Carly Watters is a VP and Senior Literary Agent at the P.S Literary Agency. Since joining the agency in 2010 and becoming a VP in 2014 Carly has had great success launching new authors domestically and abroad with acclaimed women’s fiction author Taylor Jenkins Reid being published in 14 languages around the world. Her blog www.CarlyWatters.com has thrice been awarded the Writer’s Digest distinction of ‘101 Best Blogs for Writers.’ You can follow her @carlywatters – this is an interview led by Norah Myers.
Posts Tagged ‘Social Media’
Maya Ninel Robert is the Social Producer for Mashable in the UK. Previously to this she worked for the publisher, Pan Macmillan. Here Norah Myers interviews Maya about her great job, and about working with social media.
1. Please take us through a ‘day in the life’ in your work as a social media manager.
In any one day, I’ll start by looking at what’s currently being shared and talked about on various social media platforms, looking out for trending conversations and comparing our content’s performance. A large bulk of my job is scheduling out our own content on our platforms, and seeing through a strategy that I have developed. I’m constantly on the look-out to identify gaps in the market, too, and relaying that back to my team. I work very analytically, so a lot of my day is spent testing content and reporting back useful data to my team or outlying a strategy I think would benefit our community.
This is a guest post by Rob Chilver. Rob is a Social Media assistant for Waterstones, working on a number of mediums from blogging to Twitter and Instagram. He also writes about books at AdventuresWithWords.com and hosts a fortnightly books podcast. He can be found on Twitter and on Instagram: @robchilver
I wouldn’t have guessed when I began working as a Christmas temp at a small town Waterstones that I’d end up in Head Office with a view of the London skyline. Yet, from talking to customers on the shop floor to interacting with them on social media and blogs, the core concepts have remained the same. Here’s what I learnt along the way.
You there! What week is it? No, silly little Dickensian orphan, Christmas was two months ago, this is BookMachine week. Between Monday 23 and Friday 27 February, BookMachine is running a series of events across the world, with publishing folk gathering in Brighton, London, New York, Barcelona and Oxford to hear from a variety of industry speakers. Topics under discussion include the fate of illustrated books in the age of digital, the problems posed by shrinking retail space, the impact of self-publishing and the effect that social media is having on publishing.
In the latter instance, the medium is the message – on Friday afternoon, City University is sponsoring a BookMachine Twitter chat, ideal for those who can’t make it along to any of the real-world events or suddenly think of the perfect witty retort just as they’re leaving and want to seek retribution. The focus, as at the events, will largely be what digital means for images in publishing. The hashtag to use to take part is #BookMachine, which is where you’ll find the questions under discussion too. It kicks off at 3pm GMT/4pm CET/10am EST. The week’s discussions will then be rounded up here on the site for anyone who can’t even muster the energy to look at Twitter come Friday afternoon.
This is a guest post from Toby Hopkins, Senior Account Manager at Getty Images (sponsor of next month’s BookMachine London).
“Does Getty Images have a social media strategy?” Sam Missingham asked me after one of her tour de force appearances at BookMachine or a similar event. Myself being new to Getty Images at the time, I couldn’t answer. So I talked to a woman who could. Jen Stanley, based in London, is a member of the global Getty Images social media team.
Penguin Random House today launched My Independent Bookshop, a combination social network and e-commerce platform that hopes to benefit independent booksellers whilst providing a virtual counterpart to browsing their shelves. The site allows users to create their own ‘bookshops’, selecting 12 titles they would recommend to others and giving them space to tell other users why, hoping to capture the feeling of a personal recommendation that might be found in brick and mortar bookshops, outside of the standard Amazon algorithms. Those 12 titles can be rotated as often as desired, and the bookshop containing them can also be personalised to users’ own tastes.
Paperback romance maven Mills & Boon isn’t a literary brand you would normally associate with formal or technological innovation – unless your sole exposure to the books is listening to your gran unconsciously recite passages she’s read from them as she drifts in and out of sleep in her armchair, in which case they might come across as automatic writing sprung straight from Barbara Cartland’s id – but it seems to be looking to change that with the launch of a new multi-platform venture. The Chatsfield centres around a fictional London hotel, telling multiple stories through a central website and across social media, e-mail, YouTube, blogs and even text messages.
We’re really chuffed that we’ve been invited to speak at the Galley Club this Wednesday. The Galley club is a social organisation for all involved in publishing and book production.
So what are we going to talk about? Well, there’s so much more to your online presence than simply running a Twitter account, setting up a Linkedin page and building a Website.
Last week there was a bit of a furore in the publishing world after a Guardian journalist Ewan Morrison slated social media promotion by self published authors, basically saying that as a promotional tool Twitter and Facebook etc were overrated and authors should focus on writing books, probably. I know that was a rabid paraphrase, but do go read the article if you want specifics because it’s interesting and incendiary, which are two of the best things an article can be.
On BookMachine over the past couple of weeks it was all Fitba, Shades and Gray as Cargo announced three new signings, there were 6 Questions for Jon Reed and we asked Should Children’s Books Come with Age Certifications?
In the news it was announced They’re Making Another Hobbit Film Now, and while Steidl launches book-scented perfume, Fifty Shades beats Harry Potter into submission on Amazon.