This is a guest post from Anna Lewis, who co-founded the book technology company CompletelyNovel with Oli Brooks in 2008. Since then, they have created CompletelyNovel.com, a community powered book-publishing platform bringing modern publishing tools to an online network of readers, writers and publishers. You can follow Anna on Twitter via @anna_cn and @completelynovel.
There is endless advice that goes out to self-published authors about building their brand, identifying their audience and how to promote their work. This is all vital in the success of a book, but writers shouldn’t let it detract from other parts of the self-publishing process – namely, the technical and project management (let’s be honest, slightly more boring) side of things.
Working with self-publishers on CompletelyNovel has been massively inspiring. Every day we see new writers produce something that they have often been waiting many years to see in print. The advent of new tools on the internet has opened up so many doors. But, like anything, it throws up new challenges as well. So here are some dos and don’ts for aspiring self-publishers and their mentors to mull over, learned through watching the experiences of others.