This is the first in a series of our Twitter tips for publishers, with info on how to use the tool for book campaigns, events, personal profiles and more. Here are 6 beginners’ tips for your company account(s).
Posts Tagged ‘Twitter’
Juliet Mushens is an agent in the UK literary department of UTA. She was highly commended by The Bookseller in their Agent of the Year award in 2015, having also been shortlisted in 2014. Her clients include international bestsellers such as Jessie Burton and James Oswald, as well as social media favourites such as Very British Problems (@soverybritish). Here Norah Meyers interviews her on her role, social media and her top tips for using Twitter.
Julia Roberts is a TV presenter and author. Julia has been working for QVC since its launch in 1993 and had her first book, the memoir One Hundred Lengths of a Pool, was published by Random House in 2013. Earlier this year, Julia self-published her first novel, Life’s a Beach and Then …. This formed the first book in the Liberty Sands Trilogy and she is currently writing the second. Here Stephanie Cox interviews her about writing, marketing and self-publishing.
You there! What week is it? No, silly little Dickensian orphan, Christmas was two months ago, this is BookMachine week. Between Monday 23 and Friday 27 February, BookMachine is running a series of events across the world, with publishing folk gathering in Brighton, London, New York, Barcelona and Oxford to hear from a variety of industry speakers. Topics under discussion include the fate of illustrated books in the age of digital, the problems posed by shrinking retail space, the impact of self-publishing and the effect that social media is having on publishing.
In the latter instance, the medium is the message – on Friday afternoon, City University is sponsoring a BookMachine Twitter chat, ideal for those who can’t make it along to any of the real-world events or suddenly think of the perfect witty retort just as they’re leaving and want to seek retribution. The focus, as at the events, will largely be what digital means for images in publishing. The hashtag to use to take part is #BookMachine, which is where you’ll find the questions under discussion too. It kicks off at 3pm GMT/4pm CET/10am EST. The week’s discussions will then be rounded up here on the site for anyone who can’t even muster the energy to look at Twitter come Friday afternoon.
For the past few months, e-commerce platform Gumroad has worked in partnership with Twitter to allow users of the social network to buy products without leaving the site. Sellers can embed a ‘buy’ button in tweets, allowing customers to buy directly from them with a single click safe in the knowledge that Twitter now has easy access to their home addresses and credit card details.
“Even though we communicate through email nowadays, the fact that book fairs and events are all year round shows us just how important it still is to meet face-to-face. I believe that even in an online era in the future, when we are even more engaged in a digital way of life – that real events, and gatherings, will gain more power and meaning than ever.”
Maria Cardona Serra, Agent, Pontas Literary & Film Agency
I genuinely hope so. With so many online communication channels available, I think we should be using them all more often, certainly. They offer untold opportunities for engaging with our many different audiences. However, I am also a huge fan of meeting people in real life. The book industry is full of fabulous people who are mostly very sociable. Nothing can recreate real interaction and the odd glass of wine.”
Sam Missingham, Head of Events, Harper Collins
“Books have a subjective value and so require conversation and this will always work well face-to-face – which is why the industry is seen as a personal one – therefore there will always be a place for face-to-face meetings. However, this is no longer restricted to those with the time and financial resources to attend book fairs etc around the world and business no longer needs to be restricted to when those events happen – online platforms completely open up the market for business to be completed. Therefore, online platforms will provide the main current of business with face-to-face events operating on a smaller scale providing centres for closing business.”
Tom Chalmers, Managing Director, IPR License
Joe Pickering is a Publicity Director at Random House UK, in charge of the Jonathan Cape and Bodley Head imprints. With a mega Twitter following (@Joethepublicist) and an enviable list of esteemed writers under his wing, we pick Joe’s brains for industry know-how and find out about the road to publicity stardom…
We’re really chuffed that we’ve been invited to speak at the Galley Club this Wednesday. The Galley club is a social organisation for all involved in publishing and book production.
So what are we going to talk about? Well, there’s so much more to your online presence than simply running a Twitter account, setting up a Linkedin page and building a Website.
Last week there was a bit of a furore in the publishing world after a Guardian journalist Ewan Morrison slated social media promotion by self published authors, basically saying that as a promotional tool Twitter and Facebook etc were overrated and authors should focus on writing books, probably. I know that was a rabid paraphrase, but do go read the article if you want specifics because it’s interesting and incendiary, which are two of the best things an article can be.
Can’t say there’s been much news this week – no big mergers to report, and no-one has invented the Next Big Thing to save/destroy publishing, which leaves me discussing something rather close to my own heart. Something I see all too often when I’m trawling Twitter, or browsing pins, or trying unsuccessfully to suppress a rage-induced hernia while posting on Facebook. Something more horrifying than a Justin Beiber fan and more plentiful than 50 Shades of Grey knockoffs.