When book covers get it wrong

When book covers get it wrong

Kate Ellis is a freelance editor and runs Ellis Editorial, specialising in commercial crime, thriller and women’s fiction. She is also an editorial mentor for the WoMentoring Project. We’ve all heard (and have probably ourselves said) the famous saying: don’t judge a book by its cover. I’m holding my hands up and hanging my head […]

A guide on book title punctuation

A guide on book title punctuation

For the trained eyes, there is nothing more annoying than looking at a book which is just one letter away from perfect. It is possible that you have made a capital mistake when not checking the rules of capitalization before publishing. It can be a tricky business, but nothing you cannot master by following a set of […]

A whiter shade of paper

A whiter shade of paper

How do you print white? In some complex cases a white ink is used on top of a foil or acetate but on the vast majority of our print jobs to get white you simply don’t print any ink. There are many shades of white… The whiteness of the paper we print on can vary […]

The importance of covers in commercial fiction

The importance of covers in commercial fiction

Phoebe Morgan is an editor at HarperCollins specialising in commercial crime, thrillers and women’s fiction. She is also an author and her first book, The Doll House, will publish from HQ this September. In commercial fiction, the importance of book covers cannot be underestimated. Think about it – you’re walking through a bookshop, and what […]

‘If you can’t make it big, make it red’: Book design branding basics

‘If you can’t make it big, make it red’: Book design branding basics

With all romantic flare attached to writing, from the marketing department’s point of view a book is a product that should recoup the publisher’s investment. Where there’s a product, there’s a package. Where there’s a package, there is, naturally, branding. With book design branding, the cover comes first. The author’s name, of course, might be […]

Tips & Tricks: Improving legibility of text on images

Tips & Tricks: Improving legibility of text on images

One of the fundamental things you can do either as a designer, or someone creating your own materials, is to understand how to get the best out of combining texts and images. When you overlay text onto a photo different areas of light and dark can reduce legibility. So we asked Amy, one of our Design Managers, […]

Book design for self-publishing authors

Book design for self-publishing authors

What is book design like when you choose to self-publish your work? Mathias Lord of Hewer Text fills us in. Book design is something readers appreciate but usually don’t notice. However, if you are a self-publisher, it is crucial to know about book design. What is it, and what are the main differences between book […]

Tips for using Photoshop at work: Beate Allerton interview

Tips for using Photoshop at work: Beate Allerton interview

Ahead of the upcoming training course Photoshop for publishers, BookMachine are running a series of interviews with industry professionals to understand how they use the tool at work. This interview by Katie Dodson is with Beate Allerton, who runs a writing and creative business in Aberdeenshire. 1) How frequently do you use Photoshop and when […]

Tips for using InDesign and Photoshop at work: Adam Brightman interview

Tips for using InDesign and Photoshop at work: Adam Brightman interview

Ahead of the upcoming training courses InDesign and Photoshop for publishers, BookMachine are running a series of interviews with industry professionals to understand how they use the tools at work. The following interview by Katie Dodson is with Adam Brightman, Senior Designer at emcdesign. Since 2010, Adam has worked on some of the most complex […]

Tips for using InDesign and Photoshop at work: Michael Goldrei interview

Tips for using InDesign and Photoshop at work: Michael Goldrei interview

Ahead of the upcoming training courses InDesign and Photoshop for publishers, BookMachine are running a series of interviews with industry professionals to understand how they use the tools at work. The following interview by Katie Dodson is with Michael Goldrei, graphic designer, photographer & illustrator who works for Macmillan Education as a Managing Designer. 1) […]