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	<title>BookMachine - the book publishing portal - events, views and publishing tips&#187; book publishing</title>
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	<description>We love your books</description>
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		<title>Books Are My Bag Campaign Announced, Targeting Bookshops, Readers and Cockhats</title>
		<link>http://bookmachine.org/2013/04/22/books-are-my-bag-campaign-announced-targeting-bookshops-readers-and-cockhats/</link>
		<comments>http://bookmachine.org/2013/04/22/books-are-my-bag-campaign-announced-targeting-bookshops-readers-and-cockhats/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 05:30:42 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[book trade]]></category>
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		<guid isPermaLink="false">http://bookmachine.org/?p=5698</guid>
		<description><![CDATA[If the internet has proven anything, it&#8217;s that if someone famous does something, normos (everyone who is non-famous) will also do it in a misjudged attempt to be famous. That, and the fact there&#8217;s no such thing as private messages. Both these lessons came to the fore last week in the aftermath of the London Book [...]]]></description>
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		<title>Blackfriars First Digital Literary Imprint in the UK</title>
		<link>http://bookmachine.org/2013/02/25/blackfriars-first-digital-literary-imprint-in-the-uk/</link>
		<comments>http://bookmachine.org/2013/02/25/blackfriars-first-digital-literary-imprint-in-the-uk/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 06:30:42 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
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		<guid isPermaLink="false">http://bookmachine.org/?p=5279</guid>
		<description><![CDATA[I do love a good first. The first t-shirt day of the summer; the first beer on a night out; the first time you wear a new hoodie. Last week saw the announcement of the first digital-only literary list in the UK, Blackfriars from Little, Brown. The list promises to curate 9 to 12 titles [...]]]></description>
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		<title>Archway &#8216;self publishing service&#8217; welcomed by no authors anywhere. Ever.</title>
		<link>http://bookmachine.org/2012/12/03/archway-self-publishing-service-welcomed-by-no-authors-anywhere-ever/</link>
		<comments>http://bookmachine.org/2012/12/03/archway-self-publishing-service-welcomed-by-no-authors-anywhere-ever/#comments</comments>
		<pubDate>Mon, 03 Dec 2012 06:30:01 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[book publishing]]></category>
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		<guid isPermaLink="false">http://bookmachine.org/?p=4773</guid>
		<description><![CDATA[Last week, Simon and Schuster US announced the new publishing &#8216;service&#8217;, Archway, which, for a fee of between $1,599 and $24,999, offers help to authors wanting to self-publish. The prices are tiered to include more advanced &#8216;services&#8217; at different levels, all of which you can find on the Archway website. The most premium includes a social media publicist, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Publishers, We Need to Talk</title>
		<link>http://bookmachine.org/2012/11/19/publishers-we-need-to-talk/</link>
		<comments>http://bookmachine.org/2012/11/19/publishers-we-need-to-talk/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 06:30:02 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
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		<guid isPermaLink="false">http://bookmachine.org/?p=4660</guid>
		<description><![CDATA[There are very few things in life that make my blood boil more than someone tearing down the industry I work in with false accusations of collusion, underhandedness, and evil doing. So when I see a headline like &#8216;Why Book Publishers Hate Authors&#8216; in the Huffington Post, it&#8217;s all I can do to stop myself [...]]]></description>
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		<slash:comments>44</slash:comments>
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		<title>Vice President &amp; Publisher, STM books, in Oxfordshire [JOB POSTING]</title>
		<link>http://bookmachine.org/2012/11/13/vice-president-publisher-stm-books-in-oxfordshire-job-posting/</link>
		<comments>http://bookmachine.org/2012/11/13/vice-president-publisher-stm-books-in-oxfordshire-job-posting/#comments</comments>
		<pubDate>Tue, 13 Nov 2012 13:00:04 +0000</pubDate>
		<dc:creator>Atwood Tate</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[content acquisition]]></category>
		<category><![CDATA[customer analysis]]></category>
		<category><![CDATA[editorial teams]]></category>
		<category><![CDATA[global staff]]></category>
		<category><![CDATA[market opportunities]]></category>
		<category><![CDATA[operational implementation]]></category>
		<category><![CDATA[portfolio strategy]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[technology books]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=4643</guid>
		<description><![CDATA[Rare opportunity for an experienced Publisher to join a global STM publisher as their Vice President &#38; Publisher, Engineering and Computing.  Within the Science &#38; Technology Books division you will develop, plan and manage the strategy and operational implementation of content acquisition, product development and product management. Key duties: Lead implementation of business division strategy [...]]]></description>
