Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most of the readers most of the time – our brands are pretty much irrelevant. Some have nailed it – Penguin, Oxford, Nature, Rough Guides, Wiley’s Dummies Guides – but they’re […]
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no one will read a blurb, or download a sample without eye-catching covers and advertising material. So which matters more? BookMachine teamed up with emc design for our event on Wednesday to […]
Like the various stakeholders in a brand, designers are custodians. We’re tasked with giving it the right face, and every so often giving it a facelift. The same natural cycle to rebranding any product applies to books. A brand look can get tired over time, sales plateau, writers can go in different directions to reach […]
MAKE COLOR WORK FOR YOU Webinar date | June 25, 3:00 pm BST Join Rebecca Swift and Laurie Pressman as they take a look into the psychology of color choice and see how you can use that information to select the right imagery.
Having a recognizable iconography associated with a brand has always been a crucial marketing techniques to draw in consumers. Yet, in a world where we are bombarded by an increasing number of advertisements every day, standing out and having a consistent visual brand is becoming harder, and more important, than ever before. The stats: how […]
When Terry Pratchett died last week at the age of 66, he left behind a body of work that includes 40 novels set in his beloved Discworld, alongside a couple dozen further titles. It is a substantial bibliography by any standard, and one that his fans will no doubt take great comfort and pleasure in […]