In the run up to BookMachine Unplugged we interviewed Dean Johnson of Brandwidth. Dean will be talking at Unplugged about Brandwidth’s latest project The Numinous Place  – an example of multiple partners working together to produce a new fictional experience for readers.

Last year I took a stab at 6 key publishing predictions for the year ahead. How did I do?

Well, my hit rate was pretty good so I thought I’d give you another 6 to think about over Christmas…

Tahira Rahemtulla is one of the City University project leaders for Publishing Now 2011. A week on from the big event, Tahira reports on happenings over the weekend…

This is Part Two of Dean Johnson’s look at how to survive in the cut-throat business of app development. Read Part One here.

RULE THREE: Design and build a great app not a good one

Create an app that does the original (or new) content justice. If you don’t, you will risk Apple rejecting
your title, or worse, the consumer voting with their wallet, star-rating and review.

The app business can be as cut-throat as any other. When Brandwidth launched our first Guinness World Records app in April 2010, we were accused of jumping on the bandwagon as many other developers had either been creating apps for the iPhone or publicly immersed in the publishing world for years.