As part of its continuing efforts to sign up shoppers to its premium Prime subscription service, Amazon has announced Prime Day, a ‘one day shopping event’ that promises ‘more deals than Black Friday’. Happening across Amazon stores globally on Wednesday 15 July, the event allows new and existing members of Amazon Prime to shop for ‘thousands’ of lightning deals throughout the day, starting on Amazon.co.uk at midnight BST.
Posts Tagged ‘Amazon’
Jeremy Trevathan, Publisher, is responsible for the shape, direction and profitability of the adult publishing lists at Pan Macmillan in the UK. This includes Macmillan, Pan, Picador, Mantle, Sidgwick & Jackson, Boxtree, Bello and the recently launched Bluebird. His authors have included bestsellers including Ken Follett, Jeffrey Archer, Max Hastings, James Herbert, Wilbur Smith, Peter Hamilton, China Mieville and Roy Jenkins to name a few. He began his career working in the Production Departments of Oxford Univeristy Press and Penguin Books, before transferring to the Subsidiary Rights Department at Penguin. Stints at Time-Life Books and Reader’s Digest Books in editorial roles preceded his arrival at Pan Macmillan in the mid-1990s as Subsidiary Rights Director. In 2000 he became Publisher of Macmillan.
1. Since starting at Pan Macmillan in 2000, what market change would you say has had the biggest influence on publishing plans?
The biggest change in the market since I became a publisher at Pan Macmillan has been the ebook. Amazon’s emergence in the late 1990s led to the growth of this format in publishing in the UK. During the 1990s Amazon quickly made all physical books available to all readers, which was pretty transformational in itself. There was no more need to wait 2 weeks for the arrival of a backlist title from a retailer.
This is a guest interview with Deborah Emin. Deborah began Sullivan Street Press as a way to change the publishing paradigm. An advocate also for how we relate to this planet, the press publishes titles on veganism, animal rights as well as on the occupy movement. Follow @SullivanStPress.
1. If we could turn back time, how could the Amazon/publishing relationship have been established differently?
If you’ve been on Twitter at any point since the weekend, chances are that you’ve come across the YouGov profiler, a jolly little plaything/terrifying cross-section of all the privacies we wilfully surrender that allows users to input the name of ‘any brand, person or thing’ then presents them with a picture of a typical fan of said brand, person or thing courtesy of the titular market research firm. It’s by no means exhaustive (apparently there weren’t enough fans of Yo La Tengo to constitute an appropriate sample size, which is of course just how Yo La Tengo fans like it) but it’s certainly an enjoyable way to pass a few minutes
confirming your existing prejudices engaging in some low-level market research. With the profiler’s help, then, BookMachine proudly (?) presents a guide to the demographics you need to pitch to if you want to make it big in publishing [puts feet up on desk, taps out cigar ash].
Amazon has launched what it describes as ‘reader powered publishing’ in the form of Kindle Scout, a crowdsourcing initiative to find unpublished authors and, uh, publish them. The hypermegaomnicompany outlines the venture as ‘a place where readers help decide if a book gets published. Selected books will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50% eBook royalty rate, easy rights reversions and featured Amazon marketing. ‘
In what’s turning out to be quite the week for internet-based publishing innovations, Amazon has brought its Kindle Unlimited service to British shores. The subscription service, billed as a literary equivalent to Netflix and Spotify, allows users unlimited access (as the name implies) to over 650,000 Kindle books and an extensive library of Audible audiobooks for £7.99 a month (at current exchange rates nearly £2 more, incidentally, than the $9.99 a month charged by the American service, which launched earlier this summer). Amazon is offering a free 30 day trial of the service to all those who sign up.
Of all the threats Amazon has posed to brick and mortar bookshops to date, real-world competition – that is, a branch of Amazon that book buyers can actually walk into – has been fairly low on the radar. Whilst an Amazon shop that allows customers to browse its lovingly-curated shelves physically still seems improbable, there is nevertheless bound to be a lot of nervous collar tugging in bookshops around the world at the news that the übercorporation is manifesting itself in an offline form on the campus of Indiana’s Purdue University as of next year.
Shots fired in the ongoing dispute between Amazon and Hachette in the US over profit margins on ebooks: so little faith does the online retail behemoth appear to have in resolving the situation quickly that, in a post on its Kindle forum earlier this week, it recommended that anyone in urgent need of a Hachette title ‘purchase a new or used version from one of our third-party sellers or from one of our competitors.’ That’s Amazon – the company so keen to retain your business that it hopes to integrate drone technology to make its deliveries more efficient and might use your browsing history to send you items that you didn’t even order but probably want – turning away your business rather than accepting Hachette’s terms. In this ‘mum and dad are going through some things’ scenario, dad just rented a flat on the other side of town.
This is a guest post from Piers Blofeld. Piers is an Agent at Sheil Land Associates where he represents both fiction and non-fiction clients. He represented the Frankenstein app by Dave Morris which topped the app charts on both sides of the Atlantic this summer. A recent success is Jamie Thomson’s Dark Lord: The Teenage Years, the winner of the Roald Dahl Prize.
The most amazing thing – of all the amazing things – that Amazon has done is to have gathered a wholly unprecedented body of data about the world’s reading habits. Traditionally, publishers and booksellers have simply known what people buy. Once the book is in the hands of the reader and out of the store it is, quite literally, a closed book to them. For Amazon it is different. They not only know what people buy, but when they buy, and, much more importantly, how they read.
Following on from last year’s unexpected partnership with Waterstones that saw Kindles sold in the chain’s brick and mortar stores, Amazon has now announced that it will make its e-readers available for sale in independent bookshops in the USA. Amazon Source offers two different packages for physical retailers: a ‘general retail program’ aimed at consumer electronics shops (i.e. markets more interested in hardware than software) that offers Kindle devices at a 9% discount from their suggested retail price and accessories at a 35% discount, and a ‘bookseller program’, which only offers a 6% discount on the price of hardware but keeps the 35% discount on accessories and adds 10% commission on every e-book bought by customers from Kindles bought at the bookseller’s shop.