Joe Pickering is a Publicity Director at Random House UK, in charge of the Jonathan Cape and Bodley Head imprints. With a mega Twitter following (@Joethepublicist) and an enviable list of esteemed writers under his wing, we pick Joe’s brains for industry know-how and find out about the road to publicity stardom…
We’re really chuffed that we’ve been invited to speak at the Galley Club this Wednesday. The Galley club is a social organisation for all involved in publishing and book production. So what are we going to talk about? Well, there’s so much more to your online presence than simply running a Twitter account, setting up […]
Last week there was a bit of a furore in the publishing world after a Guardian journalist Ewan Morrison slated social media promotion by self published authors, basically saying that as a promotional tool Twitter and Facebook etc were overrated and authors should focus on writing books, probably. I know that was a rabid paraphrase, but […]
Can’t say there’s been much news this week – no big mergers to report, and no-one has invented the Next Big Thing to save/destroy publishing, which leaves me discussing something rather close to my own heart. Something I see all too often when I’m trawling Twitter, or browsing pins, or trying unsuccessfully to suppress a […]
Following the success of our inaugural #BMHour on Twitter a couple of weeks ago, we decided to do it again. And lo, like Icarus, our wings did melt, so near the sun did we fly. By which I mean not as many people logged onto Twitter around 6.30pm last night as did last time, which […]
Alastair Horne (Innovations Manager for Cambridge University Press) is everywhere. On Twitter, at ELT conferences, writing for FutureBook, TOC and at our very own BookMachine parties. We decided we wanted to know a little bit more about this innovative, super-networking creative type….
It’s already reaching the point where I feel like every other word I use writing these articles is either ‘Amazon’ or ‘Kindle’. Obviously, however, that kind of total market saturation isn’t enough for the hyper-multi-national, because yesterday saw the announcement of the next generation of Kindle, one aimed not just at taking down traditional bookshops, […]
How do we organize our bi-monthly BookMachine tweetups alongside full time jobs? Well, doing this has only become possible in the last few years, and all thanks to social media. We spend just two to three hours a week on promoting our events. Here are the top five free tools that help us out: (this […]
The mainstream media seems to be of the impression that publishing is awash with fear: “The printed book is doomed: here’s why” says The Telegraph, “Facebook acquires ebook design firm, but should publishers worry?” says The Guardian. In fact, it’s Time for book publishers to fight dirty says the Chicago Tribune.
Jon Reed is an author and social media consultant who previously worked in publishing for 10 years. He runs the blog Publishing Talk, and offers social media training to publishers through Reed Media. His book Get Up to Speed with Online Marketing was published by FT Prentice Hall last year and his new ebook, The Publishing Talk Guide to Twitter has […]
Want to write a blog? Unsure how to get started? Joanna Farrow, has 5 key tips for bloggers… First, you have to start. It would be perfect if someone could formulate a blog with a specific purpose, a blog that had a clear identity and always needed updating, this isn’t how starting a blog […]
Dean Johnson (Creative Director at Brandwidth), with the help of his crystal ball, gives us six key digital publishing developments for 2011.
It amazes me the power of twitter. The ability to create an evening of great conversation in a friendly, relaxed environment, with fellow ‘tweeters’ – surrounding ourselves by people who work in the same industry, have similar visions and most importantly are able to learn from each others experiences and views. I’ve been using twitter […]
Are we obsessed with going digital as a nation, as publishers or is it just me? Everyday I read the bookseller, follow my twitter feeds and browse eagerly, looking for further verification that the book has no future. As someone who sells books, this obsession was starting to worry me a bit. Should we all […]