Last week saw the launch of Bookish in the US – a new, and frankly bloody stunning book discovery/online retailer (or as I call them, a ‘social retailer’). They’ve got a brilliant pitch, a stunning site, and features the rest of us have been discussing for a while that we thought may never come to fruition. Yeah, you know what I’m talking about. The golden egg, the holy grail, of online book discovery. An algorithm that recommends you books. Not ‘readers also bought’. Not ‘you might also like’. Something that says ‘what’s a book you have read and loved lately?’ and then picks you a bunch more based on what I can only assume is metadata more detailed than a fractal zoom on a mandelbrot set.
I hope you all brought spare underwear.