Dealing with change at work: Tony Burke interview

Dealing with change at work: Tony Burke interview

On 19th July, over 100 publishers will meet at St Bride Foundation off Fleet Street to discuss how to deal with change at work. One of the panelists is Tony Burke, an Assistant General Secretary at Unite the Union. Here are some of his thoughts ahead of the event. 1) Why do you think that organisations […]

8 essential steps to successful self-publishing   

8 essential steps to successful self-publishing  

A former journalist and author, Jon Watt is now Country Manager of Type & Tell, an innovative new self-publishing services provider offering free book layout and 100% author royalties. Here he shares his top tips for succeeding in the competitive world of self-publishing. 1) Be honest Why do you want to publish? Do you want to […]

The demand for outsourcing in publishing continues to rise

The demand for outsourcing in publishing continues to rise

As technology continuously improves so too does the effectiveness of virtual and remote working for all. A recent Just Content whitepaper in collaboration with BookMachine, looked at how the publishing industry has evolved from working solely in-house, to outsourcing work. But what is driving this trend and why is it so popular in the publishing industry? […]

‘If you can’t make it big, make it red’: Book design branding basics

‘If you can’t make it big, make it red’: Book design branding basics

With all romantic flare attached to writing, from the marketing department’s point of view a book is a product that should recoup the publisher’s investment. Where there’s a product, there’s a package. Where there’s a package, there is, naturally, branding. With book design branding, the cover comes first. The author’s name, of course, might be […]

Dealing with change at work: John Pettigrew interview

Dealing with change at work: John Pettigrew interview

On 19th July, over 100 publishers will meet at St Bride Foundation off Fleet Street to discuss how to deal with change at work. One of the panellists is John Pettigrew, Founder of Futureproofs. Here are some of this thoughts ahead of the event. 1) Why do you think that organisations resist change? Don’t think […]

Contracts? Show me the bit about advances and royalties and the rest isn’t worth reading!

Contracts? Show me the bit about advances and royalties and the rest isn’t worth reading!

Mara Livingstone-McPhail was a bookseller, reviewed books on BBC radio and organized book events in inner-city schools before being lured to London by the team who now run Chicken House Books. A freelance editor, proofreader and writer, she reads every day for as long as she can keep her eyes open. Here she explains some […]

THE ARTS+ – new meeting place for the cultural and creative industries

THE ARTS+ – new meeting place for the cultural and creative industries

Last year, THE ARTS+ was launched as a new meeting place for the cultural and creative industries. This year it is back – and will run parallel to Frankfurt Book Fair from 11 till 15 October. In the run up to the big event BookMachine and THE ARTS+ are organising an event in London. In […]

Drum roll please … the keynote speaker is …

Drum roll please … the keynote speaker is …

Richard Charkin is the keynote speaker at United, We Publish 3: Consent or coercion – shape your fate in an age of change on 19th July. Aside from being a notable publishing champion, Richard is an excellent and insightful speaker. He is currently Executive Director of Bloomsbury Publishing, Non-Executive Director of Institute of Physics Publishing and of Liverpool […]

The Persona Principle – 8 steps to take UX beyond web development

The Persona Principle – 8 steps to take UX beyond web development

BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns. Here Suzanne Kavanagh, who is part of the team, shares her tips on how you can apply UX techniques and persona development across your business. Personas are a user experience […]

The P word

The P word

If you’ve begun to query agents and editors, you’ve heard the dreaded P word dropped. Platform. The rumored King of the successful book deal, wherein an author is assured a potential six figure contract if only they have a mere following of 100,000 or more fans. That should be easy, right? I mean with Facebook, […]