The phrase can’t see the wood for the trees is most often used in a reflective situation framed by the word ‘I didn’t, or ‘we couldn’t', rather than ‘we can’t’ or ‘we don’t', because it’s generally only after we mess something up beyond repair that we realise we were focussing on a small and perhaps unimportant element of a larger whole the entire time.
It’s difficult in publishing, perhaps, to identify what constitutes the wood and what are the trees. Bookshops, authors, readers: all these avenues vie for the top tier of our attention, and at different points someone is always willing to tell us which of them are the most important to our business and how. But when I think back to why I got into publishing in the first place, the thing that remains are the stories. Continue Reading →