Posts Tagged ‘Social Media’

Books

Talking About Books to a Global Audience

This is a guest post by Rob Chilver. Rob is a Social Media assistant for Waterstones, working on a number of mediums from blogging to Twitter and Instagram. He also writes about books at AdventuresWithWords.com and hosts a fortnightly books podcast. He can be found on Twitter and on Instagram: @robchilver

I wouldn’t have guessed when I began working as a Christmas temp at a small town Waterstones that I’d end up in Head Office with a view of the London skyline. Yet, from talking to customers on the shop floor to interacting with them on social media and blogs, the core concepts have remained the same. Here’s what I learnt along the way.

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BookMachine Week is underway, Twitter chat on Friday

You there! What week is it? No, silly little Dickensian orphan, Christmas was two months ago, this is BookMachine week. Between Monday 23 and Friday 27 February, BookMachine is running a series of events across the world, with publishing folk gathering in Brighton, London, New York, Barcelona and Oxford to hear from a variety of industry speakers. Topics under discussion include the fate of illustrated books in the age of digital, the problems posed by shrinking retail space, the impact of self-publishing and the effect that social media is having on publishing.

In the latter instance, the medium is the message – on Friday afternoon, City University is sponsoring a BookMachine Twitter chat, ideal for those who can’t make it along to any of the real-world events or suddenly think of the perfect witty retort just as they’re leaving and want to seek retribution. The focus, as at the events, will largely be what digital means for images in publishing. The hashtag to use to take part is #BookMachine, which is where you’ll find the questions under discussion too. It kicks off at 3pm GMT/4pm CET/10am EST. The week’s discussions will then be rounded up here on the site for anyone who can’t even muster the energy to look at Twitter come Friday afternoon.

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Toby Hopkins

Social Media at Getty Images

This is a guest post from Toby Hopkins, Senior Account Manager at Getty Images (sponsor of next month’s BookMachine London).

“Does Getty Images have a social media strategy?” Sam Missingham asked me after one of her tour de force appearances at BookMachine or a similar event.   Myself being new to Getty Images at the time, I couldn’t answer. So I talked to a woman who could. Jen Stanley, based in London, is a member of the global Getty Images social media team.

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My Independent BookShop

Penguin Random House launches My Independent Bookshop

My Independent BookShop

Penguin Random House today launched My Independent Bookshop, a combination social network and e-commerce platform that hopes to benefit independent booksellers whilst providing a virtual counterpart to browsing their shelves. The site allows users to create their own ‘bookshops’, selecting 12 titles they would recommend to others and giving them space to tell other users why, hoping to capture the feeling of a personal recommendation that might be found in brick and mortar bookshops, outside of the standard Amazon algorithms. Those 12 titles can be rotated as often as desired, and the bookshop containing them can also be personalised to users’ own tastes.

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Mills & Boon launches multi-platform digital project

Paperback romance maven Mills & Boon isn’t a literary brand you would normally associate with formal or technological innovation – unless your sole exposure to the books is listening to your gran unconsciously recite passages she’s read from them as she drifts in and out of sleep in her armchair, in which case they might come across as automatic writing sprung straight from Barbara Cartland’s id – but it seems to be looking to change that with the launch of a new multi-platform venture. The Chatsfield centres around a fictional London hotel, telling multiple stories through a central website and across social media, e-mail, YouTube, blogs and even text messages.

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Your online presence: Reach, Trust and Discovery [PREVIEW]

The Galley Club

We’re really chuffed that we’ve been invited to speak at the Galley Club this Wednesday. The Galley club is a social organisation for all involved in publishing and book production.

So what are we going to talk about? Well, there’s so much more to your online presence than simply running a Twitter account, setting up a Linkedin page and building a Website.

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Price Set by Dice Roll and Other Book Promo Tools

Last week there was a bit of a furore in the publishing world after a Guardian journalist Ewan Morrison slated social media promotion by self published authors, basically saying that as a promotional tool Twitter and Facebook etc were overrated and authors should focus on writing books, probably. I know that was a rabid paraphrase, but do go read the article if you want specifics because it’s interesting and incendiary, which are two of the best things an article can be.

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BookMachine Weekly BookWrap: publishing stories from around the web

On BookMachine over the past couple of weeks it was all Fitba, Shades and Gray as Cargo announced three new signings, there were 6 Questions for Jon Reed and we asked Should Children’s Books Come with Age Certifications?

In the news it was announced They’re Making Another Hobbit Film Now, and while Steidl launches book-scented perfume, Fifty Shades beats Harry Potter into submission on Amazon.

We had a guest post from Kathy Meis on why It’s a Brand New World, and if you find yourself in Edinburgh over the festival period, do amble along to BookMachine Edinburgh – 17th August.

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The Inimitable Success of the Self-Published

The Lone Ranger, someone we could all learn a thing or two from.There are quite a few authors around the world who have sold a lot of books on their own when they didn’t with publishers, and rather than seeing this as their own success, they see it as their publisher’s failing. They may go on to say how they can teach publishers about how to make an author into a millionaire, if those publishers were to listen. There are probably books on this very subject out there right now, ‘How to Promote Your Novel’ and so forth, by self-proclaimed gurus of the subject.

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Social Media Sins: Just Don’t.

Can’t say there’s been much news this week – no big mergers to report, and no-one has invented the Next Big Thing to save/destroy publishing, which leaves me discussing something rather close to my own heart. Something I see all too often when I’m trawling Twitter, or browsing pins, or trying unsuccessfully to suppress a rage-induced hernia while posting on Facebook.  Something more horrifying than a Justin Beiber fan and more plentiful than 50 Shades of Grey knockoffs.

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