Posts Tagged ‘publishers’

YA fiction

Imaginative Space: The role of the faceless model on fiction book covers

There is a growing tradition in book publishing to use faceless models on book covers. Tried and tested, models whose faces are hidden are good at selling books. But what’s the psychological process behind this trend? What are the consequences of this marketing method for the reader and should we be keeping an eye on them?

Faceless models in advertising

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Oxford Publishing Conference

Eric Huang on ‘Is your brand as important as your product?’

Interested in finding out more about the Oxfordshire Publishing Group Summer Conference? We are – so in the run up to the event BookMachine is running a series of speaker interviews. First up is Eric Huang, Director of Made in Me. Eric will be discussing: ‘Is your brand as important as your product?

1. Interesting topic. What made you focus on this area?

I have always been interested in this. For me, publishing has always been about the brand, or the story, before the format. My first real job was at Disney, and naturally this was the focus there – it taught me that the format isn’t the end of all the hard work, but the beginning. If you’re a publisher you make a book, but it really doesn’t end there.

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SEO Tips for Publishers

5 SEO Tips for Publishers and Authors

This is a guest post by Georgiana Ghiciuc. Georgiana is lead content strategist for Beaglecat, an inbound marketing agency with clients in Austria, Germany and the US.

SEO can be life changing, when you know the rules of the game.

SEO Tips for Publishers

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Over the past few years, most publishers have been exposed to the idea that, unless you follow a number of SEO guidelines, Google won’t index you, people won’t read your work and you will endure eternal oblivion.

As with everything, SEO rules should be taken with a pinch of salt. Here are some basic tips to help you rank better.

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Mills and Boon

Romancing the Reader – Relationship advice from the Mills & Boon archive

This is a guest post from Judith Watts. Judith lectures on the Publishing Masters at Kingston University where she is Co-Director of Kingston University Press. She is researching for her PhD [The Limits of Desire: the Mills & Boon Romance Market] in The Archive of British Publishing and Printing at the University of Reading. She has worked in the industry for many years and has recently started two new reading, writing and publishing  businesses. She took a publishing career break to do an MFA in Creative Writing and is a published poet and author of Hodder’s Teach Yourself Erotic Fiction. 

At a recent Galley Club talk I confessed my passion for publishing archives. The past has much to teach us about relationship management. The thousands of intimate letters between publishers, authors and readers are a tale of the ultimate ménage à trois. While a partnership of two can be tricky enough the publisher can always tie the contractual knot with the author. But how can readers be wooed and kept close?

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Attend the Self-Publishing Summit

Ever since 50 Shades of Grey landed on bookshelves, however well hidden, the talk of self-publishing has gone up several decibels. There are now authors saying publishers are no longer needed, stories of great success and precious money thrown away for murky services.

Each year, market-leading self-publishing company New Generation Publishing runs the Self-Publishing Summit, taking place this year at King’s College London on 9th November, to help define the opportunities within the hyperbole and to provide wide-range advice from industry professionals.

And this year the Summit will see some exceptional panels look at the key topics for writers – including the role of agents, editing, production marketing, sales, as well as an overview of the industry and a final Q&A. There will also be a chance to speak to the panelists and fellow attendees during coffee breaks.

The panels includes top publishers, agents, editors, authors, journalists and marketers – an opportunity not to be missed for aspiring, or published, writers.

Tickets for the event cost £34.99 (+VAT) and are booked on a first come first served basis. The event is sponsored by Ingram Spark and you can see full details of the event and can book your tickets by clicking here.

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International Collaboration In Publishing: Why Being Old is a Good Thing

Note from the editor: If you’re free on Thursday 23rd May, please do join us at BookMachine Unplugged, as our top speakers discuss collaboration and what they have learned from the projects they have worked on in publishing. Tickets are here.

Publishing gets a lot of stick about being an incredibly old industry, being fusty and insular and old fashioned. Maybe the young up-and-coming tech companies are about a million times cooler than we are, with their boardrooms that double as pool tables, desk garnish that looks like a rainforest, and cocktail Monday, Tuesday, Wednesday, Thursday and Fridays. But in our heritage and lives something incredibly powerful – international relationships. While I feel it would be wrong to compare publishing to the mafia, fact is we are a network of likeminded people, a lot of whom know each other perhaps a little too well, with a common goal. I say we should tap that network a little more often.

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Publishing folks using BookMachine.me after The London Book Fair

Nearly 200 people gathered at our drinks event at The London Book Fair on Monday – publishers, editors, designers, digital specialists – the bar in the digital zone was full of exciting conversations about the latest happenings at the fair.

This morning everyone who attended will receive an invite to BookMachine.me, the site which helps people working in publishing to find each other by allowing members to list themselves by their key skills.

We’ve been hard at work making sure that the site has been updated for this new release. You can now:

  • Get BookMachine points (lots of plans for this) …. Check yours out!
  • Find the best people first (complete profiles rank higher in search)
  • Manage your account (easily change your details)

Missed our event? Still want to try the beta site? You can now request an invite and join everyone else, by signing up on the site.

BookMachine host regular events in London, New York, Oxford, Barcelona, Toronto and Brighton and is THE place for the people who make publishing happen.

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Blackfriars First Digital Literary Imprint in the UK

Blackfriars Books from Little, Brown UKI do love a good first. The first t-shirt day of the summer; the first beer on a night out; the first time you wear a new hoodie. Last week saw the announcement of the first digital-only literary list in the UK, Blackfriars from Little, Brown. The list promises to curate 9 to 12 titles a year from new or established authors, and is launching in June. Now there’s a first to get out of bed for.

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