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Category: Strategy

Nigel Wilcockson, head of Random House Business Books, recognizes three categories of business books:

‘There is the management strategy book, which is what people think of straight away when they think of business books… you’re trying to get across ideas that may be relatively common currency but you’re finding a fresh way of putting them across.

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Quantum 2018

Friday’s FutureBook Conference, organised by The Bookseller, presented three conferences in one: alongside the main FutureBook programme, there were parallel streams on The Audiobook Revolution and EdTech for Publishers.

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How to get GDPR-ready

Whether or not you’re ready, GDPR (General Data Protection Regulation) is coming. With only 26 weeks left before implementation there is much more that can (and should be) done by publishers and authors, not least mapping what ‘personal’ data you have. This can mean anything from actual names to associated data that can identify an individual. In over simplistic terms think three things that you should be able to answer if an individual or ICO were to ask you:

  1. What personal data have you got on each individual?
  2. Why have you got it?
  3. What are you going to do with it?

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My daily hour+ commute to and from work enables me to take in a variety of podcasts, a bit of SiriusXM Radio and, more recently, some quality time with Google Assistant. The latter simply means I press and hold the home button on my Galaxy phone and say, “good morning.” Google takes it from there, providing the local weather and news summaries from a variety of sources.

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I love reading, it’s my favourite activity and has led directly to working in publishing and bookselling.  Like everyone else, though, real life has a nasty habit of getting in the way of all the books I’d like to read. Like everyone else in publishing, my ‘need to read’ pile is huge and I don’t even get to pile up my ‘want to read’ books.

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I have spent fifteen years writing the How to Train Your Dragon books, and over those fifteen years I have lost count of the times people have asked me, ‘Have you ever thought of writing for adults?’ as if writing for children was some sort of second best activity, something you do before moving on to the higher level of writing for adults.

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brand

This is a guest post from Ricardo Fayet. Ricardo is an avid reader and startup enthusiast who has been studying the publishing industry with interest for several years. He co-founded Reedsy, to help authors collaborate with publishing professionals. In this two part post, Ricardo shares what publishers can learn from self-publishers. 

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Sheila Bounford has worked in service businesses connected to the publishing industry for thirty years. A former Executive Director of the IPG, Head of Business Development at NBNi, and mentor to independent publishers, she is currently teaching English to secondary school pupils as part of the Teach First Leadership Development Programme.

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Write Track

Some people equate high levels of productivity with high levels of graft. When it comes to writing, they think burning the midnight oil, doubling down – trying really hard to crack that book, blog or script is the only approach to take. We disagree. Our own research tells us that writing productivity is less about blood, sweat and tears and more about being smarter with the limited time you have – in short, it’s about having a system.

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Launch tips

Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little, those that embodied tribal memory, with strong, often repetitive structure and big heroes and villains. There wasn’t much by way of interior monologue or intertextuality.

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Putting aside the constant scare of whether robots will soon take our jobs – coming even from creatives – AI is already here and more and more companies are using it. But what can AI do for publishers, and is there anything publishers can do for AI?

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brand

This is a guest post from Ricardo Fayet. Ricardo is an avid reader and startup enthusiast who has been studying the publishing industry with interest for several years. He co-founded Reedsy, to help authors collaborate with publishing professionals. 

Continue reading

Sweek, a social platform for free reading and writing, and Ravensburger, a well-known German publisher, have successfully completed #SchreibMitRavensburger, a Young Adult writing contest. At an exclusive event at the Ravensburger headquarters, Samira Bosshard was revealed to be the winner of the contest and earned herself a publishing contract, after impressing both the Sweek reading community and the expert jury of Ravensburger.

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