Death of digital overstated in recent report

Death of digital overstated in recent report

The Publishers Association numbers show consumer ebook sales have collapsed by 17 per cent, but physical book sales are up by 8 per cent[1]. The media took delight in Amazon bashing – “[The Kindle] was new and exciting,” says Cathryn Summerhayes, of Curtis Brown in the Guardian, “ but now they look so clunky and unhip, don’t they?”. […]

Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon

Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon

Last week I was lucky enough to receive a VIP behind-the-scenes tour of Blackwell’s flagship store in Broad Street, Oxford. The point of the exercise, led by Kate Stilborn, Blackwell’s Customer Service and Operations Director, is to build stronger connections with publishers, in order for all of us to work better together. And sell more […]

Print’s not dead, so what’s next for it? [Winning blog idea March]

Print’s not dead, so what’s next for it? [Winning blog idea March]

Each month BookMachine offers a community member, with great ideas, the chance to write on the site. March’s winner was Percie Edgeler who writes about the future of the print book.  For the past few years, there has been a rallying cry around the advent of the ebook: print is dead. Since 2015 however there has […]

How to network when you’re naturally shy

How to network when you’re naturally shy

Networking is crucial in business. But what happens when you’re shy or feel overwhelmed at big events with new people? Stephanie Cox shares some valuable advice for networking when you’re naturally more introverted. I understand completely if you feel anxious about networking events. Rest assured: everyone feels that way sometimes. The below are a few […]

Publishing and Positioning: What thought leadership means for authors

Publishing and Positioning: What thought leadership means for authors

My mum received a Christmas card from an old friend a few years back with a brief update on family news, including this plaintive summary: ‘The kids are both doing jobs I don’t understand.’ And who can blame her. For centuries how people described what they did in the working day was fairly consistent, but […]

Here’s how to turn book samples into a powerful B2C tool

Here’s how to turn book samples into a powerful B2C tool

Book samples are one of the most under-utilized tools in a publisher or author’s marketing arsenal. Most consumers will not buy a book without at least flipping through it, so many download samples before making a purchase decision. But how many times have you downloaded a sample which was nothing more than the frontmatter and a bit […]

The author platform: Why it matters for publishers

The author platform: Why it matters for publishers

Adrian Zackheim, founder of Portfolio, Penguin’s prestigious business book list, knows a thing or two about acquiring and marketing business books. So when I spoke to him in The Extraordinary Business Book Club this week I asked what he looked for in an author. An existing platform – a strong social media following, highly ranked […]

Brand building for publishers: It may not be what you think

Brand building for publishers: It may not be what you think

Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most of the readers most of the time – our brands are pretty much irrelevant. Some have nailed it – Penguin, Oxford, Nature, Rough Guides, Wiley’s Dummies Guides – but they’re […]

Which digital book format has the most growth potential?

Which digital book format has the most growth potential?

The answer might surprise you… Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going forward. Despite that fact, I see a number of trends indicating the digital book space could be ripe for disruption. Notice I use the term “digital book”, not “ebook.” That’s because […]

JVs and affiliates – better together

JVs and affiliates – better together

It’s a fact of life – of my life certainly, and I’m pretty sure yours too – that you can’t do everything on your own. Sometimes you need to bring specific skills and experience into the business by recruiting, sometimes you need to partner with another company, such as software developers, to deliver a project. […]