Getting on the brand wagon

Getting on the brand wagon

When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that it’s the first you think about and you know you needn’t look any further as the features, quality or customer service will justify any price difference, when you know that […]

Inclusive language: 3 rules for editorial best practice

Inclusive language: 3 rules for editorial best practice

While the details of any book are important to get right, books about personal or sensitive topics require an extra level of attention to ensure inclusivity and correctness. We launched our gender diversity list in January 2017, and since then we’ve published a wide range of books by trans and non-binary authors. While the issues […]

5 ways to perfect your pre-launch publicity campaign

5 ways to perfect your pre-launch publicity campaign

Digital reading platform The Pigeonhole have launched a competition with Pan Macmillan, giving 500 winners early access to a serialized exclusive of Ken Follett’s latest blockbusting novel, A Column of Fire (see below for more info). Ahead of this, The Pigeonhole’s Laurence Kilpatrick shares his top tips for pre-launch publicity. Generating publicity in fresh and inventive […]

5 author tips for briefing your designer

5 author tips for briefing your designer

Stuart Bache is Art Director of Books Covered, a design agency for publishers, independent authors and literary agents. Here he shares his top tips for authors briefing designers.  1) Start writing It’s a good idea to begin collecting information for your brief as soon as you can. You know your novel better than anyone, so make a […]

3 ways to be excellent on social media

3 ways to be excellent on social media

Whether you’re a publisher, indie author or editor, it’s likely that using social media will be part of your engagement strategy. Perhaps you want to connect with potential clients or build a network. Maybe you’re looking for content or even funding. Here are my top tips for achieving your goals. 1) LinkedIn: Don’t even say […]

#imaginepeace picture book launch with messages from around the world

#imaginepeace picture book launch with messages from around the world

imaginepeacebook.com is a new website celebrating the publication of IMAGINE, the first picture book set to John Lennon’s iconic lyrics paired with illustrations by award-winning artist Jean Jullien. The book has been published by Frances Lincoln Children’s Books, an imprint of The Quarto Group – all royalties from the sale of IMAGINE will be donated to […]

A long-term approach to working with book bloggers [Winning blog idea July]

A long-term approach to working with book bloggers [Winning blog idea July]

Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn McGuigan with her top tips for working with book bloggers in the long term.  Marketers have worked with bloggers for several years now to raise the profile of their lists. […]

Brand: A key tool in your marketing strategy

Brand: A key tool in your marketing strategy

Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives. At its core, branding it isn’t about visual decoration or artistic good taste; branding has a function to perform. The fundamental purpose of branding is […]

Amazon: How to get your book to appear alongside the Best Sellers [Winning blog idea July]

Amazon: How to get your book to appear alongside the Best Sellers [Winning blog idea July]

Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s winner was Richard McCartney, with his tips on making it onto the Best Sellers list. Ever looked at a blockbuster book in your book genre and wished, “if only I could get my book to appear along side […]

Which social media channel sells the most books?

Which social media channel sells the most books?

“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat. Well, it’s not that easy. Wouldn’t it be great if we could just go to say, Facebook, because that’s the EASY button, and violá! They will come, we will sell, and yacht-life, here we […]