Kobos and Kindles: New Additions and Winning Combinations
Last week saw the release of a new Kobo range, and (not to be outdone) the yearly release of the new Kindle line. Despite Bezos’ insistence that he doesn’t need his customers on the ‘upgrade treadmill’, Amazon released an upgrade to pretty much every single one of their devices, including two new Kindle Fire tablets and the predicted backlit eInk reader. So, as readers, what are we looking at for Christmas this year?

Sales figures. A detailed breakdown of sales of devices by country, including market share, plus a deep look into the data they hold for each customer, as well as how their recommendation system works. CEO Jeff Bezos is likely to unveil their print-to-ebook sales ratio, alongside comparative figures of how each version of Kindle has sold over a specific date range. He will announce the collaborative work he is doing with publishers and retailers to move toward an aggregated eBook sales chart similar to Neilsen’s Bookscan, and his plans to be far more transparent with the press in the future regarding profitability and strategy.
Dean Johnson (Creative Director at