Posts Tagged ‘book publishing’
In the run up to Publishing: the next 5 years, BookMachine will be featuring a number of opinions about what might be next for the industry. This is a guest blog from Ami Greko. Ami recently relocated from working for Goodreads in New York to working for Penguin Random House in London. Outside of the office she founded Book Camp NYC, an unconference for publishing types, and co-created a soup zine (called Stock Tips) that was well over-funded on Kickstarter.
In the next five years, I think we’ll see a wildly successful book-ish tech startup. I don’t mean a startup oriented around books. I mean a publishing startup created by and for those of us with towering stacks of books taking over every flat surface of the home.
Rosalind Moody is Editorial Assistant at Colchester-based publishing company Aceville Publications. Here Stephanie Cox interviews Rosalind about her career so far, and the differences between working in book publishing and magazine publishing,
1. Please introduce yourself and describe your background and your career.
I’m a graduate from the University of Hull and since my second year of university, I’ve completed unpaid internships at Endeavour Press, Simon & Schuster UK, Hodder and Stoughton and Just Imagine, a specialist children’s bookseller in Chelmsford. Last Christmas I was offered a job as Editorial Assistant at Colchester-based publishing company Aceville Publications who own a lot of major craft magazines, as well as other well-known titles such as Great British Food, Your Fitness and Natural Health. Make it Today is a new title I’m helping to develop but actually I’ve just been transferred to a more established magazine called Homemaker. I’m really enjoying myself and I’m constantly learning!
This is a guest post by Georgiana Ghiciuc. Georgiana is lead content strategist for Beaglecat, an inbound marketing agency with clients in Austria, Germany and the US.
SEO can be life changing, when you know the rules of the game.
Over the past few years, most publishers have been exposed to the idea that, unless you follow a number of SEO guidelines, Google won’t index you, people won’t read your work and you will endure eternal oblivion.
As with everything, SEO rules should be taken with a pinch of salt. Here are some basic tips to help you rank better.
This is a guest post from John Pettigrew, CEO of FutureProofs.
At the beginning of the year, we’re used to making resolutions – and failing to keep them! So here’s a short list of tips that might not be earth-shaking but that should help keep you on the right path professionally.
Most authors do not have a fortune to invest in book publicity, but you’ll still want to ensure that your book launch is given the specialist attention it deserves. Book Publicist Helen McCusker, founder of the award-winning book publicity agency Booked PR, shares her top ten tips on how to achieve maximum results with a minimum budget.
If the internet has proven anything, it’s that if someone famous does something, normos (everyone who is non-famous) will also do it in a misjudged attempt to be famous. That, and the fact there’s no such thing as private messages. Both these lessons came to the fore last week in the aftermath of the London Book Fair, where the Bookseller Association announced the advent of the Books Are My Bag campaign (a high street campaign to make reading seem even cooler than it already is with branded merchandise), and Tom Tivnan from The Bookseller sent an incredibly acerbic email to a photographer that was subsequently forwarded to the inbox of pretty much everyone in the trade.
I do love a good first. The first t-shirt day of the summer; the first beer on a night out; the first time you wear a new hoodie. Last week saw the announcement of the first digital-only literary list in the UK, Blackfriars from Little, Brown. The list promises to curate 9 to 12 titles a year from new or established authors, and is launching in June. Now there’s a first to get out of bed for.
Last week, Simon and Schuster US announced the new publishing ‘service’, Archway, which, for a fee of between $1,599 and $24,999, offers help to authors wanting to self-publish. The prices are tiered to include more advanced ‘services’ at different levels, all of which you can find on the Archway website. The most premium includes a social media publicist, 40 more PB copies of the book than the tier below, 5 more HB copies of the book than the tier below, and costs $5k more than the tier below.
The reactions to this news do say it all, so I’m going to put a few here:
There are very few things in life that make my blood boil more than someone tearing down the industry I work in with false accusations of collusion, underhandedness, and evil doing. So when I see a headline like ‘Why Book Publishers Hate Authors‘ in the Huffington Post, it’s all I can do to stop myself from going into a blind rage and throwing my computer into the ocean, finding the nearest rocket, and blasting myself into the face of the sun. Because what the hell, guys.