What can publishers learn from Pokemon Go?

What can publishers learn from Pokemon Go?

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokemon. By now you’ve undoubtedly heard all the Pokemon Go stories and maybe you’ve even dodged a player or two, overly-focused […]

Here’s what book publishers can learn from the podcast model

Here’s what book publishers can learn from the podcast model

Did you make the same mistake I did and assume podcasts are yesterday’s platform, that interest in them has plateaued (at best) and they’re not worth thinking about today? If so, here’s a short article that might help you re-think your stance. If you’re still not convinced have a look at the infographic in this article, […]

Marketing tips for improving the bottom line (in the wake of the EU referendum)

Marketing tips for improving the bottom line (in the wake of the EU referendum)

I don’t know about you, but I found the article in The Independent about job vacancy adverts falling by 700,000 the week after the referendum result absolutely terrifying, though not entirely unexpected. As companies spend the coming months evaluating the long-term implications of the UK leaving the EU, there will undoubtedly be increasing pressure on […]

7 ways to create a premium edition of your book with iBooks Author

7 ways to create a premium edition of your book with iBooks Author

iBooks Author is Apple’s digital publishing software, used today to create digital books of all kinds. A great strategy on how to use iBooks Author – and the interactive, multimedia-driven books it allows you to create – is to turn regular content into ‘premium’ editions by including new bonus features, just like the bonus features […]

6 mistakes to avoid when diversifying published content

6 mistakes to avoid when diversifying published content

The theory of diversifying published content is well-established among publishers in the modern industry. We all know that stories can be told in many different ways, and technology has enabled us to produce apps, games, and interactive ebooks to shine alongside print products. In a seminar at the 2016 London Book Fair, it was labelled […]

2016: A license to innovate

2016: A license to innovate

This is a guest post from Tom Chalmers, Managing Director at IPR License, on rights and licensing in 2016. The advent of any New Year tends to generate numerous calls to action from many sectors within the business world, so why should the publishing industry be any different? 2015 was, by and large, a positive year which […]

Blook your blog: How to turn your blog posts into a book

Blook your blog: How to turn your blog posts into a book

Turning blog posts into books (or blooks) is on the rise, with companies like Blurb even offering specific production and print services. But the style, format and very nature of blogs brings new challenges to the editorial process. BookMachine have been plotting for the next blook in the Snapshots series, Snapshots III, BookMachine on Publishing: The Next 5 Years. […]

Companion publishing: How digital can complement print

Companion publishing: How digital can complement print

The beauty of the web is that feedback for what I write here is spread across a variety of platforms. These days it seems most of those community discussions are happening on LinkedIn and that’s where some recent comments helped me see the common thread across a few different topics I’ve been writing about. A […]

Two tick-boxes for app success

Two tick-boxes for app success

This is a Guest Post by Laura Cremer, Digital Manager at Octopus Publishing Group. Laura has been shortlisted for the FutureBook ‘Digital Achiever of the Year’ Award 2015. Two of Octopus’s apps have also been shortlisted for FutureBook Awards. Here she gives us the lowdown on the reasons for their success.

The next 5 years of publishing: on connecting audiences to stories [OPINION]

The next 5 years of publishing: on connecting audiences to stories [OPINION]

In the run up to tonight’s event, Publishing: the next 5 years, BookMachine has been featuring a number of opinions about what might be next for the industry. This is a guest blog from Nicola Borasinski. Nicky is the Digital Development Assistant at Penguin Random House. She is a former MA student at Queen Mary University of London. During […]