The author platform: Why it matters for publishers

The author platform: Why it matters for publishers

Adrian Zackheim, founder of Portfolio, Penguin’s prestigious business book list, knows a thing or two about acquiring and marketing business books. So when I spoke to him in The Extraordinary Business Book Club this week I asked what he looked for in an author. An existing platform – a strong social media following, highly ranked […]

Brand building for publishers: It may not be what you think

Brand building for publishers: It may not be what you think

Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most of the readers most of the time – our brands are pretty much irrelevant. Some have nailed it – Penguin, Oxford, Nature, Rough Guides, Wiley’s Dummies Guides – but they’re […]

Which digital book format has the most growth potential?

Which digital book format has the most growth potential?

The answer might surprise you… Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going forward. Despite that fact, I see a number of trends indicating the digital book space could be ripe for disruption. Notice I use the term “digital book”, not “ebook.” That’s because […]

JVs and affiliates – better together

JVs and affiliates – better together

It’s a fact of life – of my life certainly, and I’m pretty sure yours too – that you can’t do everything on your own. Sometimes you need to bring specific skills and experience into the business by recruiting, sometimes you need to partner with another company, such as software developers, to deliver a project. […]

Building the book in public

Building the book in public

For most publishers, the finished book is not just the main unit of currency but the single external output from the publishing process. Galleys or ARCs might go out, tightly controlled, to reviewers, but the manuscript itself and early rounds of proofs are strictly between author and editor. The exception of course is academic publishing, […]

Interview with genre fiction crowdfunder Simon Spanton

Interview with genre fiction crowdfunder Simon Spanton

Unbound recently hired Simon Spanton to help develop their genre fiction list. Norah Myers interviews Simon to find out why genre fiction is a good fit for Unbound’s crowdfunding model. After four years as a bookseller, twenty five years working in editorial for two different publishers and a year as a freelance editor and book […]

It seems that there’s not a publishing skills shortage at all

It seems that there’s not a publishing skills shortage at all

Peter McKay is Chief Executive of the Publishing Training Centre. He joined the PTC in 2011 after 34 years in educational, scholarly and professional publishing. The PTC, an independent charitable foundation established 40 year ago, is a network of over 50 publishing and training professionals focused solely on delivering training courses for the publishing industry […]

Draw me a picture: Why books are becoming more visual

Draw me a picture: Why books are becoming more visual

When your satnav tells you your journey will take 58 minutes, are you one of those people who immediately things to themselves: ‘I bet I can bring it in in under 55.’? I’m increasingly seeing ‘estimated reading time’ on blogs and articles these days, and I find that has a similar effect. ‘Six minutes? Rubbish. […]

5 lessons from a publishing life

5 lessons from a publishing life

Andrew Hayward is MD of Ether Books, and has previously worked at The Lutterworth Press, Penguin, Pearson, Constable & Robinson and Summersdale Publishers. About eighteen months ago my CEO and I were in an investment fair pitching for money for Ether. At the buffet lunch an investment banker said to me, ‘Andy, I don’t think […]

Roundup of the Westminster Media Forum Keynote Seminar

Roundup of the Westminster Media Forum Keynote Seminar

Abbie Headon is Commissioning and Digital Development Editor at Summersdale Publishers, and a BookMachine Board Member (representing the Editorial Channel). I was lucky enough last week to go to my first official publishing event wearing my BookMachine hat, as I wended my way to The Caledonian Club in the heart of London for the catchily-titled ‘Westminster Media […]