Dealing with change at work: Tony Burke interview

Dealing with change at work: Tony Burke interview

On 19th July, over 100 publishers will meet at St Bride Foundation off Fleet Street to discuss how to deal with change at work. One of the panelists is Tony Burke, an Assistant General Secretary at Unite the Union. Here are some of his thoughts ahead of the event. 1) Why do you think that organisations […]

The demand for outsourcing in publishing continues to rise

The demand for outsourcing in publishing continues to rise

As technology continuously improves so too does the effectiveness of virtual and remote working for all. A recent Just Content whitepaper in collaboration with BookMachine, looked at how the publishing industry has evolved from working solely in-house, to outsourcing work. But what is driving this trend and why is it so popular in the publishing industry? […]

Dealing with change at work: John Pettigrew interview

Dealing with change at work: John Pettigrew interview

On 19th July, over 100 publishers will meet at St Bride Foundation off Fleet Street to discuss how to deal with change at work. One of the panellists is John Pettigrew, Founder of Futureproofs. Here are some of this thoughts ahead of the event. 1) Why do you think that organisations resist change? Don’t think […]

Death of digital overstated in recent report

Death of digital overstated in recent report

The Publishers Association numbers show consumer ebook sales have collapsed by 17 per cent, but physical book sales are up by 8 per cent[1]. The media took delight in Amazon bashing – “[The Kindle] was new and exciting,” says Cathryn Summerhayes, of Curtis Brown in the Guardian, “ but now they look so clunky and unhip, don’t they?”. […]

Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon

Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon

Last week I was lucky enough to receive a VIP behind-the-scenes tour of Blackwell’s flagship store in Broad Street, Oxford. The point of the exercise, led by Kate Stilborn, Blackwell’s Customer Service and Operations Director, is to build stronger connections with publishers, in order for all of us to work better together. And sell more […]

Print’s not dead, so what’s next for it? [Winning blog idea March]

Print’s not dead, so what’s next for it? [Winning blog idea March]

Each month BookMachine offers a community member, with great ideas, the chance to write on the site. March’s winner was Percie Edgeler who writes about the future of the print book.  For the past few years, there has been a rallying cry around the advent of the ebook: print is dead. Since 2015 however there has […]

How to network when you’re naturally shy

How to network when you’re naturally shy

Networking is crucial in business. But what happens when you’re shy or feel overwhelmed at big events with new people? Stephanie Cox shares some valuable advice for networking when you’re naturally more introverted. I understand completely if you feel anxious about networking events. Rest assured: everyone feels that way sometimes. The below are a few […]

Publishing and Positioning: What thought leadership means for authors

Publishing and Positioning: What thought leadership means for authors

My mum received a Christmas card from an old friend a few years back with a brief update on family news, including this plaintive summary: ‘The kids are both doing jobs I don’t understand.’ And who can blame her. For centuries how people described what they did in the working day was fairly consistent, but […]

Here’s how to turn book samples into a powerful B2C tool

Here’s how to turn book samples into a powerful B2C tool

Book samples are one of the most under-utilized tools in a publisher or author’s marketing arsenal. Most consumers will not buy a book without at least flipping through it, so many download samples before making a purchase decision. But how many times have you downloaded a sample which was nothing more than the frontmatter and a bit […]

The author platform: Why it matters for publishers

The author platform: Why it matters for publishers

Adrian Zackheim, founder of Portfolio, Penguin’s prestigious business book list, knows a thing or two about acquiring and marketing business books. So when I spoke to him in The Extraordinary Business Book Club this week I asked what he looked for in an author. An existing platform – a strong social media following, highly ranked […]