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	<title>BookMachine - the book publishing portal - events, views and publishing tips&#187; Twitter</title>
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	<link>http://bookmachine.org</link>
	<description>We love your books</description>
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		<title>6 questions for Joe Pickering, Publicity Director at Random House UK [INTERVIEW]</title>
		<link>http://bookmachine.org/2012/10/26/6-questions-for-joe-pickering-publicity-director-at-random-house-uk-interview/</link>
		<comments>http://bookmachine.org/2012/10/26/6-questions-for-joe-pickering-publicity-director-at-random-house-uk-interview/#comments</comments>
		<pubDate>Fri, 26 Oct 2012 06:00:59 +0000</pubDate>
		<dc:creator>Emma Smith</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Bodley Head]]></category>
		<category><![CDATA[david vann]]></category>
		<category><![CDATA[ian mcewan]]></category>
		<category><![CDATA[jm coetzee]]></category>
		<category><![CDATA[Joe Pickering]]></category>
		<category><![CDATA[jonathan cape]]></category>
		<category><![CDATA[Philip Roth]]></category>
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		<category><![CDATA[salman rushdie]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[waterstones]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=4514</guid>
		<description><![CDATA[Joe Pickering is a Publicity Director at Random House UK, in charge of the Jonathan Cape and Bodley Head imprints. With a mega Twitter following (@Joethepublicist) and an enviable list of esteemed writers under his wing, we pick Joe’s brains for industry know-how and find out about the road to publicity stardom… &#160; 1. You [...]]]></description>
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		<title>Your online presence: Reach, Trust and Discovery [PREVIEW]</title>
		<link>http://bookmachine.org/2012/09/30/your-online-presence-reach-trust-and-discovery-preview/</link>
		<comments>http://bookmachine.org/2012/09/30/your-online-presence-reach-trust-and-discovery-preview/#comments</comments>
		<pubDate>Sun, 30 Sep 2012 19:39:52 +0000</pubDate>
		<dc:creator>Laura Austin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Publishing Socials]]></category>
		<category><![CDATA[BookMachine.me]]></category>
		<category><![CDATA[Galley Club]]></category>
		<category><![CDATA[Klout]]></category>
		<category><![CDATA[Laura Austin]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=4284</guid>
		<description><![CDATA[We’re really chuffed that we’ve been invited to speak at the Galley Club this Wednesday. The Galley club is a social organisation for all involved in publishing and book production. So what are we going to talk about? Well, there’s so much more to your online presence than simply running a Twitter account, setting up [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Price Set by Dice Roll and Other Book Promo Tools</title>
		<link>http://bookmachine.org/2012/08/06/price-set-by-dice-roll-and-other-book-promo-tools/</link>
		<comments>http://bookmachine.org/2012/08/06/price-set-by-dice-roll-and-other-book-promo-tools/#comments</comments>
		<pubDate>Mon, 06 Aug 2012 05:30:43 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=3834</guid>
		<description><![CDATA[Last week there was a bit of a furore in the publishing world after a Guardian journalist Ewan Morrison slated social media promotion by self published authors, basically saying that as a promotional tool Twitter and Facebook etc were overrated and authors should focus on writing books, probably. I know that was a rabid paraphrase, but [...]]]></description>
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		<title>Social Media Sins: Just Don&#8217;t.</title>
		<link>http://bookmachine.org/2012/06/25/social-media-sins-just-dont-do-it/</link>
		<comments>http://bookmachine.org/2012/06/25/social-media-sins-just-dont-do-it/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 05:41:37 +0000</pubDate>
		<dc:creator>Felice Howden</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=3526</guid>
		<description><![CDATA[Can’t say there’s been much news this week – no big mergers to report, and no-one has invented the Next Big Thing to save/destroy publishing, which leaves me discussing something rather close to my own heart. Something I see all too often when I’m trawling Twitter, or browsing pins, or trying unsuccessfully to suppress a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>#BMHour 2: The Legend of Curly&#8217;s Gold</title>
		<link>http://bookmachine.org/2011/10/06/bmhour-2-the-legend-of-curlys-gold/</link>
		<comments>http://bookmachine.org/2011/10/06/bmhour-2-the-legend-of-curlys-gold/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 09:07:29 +0000</pubDate>
		<dc:creator>Chris Ward</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Publishing Events]]></category>
		<category><![CDATA[#BMhour]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=1198</guid>
		<description><![CDATA[Following the success of our inaugural #BMHour on Twitter a couple of weeks ago, we decided to do it again. And lo, like Icarus, our wings did melt, so near the sun did we fly. By which I mean not as many people logged onto Twitter around  6.30pm last night as did last time, which [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>8 questions for Alastair Horne [interview]</title>
		<link>http://bookmachine.org/2011/10/05/1178/</link>
