Startup Snapshot: Squirl

Startup Snapshot: Squirl

Jef Van der Avoort is co-founder of Squirl, the first location-based book discovery app. Previously he helped brands like LEGO, Philips and Hasbro to create engaging experiences on the border between the analog and digital world. 1) What exactly is Squirl? Squirl is a location-based book discovery app that lets you bump into the real-world settings […]

Which digital book format has the most growth potential?

Which digital book format has the most growth potential?

The answer might surprise you… Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going forward. Despite that fact, I see a number of trends indicating the digital book space could be ripe for disruption. Notice I use the term “digital book”, not “ebook.” That’s because […]

Roundup of the Westminster Media Forum Keynote Seminar

Roundup of the Westminster Media Forum Keynote Seminar

Abbie Headon is Commissioning and Digital Development Editor at Summersdale Publishers, and a BookMachine Board Member (representing the Editorial Channel). I was lucky enough last week to go to my first official publishing event wearing my BookMachine hat, as I wended my way to The Caledonian Club in the heart of London for the catchily-titled ‘Westminster Media […]

What a real ‘audiobook’ revolution would look like

What a real ‘audiobook’ revolution would look like

Richard Brooks is a Researcher at Coventry University and the Project Manager of the Arts and Humanity Research Council project ‘Hidden Story’. At the recent FutureBook conference in London the ‘Audiobook Revolution’ was hailed as offering opportunities for publishers to reach a new demographic keen to listen to drama on the move. Yet audiobooks in […]

What can publishers learn from Pokemon Go?

What can publishers learn from Pokemon Go?

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokemon. By now you’ve undoubtedly heard all the Pokemon Go stories and maybe you’ve even dodged a player or two, overly-focused […]

Here’s what book publishers can learn from the podcast model

Here’s what book publishers can learn from the podcast model

Did you make the same mistake I did and assume podcasts are yesterday’s platform, that interest in them has plateaued (at best) and they’re not worth thinking about today? If so, here’s a short article that might help you re-think your stance. If you’re still not convinced have a look at the infographic in this article, […]

Marketing tips for improving the bottom line (in the wake of the EU referendum)

Marketing tips for improving the bottom line (in the wake of the EU referendum)

I don’t know about you, but I found the article in The Independent about job vacancy adverts falling by 700,000 the week after the referendum result absolutely terrifying, though not entirely unexpected. As companies spend the coming months evaluating the long-term implications of the UK leaving the EU, there will undoubtedly be increasing pressure on […]

Smart phones: Changing the rules of the game

Smart phones: Changing the rules of the game

Jacob Cockcroft is Co-Founder and CEO of The Pigeonhole, a made-for-mobile digital book club, serialising their books in installments delivered straight to a reader’s virtual bookshelf on the iOS app or website. Here he writes on mobile reading and making digital work for your company. E-books are on the decline. Digital reading is only for romance novels. Waterstone’s […]

Startup snapshot: Books & Magic

Startup snapshot: Books & Magic

Mark Folkenberg is the Founder and CEO of Books & Magic. After years as a professional game developer, Mark and his team have spent the last three years developing their concept and first product. 1) What exactly is Books & Magic? Books & Magic is a 6-person cocktail of creative minds handpicked from the computer […]

Here’s where innovative publishers need to focus

Here’s where innovative publishers need to focus

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will remain the same, of course. For example, it will always be crucial for publishers to […]