How to use Snapchat for book marketing and author branding

How to use Snapchat for book marketing and author branding

How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you get started on the basics. It’s easy! You can either download the app on your phone or from your computer (it’ll download it to your phone). Create your account details […]

6 tips for organising events

6 tips for organising events

Clare Povey is Events and Communications Executive at Writers & Artists – the online extension of the Yearbook published annually by Bloomsbury. Organising events are stressful and can induce repressed fears of no one turning up to your birthday party. However, at Writers & Artists, we like to keep the stress to a minimum and […]

Stop trying to go viral

Stop trying to go viral

Norah Myers is a freelance publishing consultant for BookMachine. She is currently writing a business book for a marketing company, practising Pilates, and eating too much flourless chocolate cake (and it shows). Her Twitter and Instagram handles are the same: @bookish_norah. Stop trying to go viral. Seriously. Just stop. Aren’t you sick of the phrase […]

Using social media to find new clients

Using social media to find new clients

How to start? You have a Twitter account, are active on Facebook, have a LinkedIn presence and a website, but you need these to work for you. We all face the difficult task of finding new clients, but marketing via social media can make selling your services online much easier. Social media can be a […]

How to best optimize your blog posts for SEO

How to best optimize your blog posts for SEO

  What is Blog Optimization? According to Hubspot: When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. Once I got serious about this publishing career thingy, I studied, […]

5 ways to perfect your pre-launch publicity campaign

5 ways to perfect your pre-launch publicity campaign

Digital reading platform The Pigeonhole have launched a competition with Pan Macmillan, giving 500 winners early access to a serialized exclusive of Ken Follett’s latest blockbusting novel, A Column of Fire (see below for more info). Ahead of this, The Pigeonhole’s Laurence Kilpatrick shares his top tips for pre-launch publicity. Generating publicity in fresh and inventive […]

3 ways to be excellent on social media

3 ways to be excellent on social media

Whether you’re a publisher, indie author or editor, it’s likely that using social media will be part of your engagement strategy. Perhaps you want to connect with potential clients or build a network. Maybe you’re looking for content or even funding. Here are my top tips for achieving your goals. 1) LinkedIn: Don’t even say […]

A long-term approach to working with book bloggers [Winning blog idea July]

A long-term approach to working with book bloggers [Winning blog idea July]

Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn McGuigan with her top tips for working with book bloggers in the long term.  Marketers have worked with bloggers for several years now to raise the profile of their lists. […]

Brand: A key tool in your marketing strategy

Brand: A key tool in your marketing strategy

Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives. At its core, branding it isn’t about visual decoration or artistic good taste; branding has a function to perform. The fundamental purpose of branding is […]