BookMachine has a fresh coat of paint for 2018 and we’d love your feedback! Let us know what you think.

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Category: Articles

Working in publishing

Jeremy Trevathan, Publisher, is responsible for the shape, direction and profitability of the adult publishing lists at Pan Macmillan in the UK. His authors have included many bestsellers including Ken Follett, Jeffrey Archer, Max Hastings, James Herbert, Wilbur Smith, Peter Hamilton, China Mieville and Roy Jenkins to name a few. Here, Norah Myers chats with him about being named in 2017’s Bookseller 100 and his plans for 2018.

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Nigel Wilcockson, head of Random House Business Books, recognizes three categories of business books:

‘There is the management strategy book, which is what people think of straight away when they think of business books… you’re trying to get across ideas that may be relatively common currency but you’re finding a fresh way of putting them across.

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Over the past 7 years BookMachine have organised over 100 industry events, and listened to over 300 industry speakers kindly share their knowledge. From this, we have learned that that if you want to stay at the forefront of what’s happening, then you need to understand the past and have a sense of what is happening in the future – but you also really need to know what is happening now, both in your discipline and across the indusry.

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In the run up to next week’s event: How do you know that your rights are alright?, we interviewed Clare Painter, one of our expert panellists – to find out more about how publishers can manage their rights more effectively. Clare is a licensing agent and digital rights consultant, helping publishers and other users of digital content to grapple with practical and commercial rights issues.

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Sales and Marketing Executive

Marketing Executive at BookMachine [JOB POSTING]

BookMachine is a thriving community for the publishing industry. We organise events and publish inspiring industry snapshots daily. This year we also launched a marketing agency, BookMachine Works – the agency team create outstanding events and unrivalled marketing campaigns for publishers large and small.

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Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives.

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An interesting publishing industry development was announced last week, as The Quarto Group signed an agreement with Dennis Publishing Ltd to distribute the Viz Annual through their Quarto Distribution Services business. Norah Myers caught up with David Inman, Managing Director, Quarto Partners to find out more.

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make audiobooks more accessible

After 30 years in academic publishing (the final 13 years at board level) Jo Burges now co-runs i-Publishing Consultants. The team specialises in working with publishers, cultural heritage organisations and the not-for-profit sector to help them make the very best use of technology and information management and to engage effectively with their customers and members.

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IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m gonna tell them all about my book by repeatedly sharing my link with them! They’re all gonna buy my book and I’ll be rich!

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Production

On Monday 13 November, over 120 people came together for the second Building Inclusivity in Publishing conference, organised by The Publishers Association and the London Book Fair. Over the course of 2017, many writers and publishing staff from under-represented communities have expressed their frustration with our industry’s love of a panel discussion, which can often take the place of any actual progress. It’s appropriate, therefore, that the strap line of this conference was Reflecting All: Effecting Change, and that a real sense of ‘But what are you actually going to do about this?’ ran through every session.

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In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all social media channels. If you missed our chat, I encourage you to review our Storify summary here.

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Sales Assistant

Production Controller [JOB POSTING]

Quarto Publishing are looking for an enthusiastic Production person looking to take the next step in their career to join their busy Adult books team based in their Islington office. This Production Controller role is currently a fixed term contract for 9 months, working on a wide range of 4-colour non-fiction titles.

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Whether you’re a publisher, indie author or editor, it’s likely that using social media will be part of your engagement strategy. Perhaps you want to connect with potential clients or build a network. Maybe you’re looking for content or even funding.

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In the second article in our Talking Podcasts series, Abbie Headon interviews Alison Jones, a regular contributor to the BookMachine blog and an expert commentator on all things digital, about her podcast, The Extraordinary Business Book Club.

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