3 ways to be excellent on social media

3 ways to be excellent on social media

Whether you’re a publisher, indie author or editor, it’s likely that using social media will be part of your engagement strategy. Perhaps you want to connect with potential clients or build a network. Maybe you’re looking for content or even funding. Here are my top tips for achieving your goals. 1) LinkedIn: Don’t even say […]

A long-term approach to working with book bloggers [Winning blog idea July]

A long-term approach to working with book bloggers [Winning blog idea July]

Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn McGuigan with her top tips for working with book bloggers in the long term.  Marketers have worked with bloggers for several years now to raise the profile of their lists. […]

Amazon: How to get your book to appear alongside the Best Sellers [Winning blog idea July]

Amazon: How to get your book to appear alongside the Best Sellers [Winning blog idea July]

Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s winner was Richard McCartney, with his tips on making it onto the Best Sellers list. Ever looked at a blockbuster book in your book genre and wished, “if only I could get my book to appear along side […]

10 tips for building a freelance business website

10 tips for building a freelance business website

If you don’t yet have an online presence, in the form of even a simple website, then it’s time to consider setting one up. It needn’t be anything complicated, but potential clients are increasingly looking to the web to find editors and proofreaders, even if it’s just to confirm that you look like a real […]

The importance of covers in commercial fiction

The importance of covers in commercial fiction

Phoebe Morgan is an editor at HarperCollins specialising in commercial crime, thrillers and women’s fiction. She is also an author and her first book, The Doll House, will publish from HQ this September. In commercial fiction, the importance of book covers cannot be underestimated. Think about it – you’re walking through a bookshop, and what […]

Alchemy: Why poetry publishers need to get it together

Alchemy: Why poetry publishers need to get it together

In May this year, three wrestling matches were held in a library. Two small poetry publishers, Sidekick Books and The Emma Press, nominated their champions for the ‘Pamphleteers’ grand slam, roared about their scrapping prowess and set them against each other in a no-holds-bard smackdown. Pamphlet took on pamphlet, and the poetry pitted dinosaurs against […]

Tips for how and when to use paid social media advertising

Tips for how and when to use paid social media advertising

William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and Fostering lists.  He takes a particular interest in digital marketing and finding new ways to make campaigns more innovative. Here, he discusses the use of paid social media advertising. Any […]

10 tips for successful freelancing

10 tips for successful freelancing

It’s been two months since I jumped out of the safe zone of full-time employment and into the wild, unknown and exciting world of freelancing. Here are my top ten tips for making freelance life as fun and successful as possible. 1) Be organised Hooray – at last, you’re your own boss! Unfortunately, this means […]

A beginner’s guide to negotiating publishing contracts

A beginner’s guide to negotiating publishing contracts

Contracts? They are the pages of scary legal stuff that someone else deals with, right? A contract is a business agreement for the supply of goods or performance of work at a previously specified and agreed upon price. The payment often comes as an advance against royalties, which allows the author to have a share […]

How publishing professionals can stretch their marketing budget

How publishing professionals can stretch their marketing budget

I was lucky enough to get a ticket for the Summit on Content Marketing via my content marketing coaches Andrew and Pete. Twelve days … 100 speakers. Phew! I’ve only scratched the surface of what’s on offer but one session blew me away because of how it resonated with the publishing industry: Gordon Graham’s ‘One […]