The reinvention of storytelling

The reinvention of storytelling

Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little, those that embodied tribal memory, with strong, often repetitive structure and big heroes and villains. There wasn’t much by way of interior monologue or intertextuality. Then came the printing press, […]

BookMachine Works welcomes leading publicist to the team

BookMachine Works welcomes leading publicist to the team

Since launching at The London Book Fair 2017, BookMachine Works – the marketing and events agency arm of BookMachine has worked on a wide range of successful campaigns and events with publishers large and small. We are thrilled to now be joined by Claire Maxwell, experienced publicist and former journalist. Having worked at some of […]

My top 5 tips on designing social media graphics

My top 5 tips on designing social media graphics

It’s a fact that posts which are illustrated have a much higher success and click-through rate than those that aren’t. If you want to create smart and legible social media graphics, just follow my 5 easy guidelines. 1) Use good quality, striking pictures You’ve probably got some great pictures of your own that you can use, […]

Building Inclusivity in Publishing Conference [event report]

Building Inclusivity in Publishing Conference [event report]

On Monday 13 November, over 120 people came together for the second Building Inclusivity in Publishing conference, organised by The Publishers Association and the London Book Fair. Over the course of 2017, many writers and publishing staff from under-represented communities have expressed their frustration with our industry’s love of a panel discussion, which can often […]

How publishers can utilise artificial intelligence (AI)

How publishers can utilise artificial intelligence (AI)

Putting aside the constant scare of whether robots will soon take our jobs – coming even from creatives – AI is already here and more and more companies are using it. But what can AI do for publishers, and is there anything publishers can do for AI? So, how does it work? In theory, it is […]

How to start using hashtags effectively right now

How to start using hashtags effectively right now

In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all social media channels. If you missed our chat, I encourage you to review our Storify summary here. I contacted Ben after reading his stellar hashtag article on the CoSchedule blog where he reviewed in great […]

Creating content that drives results

Creating content that drives results

How we measure a ‘result’ can be perplexing.  With use of tools such as Google Analytics, there are seemingly endless ways to evaluate the performance of our digital content.  Fortunately, there are some universal steps you can take to increase the performance of your content, regardless of the measure you are using. Here is a […]

On marketing celebrity authors: Jodie Mullish interview

On marketing celebrity authors: Jodie Mullish interview

Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction Marketing at Pan Macmillan, and has also worked at Penguin, Quarto and a number of award-winning marketing and PR agencies on clients as diverse as Banksy, Christian Aid and the […]

5 reasons to use social and mobile for scouting new talent

5 reasons to use social and mobile for scouting new talent

Sweek, a social platform for free reading and writing, and Ravensburger, a well-known German publisher, have successfully completed #SchreibMitRavensburger, a Young Adult writing contest. At an exclusive event at the Ravensburger headquarters, Samira Bosshard was revealed to be the winner of the contest and earned herself a publishing contract, after impressing both the Sweek reading […]

How to use Pinterest for branding and marketing [FOR AUTHORS]

How to use Pinterest for branding and marketing [FOR AUTHORS]

Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to help you get started. What type of boards and pins should I include? (I hear this question A LOT!) The first thing I suggest is getting your list of keywords that […]