Authors: Don’t overlook audio

Authors: Don’t overlook audio

Audiobooks are on the rise, particularly in retail. This is the ideal time for you to reconsider audio publishing. W.F. Howes Ltd’s Acquisitions Editor, Rachel Gregory, looks at how you can get involved. Who’s listening? While audio consumers span most ages and consumer groups, younger readers appear to favour it most as a format. Statistics […]

Audio publishing: Common misconceptions

Audio publishing: Common misconceptions

Louise Newton is an Audio Assistant at Little, Brown Book Group, and works across all imprints at Little, Brown on fiction and non-fiction titles. Louise is London Chair for the Society of Young Publishers (SYP) and assists the Royal Society of Literature at their events. Earlier this year the Publishers Association announced that one in ten […]

5 ways to perfect your pre-launch publicity campaign

5 ways to perfect your pre-launch publicity campaign

Digital reading platform The Pigeonhole have launched a competition with Pan Macmillan, giving 500 winners early access to a serialized exclusive of Ken Follett’s latest blockbusting novel, A Column of Fire (see below for more info). Ahead of this, The Pigeonhole’s Laurence Kilpatrick shares his top tips for pre-launch publicity. Generating publicity in fresh and inventive […]

Innovative publishing for people who have visual impairments

Innovative publishing for people who have visual impairments

It’s entirely possible that you won’t have heard of Calibre and yet this organisation is a key part of the publishing supply chain for thousands of adults and children in the UK and EU. Nearly 2,000,000 people in the UK suffer from sight loss (either partial or complete) and of these over 25,000 are children. […]

The 5 best sites for reading ebooks online

The 5 best sites for reading ebooks online

Here we share Geethik Technologies’ insights into ebook reading online (this blog post first appeared on the Geethik Technologies’ blog). No e-reader? No tablet? No problem. You can still read books online using your preferred browser. There are some really great options out there to match a variety of reading styles. Here are five (and a few bonus suggestions) […]

How publishing professionals can stretch their marketing budget

How publishing professionals can stretch their marketing budget

I was lucky enough to get a ticket for the Summit on Content Marketing via my content marketing coaches Andrew and Pete. Twelve days … 100 speakers. Phew! I’ve only scratched the surface of what’s on offer but one session blew me away because of how it resonated with the publishing industry: Gordon Graham’s ‘One […]

5 things publishers should know about Kindle Unlimited for readers

5 things publishers should know about Kindle Unlimited for readers

Here we share Geethik Technologies’ insights into Kindle Unlimited (this blog post first appeared on the Geethik Technologies’ blog). Ebook subscription services are commonly hailed as the Netflix for books and Kindle Unlimited, launched back in July 2014, leads the pack. There are few serious competitors to consider in this market, especially after exits from Oyster and Entitle. Scribd […]

Dutch startup Sweek welcomes 100,000th user

Dutch startup Sweek welcomes 100,000th user

Sweek, a platform for free reading and writing, welcomed its 100,000th user last week, since the official launch at the Frankfurt Book Fair seven months ago. Sweek brings together the author and the reader. Readers can follow and like stories, and share them via social media channels, while creating a tight reading community. They can also […]

Here’s another way digital could complement print

Here’s another way digital could complement print

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and many prefer the convenience of switching between the two (e.g., reading the news digital […]

Startup Snapshot: Squirl

Startup Snapshot: Squirl

Jef Van der Avoort is co-founder of Squirl, the first location-based book discovery app. Previously he helped brands like LEGO, Philips and Hasbro to create engaging experiences on the border between the analog and digital world. 1) What exactly is Squirl? Squirl is a location-based book discovery app that lets you bump into the real-world settings […]