How to write a design brief and why it’s important to get right

How to write a design brief and why it’s important to get right

One of the biggest aspects that can make or break a design project is the briefing process. The best design work comes when designers are confident, as with many walks of life. If designers are given great briefs, that they’re confident in understanding, then they can spend the full amount of time designing instead of querying what is meant by […]

Marketing vs Design: Matt Haslum interview

Marketing vs Design: Matt Haslum interview

Matt Haslum is Marketing Director at Faber & Faber and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Before publishing, Matt spent 8 years building an award-winning digital creative agency. Since joining Faber, he has built a list-focused consumer marketing team alongside an award-winning website and Membership programme.  1) When did you […]

How to brief a book designer

How to brief a book designer

This is a guest post by Annette Peppis. Annette is an enthusiastic early member of BookMachine. Annette helps publishers attract more readers by creating a professional look that builds their business and reflects their values, and offers smart and stylish solutions. You can read Annette’s blog about about graphic design here. Anxious about briefing a […]