Category: Strategy

2017 in review

2017 in review: from Nielsen BookScan

Jaclyn Swope is a Publisher Account Manager on the Book Research team at Nielsen BookScan, where she assists a variety of publishers with understanding and utilising both retail sales and consumer data, through training sessions, presentations and bespoke analysis of book industry trends.

Continue reading

Production Assistant

Corporate Communications Manager [JOB POSTING]

This role at The Quarto Group is a full time, 9-12 months fixed term contract to cover part of the Group Director of Corporate Marketing & Communications’ remit while she is on maternity leave. It reports to the Chief Executive Officer.

Continue reading

Literary Agent

Jonny Geller, best known literary agent in London, talks about 2018

Jonny Geller is Joint CEO of Curtis Brown and Managing Director of the books division. He tweets at @JonnyGeller. Here, Norah Myers chats with him about being named in 2017’s Bookseller 100 and his plans for 2018.

Continue reading

Only connect: The publisher’s role in helping ideas spread

Nigel Wilcockson, head of Random House Business Books, recognizes three categories of business books: ‘There is the management strategy book, which is what people think of straight away when they think of business books… you’re trying to get across ideas that may be relatively common currency but you’re finding a fresh way of putting them across.

Continue reading

Write Track

3 simple techniques to help busy people ace their 2018 writing resolutions

Some people equate high levels of productivity with high levels of graft. When it comes to writing, they think burning the midnight oil, doubling down – trying really hard to crack that book, blog or script is the only approach to take. We disagree. Our own research tells us that writing productivity is less about blood, sweat and tears and more about being smarter with the limited time you have – in short, it’s about having a system.

Continue reading

Quantum 2018

Don’t Delegate the Future: FutureBook event report

Friday’s FutureBook Conference, organised by The Bookseller, presented three conferences in one: alongside the main FutureBook programme, there were parallel streams on The Audiobook Revolution and EdTech for Publishers.

Continue reading

Infrastructure of publishing business

The reinvention of storytelling

Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little, those that embodied tribal memory, with strong, often repetitive structure and big heroes and villains. There wasn’t much by way of interior monologue or intertextuality.

Continue reading

How to get GDPR-ready

Whether or not you’re ready, GDPR (General Data Protection Regulation) is coming. With only 26 weeks left before implementation there is much more that can (and should be) done by publishers and authors, not least mapping what ‘personal’ data you have. This can mean anything from actual names to associated data that can identify an individual. In over simplistic terms think three things that you should be able to answer if an individual or ICO were to ask you:
  1. What personal data have you got on each individual?
  2. Why have you got it?
  3. What are you going to do with it?

Continue reading

How publishers can utilise artificial intelligence (AI)

Putting aside the constant scare of whether robots will soon take our jobs – coming even from creatives – AI is already here and more and more companies are using it. But what can AI do for publishers, and is there anything publishers can do for AI?

Continue reading

Alexa, Siri and Google Assistant: Where are VPAs leading the publishing industry?

My daily hour+ commute to and from work enables me to take in a variety of podcasts, a bit of SiriusXM Radio and, more recently, some quality time with Google Assistant. The latter simply means I press and hold the home button on my Galaxy phone and say, “good morning.” Google takes it from there, providing the local weather and news summaries from a variety of sources.

Continue reading

Enjoying reading when you’re a professional reader

I love reading, it’s my favourite activity and has led directly to working in publishing and bookselling.  Like everyone else, though, real life has a nasty habit of getting in the way of all the books I’d like to read. Like everyone else in publishing, my ‘need to read’ pile is huge and I don’t even get to pile up my ‘want to read’ books.

Continue reading

brand

What traditional publishers can learn from indie authors [PART 2]

This is a guest post from Ricardo Fayet. Ricardo is an avid reader and startup enthusiast who has been studying the publishing industry with interest for several years. He co-founded Reedsy, to help authors collaborate with publishing professionals. 

Continue reading

Why reading for pleasure is a serious business: Cressida Cowell on the vital importance of children’s literacy

I have spent fifteen years writing the How to Train Your Dragon books, and over those fifteen years I have lost count of the times people have asked me, ‘Have you ever thought of writing for adults?’ as if writing for children was some sort of second best activity, something you do before moving on to the higher level of writing for adults.

Continue reading

5 reasons to use social and mobile for scouting new talent

Sweek, a social platform for free reading and writing, and Ravensburger, a well-known German publisher, have successfully completed #SchreibMitRavensburger, a Young Adult writing contest. At an exclusive event at the Ravensburger headquarters, Samira Bosshard was revealed to be the winner of the contest and earned herself a publishing contract, after impressing both the Sweek reading community and the expert jury of Ravensburger.

Continue reading

Get the latest news and event info straight to your inbox

Account


+44 203 040 2298

6 Mitre Passage, Digital Greenwich - 10th Floor, Greenwich Peninsula, SE10 0ER

© 2019 BookMachine We love your books