Photos your designer doesn’t want you to send them

Photos your designer doesn’t want you to send them

Here designer Annette Peppis shares tips on how to supply designers with good pictures.  I have lost count of the amount of times I am asked by a client to design a high-end publication or a book cover – only to be supplied with sub-standard pictures. Often, the type of images you need are not readily available […]

Fact Checking: Vital or a waste of time?

Fact Checking: Vital or a waste of time?

I spend a lot of my time editing non-fiction; no matter how much I love fiction, the factual stuff takes up more of my time at the moment. And with factual editing comes fact checking. Now, you may have a client who says ‘all the facts are correct’ but if, as you are working through […]

The habit that actually decreases your productivity

The habit that actually decreases your productivity

‘I didn’t work hard at school and go to uni so I could spend my life sending emails.’ – Lisa Owens, Not Working Your alarm goes off. You hit snooze for a few minutes. Then you check your phone: social media, texts, and emails. You get up and start your day. You go into the […]

Creating content that drives results

Creating content that drives results

How we measure a ‘result’ can be perplexing.  With use of tools such as Google Analytics, there are seemingly endless ways to evaluate the performance of our digital content.  Fortunately, there are some universal steps you can take to increase the performance of your content, regardless of the measure you are using. Here is a […]

A beginner’s guide to white space

A beginner’s guide to white space

Most people involved in writing or publishing are aware of the phrase “white space” and realise that the visual impact of a text, whether on page or screen, can have a huge effect on how the reader perceives the content. The problem is that “white space” isn’t a particularly simple concept and a little knowledge can be a dangerous […]

Enjoying reading when you’re a professional reader

Enjoying reading when you’re a professional reader

I love reading, it’s my favourite activity and has led directly to working in publishing and bookselling.  Like everyone else, though, real life has a nasty habit of getting in the way of all the books I’d like to read. Like everyone else in publishing, my ‘need to read’ pile is huge and I don’t […]

Your guide to using styles in Word

Your guide to using styles in Word

Styles Make Your Writing Better Well, ok, they won’t make your writing better, but they make it a hell of a lot easier to format. Styles also make it a LOT easier if you change your mind and want to create a new look for your document. They’re also the editor’s friend, so if you […]

The quick and easy guide to using beta readers [FOR AUTHORS]

The quick and easy guide to using beta readers [FOR AUTHORS]

Oh, no … You didn’t just ask your spouse, your mom, or your best friend to read your book and tell you what they think, did you? Every author needs test readers—impartial, unbiased test readers. As much as your squad may want to help, beta reading is one area where friends and family don’t qualify. […]

Translation tips for beginners

Translation tips for beginners

Have you ever heard the term “lost in translation”? What this commonly used phrase essentially means is that there aren’t specific words to describe the feeling, emotion, or sensation when you’re trying to translate it into another language. (It’s also a really great Bill Murray and Scarlett Johansson indie film.) Although a lot of language […]

Google Analytics for publishers: What should you focus on?

Google Analytics for publishers: What should you focus on?

If you are writing and managing a blog or website, you really need to get friendly with Google Analytics. Yes it can be a little bit of a head bend, BUT practice makes perfect and there are some simple things you can do to get more out of your analytics. Analytics is a super tool […]