Once again the practice of faking bad reviews has made the headlines, but this time Amazon is the good guy. The online book retailer has announced that it will sue 1,114 ‘fake reviewers’ in a lawsuit filed in Seattle, Washington. The reviewers, dubbed “John Does” as Amazon does not yet know their real names, have been selling their services on the internet out-sourcing site fivrr.com, promising five-star reviews for as little as $5 (about £3.24).
Posts Tagged ‘Amazon’
In the run up to Publishing: the next 5 years, BookMachine will be featuring a number of opinions about what might be next for the industry. This is a guest blog from Christopher Norris. Chris is editor and development executive for the Insight Film Festival. He also freelances as CopyGhosting Editorial Services. You can follow Chris on Twitter (@InsightFF and @chris24n) and keep up to date with the Insight Film Festival via the website’s news and blog items that he writes, edits and/or curates.
As BookMachine celebrates 5 years of gazing into the book trade crystal ball, here is a personal collection of suggestions to generate debate that may happen if publishing ‘turkeys’ react positively to media trends and finally ‘vote for Christmas’:
This is a guest post from Alison Jones. Alison is a business and executive coach, content consultant and publisher. After a 23-year career in trade and scholarly publishing working with major publishers such as Oxford University Press and Macmillan, during which she pioneered digital publishing, she set up Alison Jones Business Services and the Practical Inspiration Publishing imprint in 2014.
Last night I got chatting to a man at a bar (stay with me). I had half an hour to kill before the London Book Fair summer bash, and he invited me to join him and his colleague since they were in a similar situation. They asked me what I did, I told them I was a publisher, they fell off their chairs. They’d just been planning a presentation to a publishing company for their personalization platform.
As part of its continuing efforts to sign up shoppers to its premium Prime subscription service, Amazon has announced Prime Day, a ‘one day shopping event’ that promises ‘more deals than Black Friday’. Happening across Amazon stores globally on Wednesday 15 July, the event allows new and existing members of Amazon Prime to shop for ‘thousands’ of lightning deals throughout the day, starting on Amazon.co.uk at midnight BST.
Jeremy Trevathan, Publisher, is responsible for the shape, direction and profitability of the adult publishing lists at Pan Macmillan in the UK. This includes Macmillan, Pan, Picador, Mantle, Sidgwick & Jackson, Boxtree, Bello and the recently launched Bluebird. His authors have included bestsellers including Ken Follett, Jeffrey Archer, Max Hastings, James Herbert, Wilbur Smith, Peter Hamilton, China Mieville and Roy Jenkins to name a few. He began his career working in the Production Departments of Oxford Univeristy Press and Penguin Books, before transferring to the Subsidiary Rights Department at Penguin. Stints at Time-Life Books and Reader’s Digest Books in editorial roles preceded his arrival at Pan Macmillan in the mid-1990s as Subsidiary Rights Director. In 2000 he became Publisher of Macmillan.
1. Since starting at Pan Macmillan in 2000, what market change would you say has had the biggest influence on publishing plans?
The biggest change in the market since I became a publisher at Pan Macmillan has been the ebook. Amazon’s emergence in the late 1990s led to the growth of this format in publishing in the UK. During the 1990s Amazon quickly made all physical books available to all readers, which was pretty transformational in itself. There was no more need to wait 2 weeks for the arrival of a backlist title from a retailer.
This is a guest interview with Deborah Emin. Deborah began Sullivan Street Press as a way to change the publishing paradigm. An advocate also for how we relate to this planet, the press publishes titles on veganism, animal rights as well as on the occupy movement. Follow @SullivanStPress.
1. If we could turn back time, how could the Amazon/publishing relationship have been established differently?
If you’ve been on Twitter at any point since the weekend, chances are that you’ve come across the YouGov profiler, a jolly little plaything/terrifying cross-section of all the privacies we wilfully surrender that allows users to input the name of ‘any brand, person or thing’ then presents them with a picture of a typical fan of said brand, person or thing courtesy of the titular market research firm. It’s by no means exhaustive (apparently there weren’t enough fans of Yo La Tengo to constitute an appropriate sample size, which is of course just how Yo La Tengo fans like it) but it’s certainly an enjoyable way to pass a few minutes
confirming your existing prejudices engaging in some low-level market research. With the profiler’s help, then, BookMachine proudly (?) presents a guide to the demographics you need to pitch to if you want to make it big in publishing [puts feet up on desk, taps out cigar ash].
Amazon has launched what it describes as ‘reader powered publishing’ in the form of Kindle Scout, a crowdsourcing initiative to find unpublished authors and, uh, publish them. The hypermegaomnicompany outlines the venture as ‘a place where readers help decide if a book gets published. Selected books will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50% eBook royalty rate, easy rights reversions and featured Amazon marketing. ‘
In what’s turning out to be quite the week for internet-based publishing innovations, Amazon has brought its Kindle Unlimited service to British shores. The subscription service, billed as a literary equivalent to Netflix and Spotify, allows users unlimited access (as the name implies) to over 650,000 Kindle books and an extensive library of Audible audiobooks for £7.99 a month (at current exchange rates nearly £2 more, incidentally, than the $9.99 a month charged by the American service, which launched earlier this summer). Amazon is offering a free 30 day trial of the service to all those who sign up.
Of all the threats Amazon has posed to brick and mortar bookshops to date, real-world competition – that is, a branch of Amazon that book buyers can actually walk into – has been fairly low on the radar. Whilst an Amazon shop that allows customers to browse its lovingly-curated shelves physically still seems improbable, there is nevertheless bound to be a lot of nervous collar tugging in bookshops around the world at the news that the übercorporation is manifesting itself in an offline form on the campus of Indiana’s Purdue University as of next year.