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		<title>5 Questions for Peter McKay and Rachel Maund [INTERVIEW]</title>
		<link>http://bookmachine.org/2012/10/01/5-questions-for-peter-mckay-and-rachel-maund-interview/</link>
		<comments>http://bookmachine.org/2012/10/01/5-questions-for-peter-mckay-and-rachel-maund-interview/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 12:00:30 +0000</pubDate>
		<dc:creator>Lottie Chase</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Marketability]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing training]]></category>
		<category><![CDATA[Peter McKay]]></category>
		<category><![CDATA[PTC]]></category>
		<category><![CDATA[publishing training]]></category>
		<category><![CDATA[Rachel Maund]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=4292</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; The Publishing Training Centre and Marketability are working together to promote training. Preliminary step towards takeover? Absolutely not, says the PTC’s Peter McKay and Marketability’s Rachel Maund, who are cheerfully adamant that recent announcement is a pragmatic response to falling training budgets and recognition that it makes more sense [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Penguin sues authors for advances. Books are a business.</title>
		<link>http://bookmachine.org/2012/10/01/penguin-sues-authors-for-advances-proving-books-are-a-business/</link>
		<comments>http://bookmachine.org/2012/10/01/penguin-sues-authors-for-advances-proving-books-are-a-business/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 05:30:56 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
				<category><![CDATA[Articles]]></category>
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		<category><![CDATA[Views]]></category>
		<category><![CDATA[advances]]></category>
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		<guid isPermaLink="false">http://bookmachine.org/?p=4296</guid>
		<description><![CDATA[&#8216;I don&#8217;t get up in the morning and say: Am I inspired? &#8230;No, I&#8217;m not. I won&#8217;t work. &#8216;cos, God, how often would I ever work, you know?&#8217; These words were spoken last week by one of the world&#8217;s most prolific authors, J.K. Rowling, and summed up quite nicely something I think many people want [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>The first ELT Agent [INTERVIEW]</title>
		<link>http://bookmachine.org/2012/09/03/the-first-elt-agent-interview/</link>
		<comments>http://bookmachine.org/2012/09/03/the-first-elt-agent-interview/#comments</comments>
		<pubDate>Mon, 03 Sep 2012 12:00:24 +0000</pubDate>
		<dc:creator>Sophie O’Rourke</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[agent]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[educational publishing]]></category>
		<category><![CDATA[ELT]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[teachers]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=4061</guid>
		<description><![CDATA[For anyone who has been reading my previous BookMachine posts you will notice that I&#8217;ve been writing a lot about people in the ELT industry. The last post looked at a group of ELT publishing specialists who have set up &#8216;ELT Teacher 2 Writer&#8217;  where teachers register to a database designed to help publishers find [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Design considerations when Publishing to a Global Market [VIEWPOINT]</title>
		<link>http://bookmachine.org/2012/08/29/design-considerations-when-publishing-to-a-global-market-viewpoint/</link>
		<comments>http://bookmachine.org/2012/08/29/design-considerations-when-publishing-to-a-global-market-viewpoint/#comments</comments>
		<pubDate>Wed, 29 Aug 2012 12:00:30 +0000</pubDate>
		<dc:creator>Sophie O’Rourke</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[Apps for Digital Publishing]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[educational publishing]]></category>
		<category><![CDATA[Global market]]></category>
		<category><![CDATA[Macmillan Education]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=4009</guid>
		<description><![CDATA[A couple of months I wrote an article for the Futurebook blog in recognition of the site&#8217;s world-wide reach, and I thought it was time to share some of these thoughts with the BookMachine crowd and also re-visit some of the scenarios, which have now been published. Working at a design agency that primarily works [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Would you sell advertising space in your book, app, or e-book?</title>
		<link>http://bookmachine.org/2012/08/09/would-you-sell-advertising-space-in-your-book-app-or-e-book/</link>
		<comments>http://bookmachine.org/2012/08/09/would-you-sell-advertising-space-in-your-book-app-or-e-book/#comments</comments>
		<pubDate>Thu, 09 Aug 2012 12:00:35 +0000</pubDate>
		<dc:creator>Laura Austin</dc:creator>
				<category><![CDATA[Views]]></category>
		<category><![CDATA[book publishers]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[criticisms of advertising]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[quality content]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=3884</guid>
		<description><![CDATA[Publishers generally don’t sell advertising space. There’s an underlying fear that this will have a negative impact on readers. What is this fear based on and are there examples of how this model can work? One of the criticisms of advertising is that it offends the consumer’s sense of good taste by insulting and degrading [...]]]></description>
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