Posts Tagged ‘collaboration’
John Bond has spent over twenty years in UK trade publishing, encompassing roles such as Marketing Director at Penguin and Group Sales and Marketing Director at HarperCollins. In April this year, he co-founded whitefox, a service designed to ‘cut through the clutter, using the right talent for the right project in the right way.’
A few weeks ago Eric Huang kindly answered some questions about his role at Penguin and how they are working and collaborating with new companies to strengthen their offer as a publisher.
There is no doubt that Penguin is going through an interesting transition, attempting to re-define and break the mold, while bringing content to their audiences in new ways and with new people…
In the run up to the launch of BookMachine.me I’ve picked out some of the top publishing partnerships and collaborations around. I hope it gives you some inspiration to get out there and start collaborating! … and also to come to the launch of BookMachine.me at BookMachine Unplugged on 7th November.
The Publishing Training Centre and Marketability are working together to promote training.
Preliminary step towards takeover? Absolutely not, says the PTC’s Peter McKay and Marketability’s Rachel Maund, who are cheerfully adamant that recent announcement is a pragmatic response to falling training budgets and recognition that it makes more sense to collaborate than it does to compete. Lottie Chase, Marketing Executive interviews the two about the new partnership.