		<comments>http://bookmachine.org/2011/10/05/1178/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 06:00:48 +0000</pubDate>
		<dc:creator>Laura Austin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Alastair Horne]]></category>
		<category><![CDATA[Cambridge University Press]]></category>
		<category><![CDATA[digital publisher]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[Future Book]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=1178</guid>
		<description><![CDATA[&#160; Alastair Horne (Innovations Manager for Cambridge University Press) is everywhere. On Twitter, at ELT conferences, writing for FutureBook, TOC and at our very own BookMachine parties. We decided we wanted to know a little bit more about this innovative, super-networking creative type&#8230;.   1. You have been writing regularly for Futurebook for a while [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fire on the Amazon: The Kindle gets an upgrade</title>
		<link>http://bookmachine.org/2011/09/29/fire-on-the-amazon-the-kindle-gets-an-upgrade/</link>
		<comments>http://bookmachine.org/2011/09/29/fire-on-the-amazon-the-kindle-gets-an-upgrade/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 06:36:48 +0000</pubDate>
		<dc:creator>Chris Ward</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Chris Ward]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=1161</guid>
		<description><![CDATA[It&#8217;s already reaching the point where I feel like every other word I use writing these articles is either &#8216;Amazon&#8217; or &#8216;Kindle&#8217;. Obviously, however, that kind of total market saturation isn&#8217;t enough for the hyper-multi-national, because yesterday saw the announcement of the next generation of Kindle, one aimed not just at taking down traditional bookshops, [...]]]></description>
		<wfw:commentRss>http://bookmachine.org/2011/09/29/fire-on-the-amazon-the-kindle-gets-an-upgrade/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Online Tools for Promoting Real-life Events</title>
		<link>http://bookmachine.org/2011/09/14/5-online-tools-for-promoting-real-life-events/</link>
		<comments>http://bookmachine.org/2011/09/14/5-online-tools-for-promoting-real-life-events/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 06:00:13 +0000</pubDate>
		<dc:creator>Laura Austin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[bookmachine]]></category>
		<category><![CDATA[Eventbrite]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Laura Austin]]></category>
		<category><![CDATA[Mailchimp]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=1053</guid>
		<description><![CDATA[How do we organize our bi-monthly BookMachine tweetups alongside full time jobs? Well, doing this has only become possible in the last few years, and all thanks to social media. We spend just two to three hours a week on promoting our events. Here are the top five free tools that help us out: (this [...]]]></description>
		<wfw:commentRss>http://bookmachine.org/2011/09/14/5-online-tools-for-promoting-real-life-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>BookMachine Weekly BookWrap: publishing stories from around the web</title>
		<link>http://bookmachine.org/2011/08/05/bookmachine-weekly-bookwrap-publishing-stories-from-around-the-web-6/</link>
		<comments>http://bookmachine.org/2011/08/05/bookmachine-weekly-bookwrap-publishing-stories-from-around-the-web-6/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 06:47:40 +0000</pubDate>
		<dc:creator>BookMachine</dc:creator>
				<category><![CDATA[BookWrap]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Glenn Beck]]></category>
		<category><![CDATA[Jon Reed]]></category>
		<category><![CDATA[Push Pop Press]]></category>
		<category><![CDATA[Semantic web]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=746</guid>
		<description><![CDATA[The mainstream media seems to be of the impression that publishing is awash with fear: “The printed book is doomed: here&#8217;s why” says The Telegraph, &#8220;Facebook acquires ebook design firm, but should publishers worry?” says The Guardian. In fact, it&#8217;s Time for book publishers to fight dirty says the Chicago Tribune. Nothing though could be [...]]]></description>
		<wfw:commentRss>http://bookmachine.org/2011/08/05/bookmachine-weekly-bookwrap-publishing-stories-from-around-the-web-6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>6 questions for Jon Reed [INTERVIEW]</title>
		<link>http://bookmachine.org/2011/07/27/6-questions-for-jon-reed-interview/</link>
		<comments>http://bookmachine.org/2011/07/27/6-questions-for-jon-reed-interview/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 05:30:56 +0000</pubDate>
		<dc:creator>BookMachine</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Jon Reed]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Publishing talk]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Publishing Talk guide to Twitter]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bookmachine.org/?p=695</guid>
		<description><![CDATA[ Jon Reed is an author and social media consultant who previously worked in publishing for 10 years. He runs the blog Publishing Talk, and offers social media training to publishers through Reed Media. His book Get Up to Speed with Online Marketing was published by FT Prentice Hall last year and his new ebook, The Publishing Talk Guide to Twitter has [...]]]></description>
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		<slash:comments>1</slash:comments>
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