It’s nearly launch time here at BookMachine. The third book in the Snapshots series is about to arrive on publishers’ desks. There’s something slightly awkward about selling books to those in the trade. Yes, we are huge book buyers and love to read; but we all get so many freebies – how can we justify buying one more book to add to the already-bulging bookshelves?
So here is how you can help. Below are three ways that we are going to market Snapshots III, BookMachine on Publishing. If you have any other suggestions of how to market this book to publishing pros then please add them in the comments below. At the end of this week, and next week, we will pick the tip of the week and the winner will find that Snapshots III lands directly on their desk (or in your mailbox if that’s how things work in your office).
1) Free launch event with option to buy the book
Every good book needs a party, right? BookMachine have organised 4 free events in 4 cities with awesome speakers. Guests can get a ticket for free, or buy a copy when they are signing up. The London event will ‘star’ contributors from the book, giving an insight into what the book contains.
2) Old-school adverts
Every week BookMachine emails are sent to around 5,000 inboxes. The advert is going to be clear, bold and enticing and take readers through to a link to buy the book. The emails are content-rich and interesting for publishing folks (yes, we are very humble); so this is non-intrusive but also relevant for email subscribers.
3) Content marketing
We know that content is no longer king. However, publishing people like to read; and Snapshots III has some interesting contributors with a lot to say about the industry. So watch out for interviews and snapshots of what these publishing pros think – and if you are so inclined you might be tempted to join us…
So that’s the start of the marketing plan.*
What comes next? What would you suggest?
We look forward to hearing your suggestions (good or bad) and picking our winners.
*You can probably tell that we have only shared a ‘selection’ here.