Google Analytics for publishers: What should you focus on?

Google Analytics for publishers: What should you focus on?

If you are writing and managing a blog or website, you really need to get friendly with Google Analytics. Yes it can be a little bit of a head bend, BUT practice makes perfect and there are some simple things you can do to get more out of your analytics. Analytics is a super tool […]

How to best optimize your blog posts for SEO

How to best optimize your blog posts for SEO

  What is Blog Optimization? According to Hubspot: When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. Once I got serious about this publishing career thingy, I studied, […]

10 tips for building a freelance business website

10 tips for building a freelance business website

If you don’t yet have an online presence, in the form of even a simple website, then it’s time to consider setting one up. It needn’t be anything complicated, but potential clients are increasingly looking to the web to find editors and proofreaders, even if it’s just to confirm that you look like a real […]

The Persona Principle – 8 steps to take UX beyond web development

The Persona Principle – 8 steps to take UX beyond web development

BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns. Here Suzanne Kavanagh, who is part of the team, shares her tips on how you can apply UX techniques and persona development across your business. Personas are a user experience […]

6 essential online tools for self-published authors

6 essential online tools for self-published authors

In this blog post, Chris Singleton – director of digital marketing company Style Factory – highlights six tools that can help self-published authors handle the business side of being a writer. It’s easy to forget that once you decide to become a self-published author, you’re effectively starting up your own business – you’ve got products […]

Top thought-provoking ebook related blogs of 2016

Top thought-provoking ebook related blogs of 2016

Is 2017 the year you start to read up on the industry and changes sweeping the publishing world? Well we have made it a bit easier for you. Throughout 2016, Geethik Technologies have been bookmarking the very best discussions around ebooks and publishing from across the web, and have compiled them into one handy list […]

Commissioning an effective publisher website

Commissioning an effective publisher website

Simon Appleby is the Managing Director of Bookswarm, the only digital agency in the UK dedicated to delivering projects for publishers, authors and others in the world of books. I’ve been working on websites for publishers since 2007, and I’ve delivered projects for publishing houses large and small. I’ve learned a lot along the way, […]

Digital Marketing insights from Katie Sadler [HARPER COLLINS]

Digital Marketing insights from Katie Sadler [HARPER COLLINS]

This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow @katiemorwenna for more. 1. You have been at Harper Collins for over 3 years now. What’s been the biggest development you’ve seen in how you run […]