Alchemy: Why poetry publishers need to get it together

Alchemy: Why poetry publishers need to get it together

In May this year, three wrestling matches were held in a library. Two small poetry publishers, Sidekick Books and The Emma Press, nominated their champions for the ‘Pamphleteers’ grand slam, roared about their scrapping prowess and set them against each other in a no-holds-bard smackdown. Pamphlet took on pamphlet, and the poetry pitted dinosaurs against […]

5 reasons for the return of the novella

5 reasons for the return of the novella

Jon Watt of indie publisher Type & Tell hails the return of the novella and the part authors have played in it.  The novella has had a tough few decades. For much of the nineteenth and twentieth centuries it was an admired format, with Tolstoy, Fitzgerald, Kipling, Conrad and Woolf all embracing short form. But […]

Tips for how and when to use paid social media advertising

Tips for how and when to use paid social media advertising

William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and Fostering lists.  He takes a particular interest in digital marketing and finding new ways to make campaigns more innovative. Here, he discusses the use of paid social media advertising. Any […]

How to secure publicity for potentially divisive books

How to secure publicity for potentially divisive books

January this year saw the launch of our new series of books on gender diversity. From first-person memoirs to children’s storybooks, many of these books are written by trans and non-binary people and consider the particular challenges that this group faces. We expected some negative press on the launch of this list – the topics […]

On being a Rising Star: Sarah Plows interview

On being a Rising Star: Sarah Plows interview

Sarah Plows manages the marketing and publicity team at Jessica Kingsley Publishers, having previously held positions in the marketing departments of Palgrave Macmillan and Robert Hale. She features on The Bookseller’s 2017 list of Rising Stars in the publishing industry. Here Norah Myers interviews her about her role and recent award.  1) Congratulations on being […]

8 essential steps to successful self-publishing   

8 essential steps to successful self-publishing  

A former journalist and author, Jon Watt is now Country Manager of Type & Tell, an innovative new self-publishing services provider offering free book layout and 100% author royalties. Here he shares his top tips for succeeding in the competitive world of self-publishing. 1) Be honest Why do you want to publish? Do you want to […]

Interview with Sam Baker, co-founder of The Pool and Baileys Women’s Prize for Fiction 2017 judge

Interview with Sam Baker, co-founder of The Pool and Baileys Women’s Prize for Fiction 2017 judge

Sam Baker has spent 20 years in magazine journalism, editing some of the UK’s biggest magazines, including Just Seventeen, Cosmopolitan and Red. In 2015, she co-founded and launched The Pool, with broadcaster Lauren Laverne, with a mission to celebrate and amplify women’s voices. An award-winning digital platform for women that has been described as redefining […]

The Persona Principle – 8 steps to take UX beyond web development

The Persona Principle – 8 steps to take UX beyond web development

BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns. Here Suzanne Kavanagh, who is part of the team, shares her tips on how you can apply UX techniques and persona development across your business. Personas are a user experience […]

The P word

The P word

If you’ve begun to query agents and editors, you’ve heard the dreaded P word dropped. Platform. The rumored King of the successful book deal, wherein an author is assured a potential six figure contract if only they have a mere following of 100,000 or more fans. That should be easy, right? I mean with Facebook, […]