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Posts Tagged ‘book publishing’

Books Are My Bag Campaign Announced, Targeting Bookshops, Readers and Cockhats

If the internet has proven anything, it’s that if someone famous does something, normos (everyone who is non-famous) will also do it in a misjudged attempt to be famous. That, and the fact there’s no such thing as private messages. Both these lessons came to the fore last week in the aftermath of the London Book Fair, where the Bookseller Association announced the advent of the Books Are My Bag campaign (a high street campaign to make reading seem even cooler than it already is with branded merchandise), and Tom Tivnan from The Bookseller sent an incredibly acerbic email to a photographer that was subsequently forwarded to the inbox of pretty much everyone in the trade.

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Blackfriars First Digital Literary Imprint in the UK

Blackfriars Books from Little, Brown UKI do love a good first. The first t-shirt day of the summer; the first beer on a night out; the first time you wear a new hoodie. Last week saw the announcement of the first digital-only literary list in the UK, Blackfriars from Little, Brown. The list promises to curate 9 to 12 titles a year from new or established authors, and is launching in June. Now there’s a first to get out of bed for.

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Archway ‘self publishing service’ welcomed by no authors anywhere. Ever.

Last week, Simon and Schuster US announced the new publishing ‘service’, Archway, which, for a fee of between $1,599 and $24,999, offers help to authors wanting to self-publish. The prices are tiered to include more advanced ‘services’ at different levels, all of which you can find on the Archway website. The most premium includes a social media publicist, 40 more PB copies of the book than the tier below, 5 more HB copies of the book than the tier below, and costs $5k more than the tier below.

The reactions to this news do say it all, so I’m going to put a few here:

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Publishers, We Need to Talk

There are very few things in life that make my blood boil more than someone tearing down the industry I work in with false accusations of collusion, underhandedness, and evil doing. So when I see a headline like ‘Why Book Publishers Hate Authors‘ in the Huffington Post, it’s all I can do to stop myself from going into a blind rage and throwing my computer into the ocean, finding the nearest rocket, and blasting myself into the face of the sun. Because what the hell, guys.

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5 Questions for Peter McKay and Rachel Maund [INTERVIEW]

 

 

 

 

 

 

The Publishing Training Centre and Marketability are working together to promote training.

Preliminary step towards takeover? Absolutely not, says the PTC’s Peter McKay and Marketability’s Rachel Maund, who are cheerfully adamant that recent announcement is a pragmatic response to falling training budgets and recognition that it makes more sense to collaborate than it does to compete. Lottie Chase, Marketing Executive interviews the two about the new partnership.

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Penguin sues authors for advances. Books are a business.

Cash it in‘I don’t get up in the morning and say: Am I inspired? …No, I’m not. I won’t work. ‘cos, God, how often would I ever work, you know?’

These words were spoken last week by one of the world’s most prolific authors, J.K. Rowling, and summed up quite nicely something I think many people want to forget about literature: books are a business; writing is work. Our explosive amnesia surrounding the b-word was highlighted again after reading the incredible reaction to news that Penguin US decided to sue a few authors after the books they were paid to write were not written.

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The first ELT Agent [INTERVIEW]

Nick RobinsonFor anyone who has been reading my previous BookMachine posts you will notice that I’ve been writing a lot about people in the ELT industry. The last post looked at a group of ELT publishing specialists who have set up ‘ELT Teacher 2 Writer’  where teachers register to a database designed to help publishers find new authors and content. They also provide training and development opportunities for authors to help write their materials.
 
This time I interviewed Nick Robinson about being the first ELT Agent and how he set up his company ‘Nick Robinson ELT Author Representation’.

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Design considerations when Publishing to a Global Market [VIEWPOINT]

A couple of months I wrote an article for the Futurebook blog in recognition of the site’s world-wide reach, and I thought it was time to share some of these thoughts with the BookMachine crowd and also re-visit some of the scenarios, which have now been published.

Working at a design agency that primarily works with educational publishers has given me an understanding of many requirements and considerations that need to be met for producing material (both print & digital) for many different markets. However, publishing for a global market is different to market specific publishing. The premise is that technology has made content (books, ebooks, websites, resources etc) accessible to a wider range of audiences across the world. This poses new challenges for publishers who need to meet the demands and requirements of a global market.

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