Alchemy: Why poetry publishers need to get it together

Alchemy: Why poetry publishers need to get it together

In May this year, three wrestling matches were held in a library. Two small poetry publishers, Sidekick Books and The Emma Press, nominated their champions for the ‘Pamphleteers’ grand slam, roared about their scrapping prowess and set them against each other in a no-holds-bard smackdown. Pamphlet took on pamphlet, and the poetry pitted dinosaurs against […]

Tips for how and when to use paid social media advertising

Tips for how and when to use paid social media advertising

William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and Fostering lists.  He takes a particular interest in digital marketing and finding new ways to make campaigns more innovative. Here, he discusses the use of paid social media advertising. Any […]

10 tips for successful freelancing

10 tips for successful freelancing

It’s been two months since I jumped out of the safe zone of full-time employment and into the wild, unknown and exciting world of freelancing. Here are my top ten tips for making freelance life as fun and successful as possible. 1) Be organised Hooray – at last, you’re your own boss! Unfortunately, this means […]

A beginner’s guide to negotiating publishing contracts

A beginner’s guide to negotiating publishing contracts

Contracts? They are the pages of scary legal stuff that someone else deals with, right? A contract is a business agreement for the supply of goods or performance of work at a previously specified and agreed upon price. The payment often comes as an advance against royalties, which allows the author to have a share […]

How publishing professionals can stretch their marketing budget

How publishing professionals can stretch their marketing budget

I was lucky enough to get a ticket for the Summit on Content Marketing via my content marketing coaches Andrew and Pete. Twelve days … 100 speakers. Phew! I’ve only scratched the surface of what’s on offer but one session blew me away because of how it resonated with the publishing industry: Gordon Graham’s ‘One […]

Tips for running a bookshop event

Tips for running a bookshop event

Sheila O’Reilly is the Events Manager Village Bookshop in Dulwich Village. She is a bookseller with over 18 years’ experience of running bookshops and author event. Passionate about running hugely successful events that customers enjoy she also loves reading well written stories. Here she shares her top tips for running bookshop events.  When BookMachine asked […]

Self-publishers, you are your own project manager

Self-publishers, you are your own project manager

Independent authors are often criticized for being too quick to hit publish. This observation carries the veiled assumption that they do this because they are overly eager to get their book to market. But just as often, authors publish before they should because of publishing fatigue. They lose steam during the last stages of book […]

Elevator pitches for editors

Elevator pitches for editors

It’s that time of the year – at least in the UK – when the spring flowers are out, the birds are singing, there’s a fleeting glimmer of sunshine … and it’s the end of a tax year (or the start of a new one, depending on how you choose to look at it). Perhaps […]

Top 10 titles on work-life balance and productivity

Top 10 titles on work-life balance and productivity

I’m a productivity geek. I’m on a lifelong mission to tweak and improve how I do things. Each day is an experiment, mostly one that fails. This used to be a secret practice, then I took part in a panel discussion on work-life balance. Alongside four of my colleagues I was quizzed on how to […]

Publisher-author clashes: How to deal with the most common areas of conflict

Publisher-author clashes: How to deal with the most common areas of conflict

Working with authors has to be the best part of any commissioning editor’s job. At Open University Press, I have been lucky to work closely with leading executive coaches, psychologists, therapists and literacy experts. My authors are some of the most entrepreneurial and inspiring people I know, many have become friends. When the publisher-author relationship […]