6 Questions for Amanda Close of Random House, on launch of book discovery Facebook app BookScout [INTERVIEW]
Worried about Amazon buying up GoodReads? Have no fear: Random House, Inc have launched BookScout a new social book discovery app on Facebook. The app allows readers to create and organize their own digital bookshelves and explore friends’ bookshelves to learn what others are reading. BookScout encourages organic word-of-mouth recommendations as people can share what they’re currently reading with their Facebook friends, tag books they’d like to read, and keep track of books they’ve read. The app also provides personalized book recommendations from all publishers, and includes links to major retailers so people can easily purchase print books and eBooks they’re interested in.
Sophie asked Amanda Close, SVP Digital Marketplace Development, some more questions to find out why the app has been made, what the plans are for future and how the analytics are forming future growth strategies…


Sales figures. A detailed breakdown of sales of devices by country, including market share, plus a deep look into the data they hold for each customer, as well as how their recommendation system works. CEO Jeff Bezos is likely to unveil their print-to-ebook sales ratio, alongside comparative figures of how each version of Kindle has sold over a specific date range. He will announce the collaborative work he is doing with publishers and retailers to move toward an aggregated eBook sales chart similar to Neilsen’s Bookscan, and his plans to be far more transparent with the press in the future regarding profitability and strategy.