Christopher Bladon is the Design Manager at HL Studios, sponsors of BookMachine Oxford. As well as being a talented and creative designer, Chris is the go-to guy for anything technical. A problem solving genius that has earned himself the nickname ‘The Oracle’ at work. Charly Ford interviews him ahead of the big event:
1. What makes a really strong design?
The primary objective of any design is communication, so a clear understanding of layout is essential, as it allows the viewer to scan and absorb the intended order.