Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search results (one study found just 30% clicked to page 2), it is no surprise that Amazon SEO is a hot topic. One not just limited to those in the market of bookselling either.
Mastering Amazon’s search ranking algorithm has never been more important. But how do you get books to index against certain search queries? And what can publishers do to ensure their products win the race to the top?