11 questions to boost your video content marketing

11 questions to boost your video content marketing

In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate our sales. In the end, it is about generating loyal fans who come back to what we create. These fans are a great source of inspiration for more content and […]

A day in the life of a Publisher Account Manager at Nielsen Book Research

A day in the life of a Publisher Account Manager at Nielsen Book Research

Jaclyn Swope is a Publisher Account Manager on the Book Research team at Nielsen BookScan, where she assists a variety of publishers with understanding and utilising both retail sales and consumer data, through training sessions, presentations and bespoke analysis of book industry trends. 8:41 (okay okay more often 9am): I get the train from Surbiton to Woking, […]

A day in the life of a commissioning editor

A day in the life of a commissioning editor

Among other things, Emily has worked as a picture researcher, a freelance copy editor, proofreader and indexer, and has also contributed to several books on fashion and design, including The Fashion Dictionary and Fashion: The Whole Story. She’s now a Commissioning Editor at RotoVision. 7:30 After an early start I get the train along the south coast […]

A day in the life of a publicist

A day in the life of a publicist

Claire Maxwell works at Icon Books as their Publicity Manager. She has previously worked in journalism and bookselling, and she blogs at www.ithinkijustbloggedmyself.com. Claire is also on the newly-formed BookMachine Editorial Board. I should preface this piece by saying that there is no typical day in the life of a book publicist. As with many roles […]

The X factor. Adding the X to PDF/X

The X factor. Adding the X to PDF/X

We all know PDFs. Here we are over a decade and a half into the 21st century and chances are you have probably already read one or more this week and are probably carrying a few around in your pocket right now. Not bad for a file format that originated in 1993! The longevity of the […]

Diverge! How thinking differently could boost your career

Diverge! How thinking differently could boost your career

In an industry that outsources most of its physical tasks and processes, what’s the one thing that can set you and your organisation apart from your competitors? The way you think… Anna Faherty, publishing professional with over 25 years’ experience, spoke at Tuesday’s The Galley Club event on divergent thinking in publishing. Anna’s provocative session encouraged […]

Marketing vs Design: Photo/Twitter blog

Marketing vs Design: Photo/Twitter blog

If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no one will read a blurb, or download a sample without eye-catching covers and advertising material. So which matters more? BookMachine teamed up with emc design for our event on Wednesday to […]

How to write a business book readers will come back to again and again

How to write a business book readers will come back to again and again

This is a guest post by Ginny Carter. Ginny is a business book ghostwriter, book writing coach, and author. She’s on a mission to transform entrepreneurs, coaches, and consultants from everyday experts into respected thought leaders and in-demand speakers, through the book that grows their reputation and expands their business. A business book, like any […]

Sales Boost: Your Book’s Business Plan

Sales Boost: Your Book’s Business Plan

This is a guest post by Bree Weber. Bree is a book designer and publishing consultant who loves Oxford commas. You can reach out to her on Twitter. This blog post first appeared on the Describli blog. If you google ‘how to launch a book’ or ‘how to boost your book sales’ you’ll find a […]

Marketing vs Design: Mark Ecob interview

Marketing vs Design: Mark Ecob interview

Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Prior to setting up Mecob, Mark worked at Hodder & Stoughton, The Orion Publishing Group and as Art Director for Canongate Books. 1) When did you first […]