On marketing celebrity authors: Jodie Mullish interview

On marketing celebrity authors: Jodie Mullish interview

Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction Marketing at Pan Macmillan, and has also worked at Penguin, Quarto and a number of award-winning marketing and PR agencies on clients as diverse as Banksy, Christian Aid and the […]

How to use Pinterest for branding and marketing [FOR AUTHORS]

How to use Pinterest for branding and marketing [FOR AUTHORS]

Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to help you get started. What type of boards and pins should I include? (I hear this question A LOT!) The first thing I suggest is getting your list of keywords that […]

How to use Snapchat for book marketing and author branding

How to use Snapchat for book marketing and author branding

How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you get started on the basics. It’s easy! You can either download the app on your phone or from your computer (it’ll download it to your phone). Create your account details […]

Brand: A key tool in your marketing strategy

Brand: A key tool in your marketing strategy

Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives. At its core, branding it isn’t about visual decoration or artistic good taste; branding has a function to perform. The fundamental purpose of branding is […]

Exciting new chapter in Paddington’s history announced at Bologna Book Fair

Exciting new chapter in Paddington’s history announced at Bologna Book Fair

Vivendi, who took full ownership of the Paddington brand worldwide in 2016, and HarperCollins Children’s Book, home of Paddington Bear publishing for sixty years, presented today a ground-breaking, six-year deal for world publishing rights at the Bologna Children’s Book Fair, the most important professional trade show dedicated to publishing and content for kids. Paddington Bear […]

Brand building for publishers: It may not be what you think

Brand building for publishers: It may not be what you think

Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most of the readers most of the time – our brands are pretty much irrelevant. Some have nailed it – Penguin, Oxford, Nature, Rough Guides, Wiley’s Dummies Guides – but they’re […]

11 questions to boost your video content marketing

11 questions to boost your video content marketing

In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate our sales. In the end, it is about generating loyal fans who come back to what we create. These fans are a great source of inspiration for more content and […]

Marketing vs Design: Photo/Twitter blog

Marketing vs Design: Photo/Twitter blog

If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no one will read a blurb, or download a sample without eye-catching covers and advertising material. So which matters more? BookMachine teamed up with emc design for our event on Wednesday to […]

The truth about business books

The truth about business books

I recently collaborated with an MBA student writing her dissertation. It was a fascinating experience, and a great opportunity for me to commission some top-class primary research into the way that the business of business books is changing. One of the key findings of her research was that for business authors, the value of the […]

BookGig: The ‘publisher agnostic’ initiative launched by HarperCollins

BookGig: The ‘publisher agnostic’ initiative launched by HarperCollins

A new initiative hit the book world this week: BookGig, ‘all the events from the authors you love’. What’s interesting about that? Well, it’s one of the few initiatives launched by a publisher (HarperCollins) that isn’t narrowly focused on that publisher’s own lists. ‘Publisher agnostic’, they’re calling it. Which is exactly what readers are, of […]