BookMachine is a publishing community. We run events and we post news, views & interviews. Join us on Twitter and Facebook, or sign up to our Mailing list.

Posts Tagged ‘Social Media’

Toby Hopkins

Social Media at Getty Images

This is a guest post from Toby Hopkins, Senior Account Manager at Getty Images (sponsor of next month’s BookMachine London).

“Does Getty Images have a social media strategy?” Sam Missingham asked me after one of her tour de force appearances at BookMachine or a similar event.   Myself being new to Getty Images at the time, I couldn’t answer. So I talked to a woman who could. Jen Stanley, based in London, is a member of the global Getty Images social media team.

Continue Reading No Comments

My Independent BookShop

Penguin Random House launches My Independent Bookshop

My Independent BookShop

Penguin Random House today launched My Independent Bookshop, a combination social network and e-commerce platform that hopes to benefit independent booksellers whilst providing a virtual counterpart to browsing their shelves. The site allows users to create their own ‘bookshops’, selecting 12 titles they would recommend to others and giving them space to tell other users why, hoping to capture the feeling of a personal recommendation that might be found in brick and mortar bookshops, outside of the standard Amazon algorithms. Those 12 titles can be rotated as often as desired, and the bookshop containing them can also be personalised to users’ own tastes.

Continue Reading No Comments

Mills & Boon launches multi-platform digital project

Paperback romance maven Mills & Boon isn’t a literary brand you would normally associate with formal or technological innovation – unless your sole exposure to the books is listening to your gran unconsciously recite passages she’s read from them as she drifts in and out of sleep in her armchair, in which case they might come across as automatic writing sprung straight from Barbara Cartland’s id – but it seems to be looking to change that with the launch of a new multi-platform venture. The Chatsfield centres around a fictional London hotel, telling multiple stories through a central website and across social media, e-mail, YouTube, blogs and even text messages.

Continue Reading No Comments

Your online presence: Reach, Trust and Discovery [PREVIEW]

The Galley Club

We’re really chuffed that we’ve been invited to speak at the Galley Club this Wednesday. The Galley club is a social organisation for all involved in publishing and book production.

So what are we going to talk about? Well, there’s so much more to your online presence than simply running a Twitter account, setting up a Linkedin page and building a Website.

Continue Reading No Comments

Price Set by Dice Roll and Other Book Promo Tools

Last week there was a bit of a furore in the publishing world after a Guardian journalist Ewan Morrison slated social media promotion by self published authors, basically saying that as a promotional tool Twitter and Facebook etc were overrated and authors should focus on writing books, probably. I know that was a rabid paraphrase, but do go read the article if you want specifics because it’s interesting and incendiary, which are two of the best things an article can be.

Continue Reading No Comments

BookMachine Weekly BookWrap: publishing stories from around the web

On BookMachine over the past couple of weeks it was all Fitba, Shades and Gray as Cargo announced three new signings, there were 6 Questions for Jon Reed and we asked Should Children’s Books Come with Age Certifications?

In the news it was announced They’re Making Another Hobbit Film Now, and while Steidl launches book-scented perfume, Fifty Shades beats Harry Potter into submission on Amazon.

We had a guest post from Kathy Meis on why It’s a Brand New World, and if you find yourself in Edinburgh over the festival period, do amble along to BookMachine Edinburgh – 17th August.

Continue Reading No Comments

The Inimitable Success of the Self-Published

The Lone Ranger, someone we could all learn a thing or two from.There are quite a few authors around the world who have sold a lot of books on their own when they didn’t with publishers, and rather than seeing this as their own success, they see it as their publisher’s failing. They may go on to say how they can teach publishers about how to make an author into a millionaire, if those publishers were to listen. There are probably books on this very subject out there right now, ‘How to Promote Your Novel’ and so forth, by self-proclaimed gurus of the subject.

Continue Reading No Comments

Social Media Sins: Just Don’t.

Can’t say there’s been much news this week – no big mergers to report, and no-one has invented the Next Big Thing to save/destroy publishing, which leaves me discussing something rather close to my own heart. Something I see all too often when I’m trawling Twitter, or browsing pins, or trying unsuccessfully to suppress a rage-induced hernia while posting on Facebook.  Something more horrifying than a Justin Beiber fan and more plentiful than 50 Shades of Grey knockoffs.

Continue Reading No Comments

Retailer Plus Social Reading Equals: What Game Is Anobii Playing?

If, like me, you spend a lot of time on the internet (like… y’know… enough to clock when adverts change on the same web pages) you will probably have noticed the intense ramping up of aNobii activity across all digital channels recently. In the past two months, their online advertising reached the level of intense saturation usually reserved for dating websites – displaying as gates on pirated videos before you watch them, weird sidebar ad placement on forums, promoted tweets, heaps of whacky Pinterest boards… and so on.

So given the company launched in 2006, why now?

Continue Reading 5 Comments

Should publishers care about Pinterest (even if it’s annoying)?

I saw that donut meme about social media for the first time last week and had a good laugh at the reductive accuracy of the whole thing and then another good laugh at the expense of Google+ (who I love dearly for their attention to detail, but can’t find a decent use for) and I was all ‘what the hell is Pinterest?’ and then I looked it up and realised it was like a mini Tumblr, and I was all ‘why would I care at all about this?’ and then I kept looking at it and I was all ‘hmm… wait a second…’. And then I requested an account.

Continue Reading 1 Comment

Get BookMachine in your inbox

Given email address is already subscribed, thank you!
Oops. Something went wrong. Please try again later.
Please provide a valid email address.
Thank you, your sign-up request was successful! Please check your e-mail inbox.
Please complete the CAPTCHA.
Please fill in the required fields.