When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that it’s the first you think about and you know you needn’t look any further as the features, quality or customer service will justify any price difference, when you know that […]
Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives. At its core, branding it isn’t about visual decoration or artistic good taste; branding has a function to perform. The fundamental purpose of branding is […]
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most of the readers most of the time – our brands are pretty much irrelevant. Some have nailed it – Penguin, Oxford, Nature, Rough Guides, Wiley’s Dummies Guides – but they’re […]
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no one will read a blurb, or download a sample without eye-catching covers and advertising material. So which matters more? BookMachine teamed up with emc design for our event on Wednesday to […]
Like the various stakeholders in a brand, designers are custodians. We’re tasked with giving it the right face, and every so often giving it a facelift. The same natural cycle to rebranding any product applies to books. A brand look can get tired over time, sales plateau, writers can go in different directions to reach […]
MAKE COLOR WORK FOR YOU Webinar date | June 25, 3:00 pm BST Join Rebecca Swift and Laurie Pressman as they take a look into the psychology of color choice and see how you can use that information to select the right imagery.
Having a recognizable iconography associated with a brand has always been a crucial marketing techniques to draw in consumers. Yet, in a world where we are bombarded by an increasing number of advertisements every day, standing out and having a consistent visual brand is becoming harder, and more important, than ever before. The stats: how […]
When Terry Pratchett died last week at the age of 66, he left behind a body of work that includes 40 novels set in his beloved Discworld, alongside a couple dozen further titles. It is a substantial bibliography by any standard, and one that his fans will no doubt take great comfort and pleasure in […]