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	<title>BookMachine - the book publishing portal - events, views and publishing tips&#187; Marketing</title>
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		<title>Books Are My Bag Campaign Announced, Targeting Bookshops, Readers and Cockhats</title>
		<link>http://bookmachine.org/2013/04/22/books-are-my-bag-campaign-announced-targeting-bookshops-readers-and-cockhats/</link>
		<comments>http://bookmachine.org/2013/04/22/books-are-my-bag-campaign-announced-targeting-bookshops-readers-and-cockhats/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 05:30:42 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[book publishing]]></category>
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		<guid isPermaLink="false">http://bookmachine.org/?p=5698</guid>
		<description><![CDATA[If the internet has proven anything, it&#8217;s that if someone famous does something, normos (everyone who is non-famous) will also do it in a misjudged attempt to be famous. That, and the fact there&#8217;s no such thing as private messages. Both these lessons came to the fore last week in the aftermath of the London Book [...]]]></description>
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		<title>5 Questions for Peter McKay and Rachel Maund [INTERVIEW]</title>
		<link>http://bookmachine.org/2012/10/01/5-questions-for-peter-mckay-and-rachel-maund-interview/</link>
		<comments>http://bookmachine.org/2012/10/01/5-questions-for-peter-mckay-and-rachel-maund-interview/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 12:00:30 +0000</pubDate>
		<dc:creator>Lottie Chase</dc:creator>
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		<guid isPermaLink="false">http://bookmachine.org/?p=4292</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; The Publishing Training Centre and Marketability are working together to promote training. Preliminary step towards takeover? Absolutely not, says the PTC’s Peter McKay and Marketability’s Rachel Maund, who are cheerfully adamant that recent announcement is a pragmatic response to falling training budgets and recognition that it makes more sense [...]]]></description>
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		<title>A Publisher&#8217;s Most Valuable Property: Their Website</title>
		<link>http://bookmachine.org/2012/09/24/a-publishers-most-valuable-property-their-website/</link>
		<comments>http://bookmachine.org/2012/09/24/a-publishers-most-valuable-property-their-website/#comments</comments>
		<pubDate>Mon, 24 Sep 2012 05:30:57 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online publishing]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=4081</guid>
		<description><![CDATA[The internet has changed a lot in the last ten years. Well, even in the last two. Maybe even in the last week. Ok, so it&#8217;s ever-changing. New languages are being developed and perfected all the time, and the rise of apps plus innovative web design means users expect a different browsing experience. With more [...]]]></description>
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		<title>Price Set by Dice Roll and Other Book Promo Tools</title>
		<link>http://bookmachine.org/2012/08/06/price-set-by-dice-roll-and-other-book-promo-tools/</link>
		<comments>http://bookmachine.org/2012/08/06/price-set-by-dice-roll-and-other-book-promo-tools/#comments</comments>
		<pubDate>Mon, 06 Aug 2012 05:30:43 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=3834</guid>
		<description><![CDATA[Last week there was a bit of a furore in the publishing world after a Guardian journalist Ewan Morrison slated social media promotion by self published authors, basically saying that as a promotional tool Twitter and Facebook etc were overrated and authors should focus on writing books, probably. I know that was a rabid paraphrase, but [...]]]></description>
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		<title>Social Media Sins: Just Don&#8217;t.</title>
		<link>http://bookmachine.org/2012/06/25/social-media-sins-just-dont-do-it/</link>
		<comments>http://bookmachine.org/2012/06/25/social-media-sins-just-dont-do-it/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 05:41:37 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://bookmachine.org/?p=3526</guid>
		<description><![CDATA[Can’t say there’s been much news this week – no big mergers to report, and no-one has invented the Next Big Thing to save/destroy publishing, which leaves me discussing something rather close to my own heart. Something I see all too often when I’m trawling Twitter, or browsing pins, or trying unsuccessfully to suppress a [...]]]></description>
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		<title>6 Questions for Andrew Turner of the Society of Young Publishers [INTERVIEW]</title>
		<link>http://bookmachine.org/2012/06/20/6-questions-for-andrew-turner-of-the-society-of-young-publishers-interview/</link>
		<comments>http://bookmachine.org/2012/06/20/6-questions-for-andrew-turner-of-the-society-of-young-publishers-interview/#comments</comments>
		<pubDate>Wed, 20 Jun 2012 06:30:55 +0000</pubDate>
		<dc:creator>Emma Smith</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Andrew Turner]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[nelson croom]]></category>
		<category><![CDATA[SYP]]></category>
		<category><![CDATA[transferable skills]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=3493</guid>
		<description><![CDATA[Andrew Turner is Marketing Executive at Nelson Croom (who are currently offering 10% off their online publishing courses for BookMachine readers) and current chair of the Society of Young Publishers. Emma Smith has 6 questions for him&#8230; &#160; The SYP helps people break into the industry or progress within it. How has it helped you [...]]]></description>
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		<title>Flash Mob Marketing from HarperCollins</title>
		<link>http://bookmachine.org/2011/08/24/flash-mob-marketing-from-harpercollins/</link>
		<comments>http://bookmachine.org/2011/08/24/flash-mob-marketing-from-harpercollins/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 06:30:55 +0000</pubDate>
		<dc:creator>Elizabeth Lambert</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Flash Mob]]></category>
		<category><![CDATA[HarperCollins]]></category>
		<category><![CDATA[Last Dance with Valentino]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=909</guid>
		<description><![CDATA[&#160; While rain bucketed down across London earlier in the month, the HarperCollins Marketing team took to Brent Cross with a troop of professional dancers who performed a Flash Mob Tango Dance to shoppers throughout the afternoon. The event was so successful that the dancers, usually seen treading the boards in the West End rather [...]]]></description>
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