The author platform: Why it matters for publishers

The author platform: Why it matters for publishers

Adrian Zackheim, founder of Portfolio, Penguin’s prestigious business book list, knows a thing or two about acquiring and marketing business books. So when I spoke to him in The Extraordinary Business Book Club this week I asked what he looked for in an author. An existing platform – a strong social media following, highly ranked […]

5 tips for getting yourself PR-ready

5 tips for getting yourself PR-ready

Congratulations, you’re writing a book. You’re probably thinking, ‘I just need to get this finished and then I’ll begin to think about how to promote it.’ My advice would be, start thinking now. It’s never too early! Here are my top 5 tips to get your book and yourself PR-ready: 1) Book your publicist early […]

Book design for self-publishing authors

Book design for self-publishing authors

What is book design like when you choose to self-publish your work? Mathias Lord of Hewer Text fills us in. Book design is something readers appreciate but usually don’t notice. However, if you are a self-publisher, it is crucial to know about book design. What is it, and what are the main differences between book […]

7 practical changes to increase your rates

7 practical changes to increase your rates

The subject of rates is often fraught with difficulty. We work in a competitive field, and there can be tremendous pressure on budgets. However, if you’d like to increase your average hourly rate, there are some small changes – which you don’t have to make all at once – that can add up to a […]

Why professional ghostwriters don’t work for peanuts [winning blog idea February]

Why professional ghostwriters don’t work for peanuts [winning blog idea February]

Each month BookMachine offers a community member, with great ideas, the chance to write on the site. February’s winner was Emma Murray, who wrote for us about why it’s worth investing in a good ghostwriter. Emma is a bestselling author and ghostwriter, specialising in business, psychology and higher education. She also ghosts books, blogs, articles, case […]

Brand building for publishers: It may not be what you think

Brand building for publishers: It may not be what you think

Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most of the readers most of the time – our brands are pretty much irrelevant. Some have nailed it – Penguin, Oxford, Nature, Rough Guides, Wiley’s Dummies Guides – but they’re […]

7 steps for pricing your editorial work

7 steps for pricing your editorial work

Pricing editorial work comes up time and again in discussion between editors. Here’s an overview of the basic process of quoting for work, which can be applied across a range of situations. The same principles can also be used to work out if a fixed fee offered by a client is fair. 1) Assess the information […]

Which digital book format has the most growth potential?

Which digital book format has the most growth potential?

The answer might surprise you… Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going forward. Despite that fact, I see a number of trends indicating the digital book space could be ripe for disruption. Notice I use the term “digital book”, not “ebook.” That’s because […]

JVs and affiliates – better together

JVs and affiliates – better together

It’s a fact of life – of my life certainly, and I’m pretty sure yours too – that you can’t do everything on your own. Sometimes you need to bring specific skills and experience into the business by recruiting, sometimes you need to partner with another company, such as software developers, to deliver a project. […]

BookMachine February Wrap: Publishing stories from around the web

BookMachine February Wrap: Publishing stories from around the web

This month in publishing, booksellers have taken the spotlight, with Waterstones announcing their first year of profit since the 2008 financial crash. In fact, Bookstore sales rose 2.5% in 2016 and Amazon is determined to get in on the action, with plans to open 10 books and mortar stores across the US by the end […]