What happens when a brief goes to design?

What happens when a brief goes to design?

If a good brief is the foundation of successful publishing, then how can you make sure you get it right? On 18th October, a group of publishing professionals will meet in London to discuss just that. As we prepare for the event, we have been digging deep behind the scenes at emc design (the UK’s […]

Taking stock

Taking stock

There is a lot of misunderstanding of what “stock photography” actually means and the phrase is often used to imply negative associations; in fact, whether we’re looking at digital or print design, we believe both custom images and stock photography have roles to play.  We’ve recently come across a few clients who say they’ve heard that […]

Getting on the brand wagon

Getting on the brand wagon

When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that it’s the first you think about and you know you needn’t look any further as the features, quality or customer service will justify any price difference, when you know that […]

5 author tips for briefing your designer

5 author tips for briefing your designer

Stuart Bache is Art Director of Books Covered, a design agency for publishers, independent authors and literary agents. Here he shares his top tips for authors briefing designers.  1) Start writing It’s a good idea to begin collecting information for your brief as soon as you can. You know your novel better than anyone, so make a […]

Brand: A key tool in your marketing strategy

Brand: A key tool in your marketing strategy

Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives. At its core, branding it isn’t about visual decoration or artistic good taste; branding has a function to perform. The fundamental purpose of branding is […]

The importance of covers in commercial fiction

The importance of covers in commercial fiction

Phoebe Morgan is an editor at HarperCollins specialising in commercial crime, thrillers and women’s fiction. She is also an author and her first book, The Doll House, will publish from HQ this September. In commercial fiction, the importance of book covers cannot be underestimated. Think about it – you’re walking through a bookshop, and what […]

Interview with Holger Volland, Vice President Business Development at Frankfurter Buchmesse and founder of THE ARTS+

Interview with Holger Volland, Vice President Business Development at Frankfurter Buchmesse and founder of THE ARTS+

Last year, THE ARTS+ was launched as a new meeting place for the cultural and creative industries. This year it is back – and will run parallel to Frankfurt Book Fair from 11 till 15 October. In the run up to the big event BookMachine and THE ARTS+ are organising an event in London. In […]

‘If you can’t make it big, make it red’: Book design branding basics

‘If you can’t make it big, make it red’: Book design branding basics

With all romantic flare attached to writing, from the marketing department’s point of view a book is a product that should recoup the publisher’s investment. Where there’s a product, there’s a package. Where there’s a package, there is, naturally, branding. With book design branding, the cover comes first. The author’s name, of course, might be […]

THE ARTS+ – new meeting place for the cultural and creative industries

THE ARTS+ – new meeting place for the cultural and creative industries

Last year, THE ARTS+ was launched as a new meeting place for the cultural and creative industries. This year it is back – and will run parallel to Frankfurt Book Fair from 11 till 15 October. In the run up to the big event BookMachine and THE ARTS+ are organising an event in London. In […]

THE ARTS+ – New meeting place for the cultural and creative industries

THE ARTS+ – New meeting place for the cultural and creative industries

Last year, THE ARTS+ was launched as a new meeting place for the cultural and creative industries. This year it is back – and will run parallel to Frankfurt Book Fair from 11 till 15 October. In the run up to the big event BookMachine and THE ARTS+ are organising an event in London. So […]