nigeria, Pakistan and Zimbabwe). The unequivocal conclusion: people are in fact reading on their mobile phones.

Why does this matter?

The increasing ubiquity of mobile technology translates as access for readers and new markets for publishers.

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Publishing Masters

Four of the many things I learned while doing a Publishing Masters

This is a guest post from Sarah Blake. Sarah is a part-time librarian and current student on the Publishing Masters at City University.

Relating all the things I’ve learned on this course would take a long time, so for now I’ll elaborate on some of the most pertinent points that have cropped up over the year:

1. We don’t need no editorial! (Hear me out.)

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international rights buyers

All authors need the right representation

This is a guest post from Tom Chalmers, Managing Director at IPR License.

Authors are more committed to their agent than to their publisher. That is according to early results from the “Do You Love Your Publisher?” survey for traditionally published authors co-produced by Jane Friedman in the States and Harry Bingham in the UK. However, when asked about the possibility of self-publishing, only a minority of authors were reported to be excited at the prospect, with the majority (75 per cent), either neutral or horrified at the thought of taking control.

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Refugee libraries

Corporate Social Responsibility: Not just for hippies

This is a guest post from Jasmin Kirkbride. Jasmin is a regular blogger for BookMachine and Editorial Assistant at Periscope Books (part of Garnet Publishing). She is also a published author and you can find her on Twitter @jasminkirkbride

(for further discussion on how CSR adds value to your business, you might like to attend the OPG Summer Conference in Oxford)

Corporate Social Responsibility (CSR) has become an increasingly important part of corporate identities during the last decade. Environmental and social concerns have become core, not just to forerunners such as The Body Shop and Timberland, but even huge corporations such as Starbucks, Unilever, and Walt Disney. The question remains, however: will a commitment to CSR add value to your business as a Publisher?

Defining CSR

In its simplest form, CSR focuses on a triple bottom line of social, environmental and financial responsibility. In an increasing number of countries there are laws stating that, to a greater or lesser degree, each business should be responsible for its actions. Many businesses are choosing to go beyond simple compliance, though, and are creating CSR guidelines and commitments of their own.

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international rights buyers

Technology still needs an audience

In a technological age we all have to think that little bit more about what we say, how we say it and where we say it. After all, what’s said on Google, stays on Google. Well mostly. That’s not to say technology is a hindrance, far from it. It has helped create a platform for voices to be heard and opened up more routes to market than ever before, across many sectors, especially within publishing.

The international publishing arena is a particularly broad, interesting yet intricate marketplace which has evolved greatly in recent times. There have long been many historic complexities to overcome and whilst some linger, technological advances have led to far more doors being opened than closed for publishers.

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