This is the first in a series of our Twitter tips for publishers, with info on how to use the tool for book campaigns, events, personal profiles and more. Here are 6 beginners’ tips for your company account(s).
Posts Tagged ‘Social Media’
This is a Guest Post on using Facebook to promote books by social media genie, Frances Caballo. Frances was a reporter before turning her hand to PR and is now a social media strategist for authors.
This is a Guest Post by Angela Clarke on building author brands, social media and Amazon’s algorithm. Angela is the Amazon Fashion Chart bestselling author of Confessions of a Fashionista. Her first crime novel, Follow Me (Avon), is out this December.
Juliet Mushens is an agent in the UK literary department of UTA. She was highly commended by The Bookseller in their Agent of the Year award in 2015, having also been shortlisted in 2014. Her clients include international bestsellers such as Jessie Burton and James Oswald, as well as social media favourites such as Very British Problems (@soverybritish). Here Norah Meyers interviews her on her role, social media and her top tips for using Twitter.
Julia Roberts is a TV presenter and author. Julia has been working for QVC since its launch in 1993 and had her first book, the memoir One Hundred Lengths of a Pool, was published by Random House in 2013. Earlier this year, Julia self-published her first novel, Life’s a Beach and Then …. This formed the first book in the Liberty Sands Trilogy and she is currently writing the second. Here Stephanie Cox interviews her about writing, marketing and self-publishing.
Carly Watters is a VP and Senior Literary Agent at the P.S Literary Agency. Since joining the agency in 2010 and becoming a VP in 2014 Carly has had great success launching new authors domestically and abroad with acclaimed women’s fiction author Taylor Jenkins Reid being published in 14 languages around the world. Her blog www.CarlyWatters.com has thrice been awarded the Writer’s Digest distinction of ‘101 Best Blogs for Writers.’ You can follow her @carlywatters – this is an interview led by Norah Myers.
1. Please take us through a day in the life of your work as an agent.
Maya Ninel Robert is the Social Producer for Mashable in the UK. Previously to this she worked for the publisher, Pan Macmillan. Here Norah Myers interviews Maya about her great job, and about working with social media.
1. Please take us through a ‘day in the life’ in your work as a social media manager.
In any one day, I’ll start by looking at what’s currently being shared and talked about on various social media platforms, looking out for trending conversations and comparing our content’s performance. A large bulk of my job is scheduling out our own content on our platforms, and seeing through a strategy that I have developed. I’m constantly on the look-out to identify gaps in the market, too, and relaying that back to my team. I work very analytically, so a lot of my day is spent testing content and reporting back useful data to my team or outlying a strategy I think would benefit our community.
This is a guest post by Rob Chilver. Rob is a Social Media assistant for Waterstones, working on a number of mediums from blogging to Twitter and Instagram. He also writes about books at AdventuresWithWords.com and hosts a fortnightly books podcast. He can be found on Twitter and on Instagram: @robchilver
I wouldn’t have guessed when I began working as a Christmas temp at a small town Waterstones that I’d end up in Head Office with a view of the London skyline. Yet, from talking to customers on the shop floor to interacting with them on social media and blogs, the core concepts have remained the same. Here’s what I learnt along the way.
You there! What week is it? No, silly little Dickensian orphan, Christmas was two months ago, this is BookMachine week. Between Monday 23 and Friday 27 February, BookMachine is running a series of events across the world, with publishing folk gathering in Brighton, London, New York, Barcelona and Oxford to hear from a variety of industry speakers. Topics under discussion include the fate of illustrated books in the age of digital, the problems posed by shrinking retail space, the impact of self-publishing and the effect that social media is having on publishing.
In the latter instance, the medium is the message – on Friday afternoon, City University is sponsoring a BookMachine Twitter chat, ideal for those who can’t make it along to any of the real-world events or suddenly think of the perfect witty retort just as they’re leaving and want to seek retribution. The focus, as at the events, will largely be what digital means for images in publishing. The hashtag to use to take part is #BookMachine, which is where you’ll find the questions under discussion too. It kicks off at 3pm GMT/4pm CET/10am EST. The week’s discussions will then be rounded up here on the site for anyone who can’t even muster the energy to look at Twitter come Friday afternoon.