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Category: Cover and internal design

Kristina Bullen

Content vs. Design: a tug of war?

Working in ELT, Content and Design should have a symbiotic relationship. The design supports the content and the content works effortlessly within the parameters of the design. So why does it sometimes feel like a battleground, with both sides vying for a prominent space on the hill?

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Rich Hardiman

Vector graphics: a no-nonsense guide

Rich Hardiman, founder of Comic Printing UK, tweets about everything from the best way to format a bleed to Taylor Swift’s latest album, providing useful information and much-needed laughs all in one place. This article is a distillation of a recent thread on vector graphics – we hope you enjoy it as much as we did.

The time has come to talk of vector graphics. Of resolution and .ai formats. Of bitmap art and tricks.

So your standard bit of artwork made in Photoshop or the like will be a bitmap (not the file format, words can mean two things). Whether it’s a tiff, or a psd, or a jpeg, or a PwroNG, it’s rasterised, meaning there are a certain number of pixels and each pixel has data assigned to it

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Design case study: illustrating The Dragon in the Library

It takes a village – or at least a team – to produce a book, and in this article, author Louie Stowell, Nosy Crow designer Elisabetta Barbazza and freelance illustrator Davide Ortu share insights into how an illustrated book comes to life.

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How to get the most out of commissioned images

Rosamund Saunders is a lifelong book designer. London-based, she began her publishing career with HarperCollins and moved on to work freelance, specialising in illustrated non-fiction books. She has designed food, crafts and lifestyle books for the co-editions market and art-directed photography for cookery, health and fitness titles. Find out more at https://rosamundsaunders.co.uk.

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the colour of a book

Judging a book by its colour: How colour psychology can help you build a successful brand

Karen Haller has over 20 years of experience studying and working with colour. Karen is regularly asked to comment on colour stories in local and national magazines, newspapers, radio and TV. She is a contributing author of the leading industry book Colour Design: Theories and Applications on Colour in Interiors. She is currently writing her first book. 

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Production Controller

Junior Designer [JOB POSTING]

Quintet Publishing, part of The Quarto Group, is looking for a Junior Designer to join our busy team based in Brighton.

The Quarto Group is the world’s leading independent publisher of illustrated books; our mission is to educate, entertain and enrich the lives of readers. Quintet creates non-fiction books across subject areas ranging from creative technology and activity, to travel and design. Our titles maintain the highest editorial, design and production standards, and we work with co-edition publishing partners worldwide.

We are looking to appoint a creative and proactive Junior Designer as part of our in-house team. The ideal candidate will be enthusiastic about illustrated publishing and possess excellent InDesign skills. Bursting with ideas, you’ll be keen to make your mark on our successful and diverse list.

Assisting the Art Director with the creation of 50 live books and 80 new presentations annually, a key part of the role is liaising with freelancers and working closely with the editorial team. This varied role could see you creating PDFs for a sales presentation in the morning, conceptualising a cover design by lunchtime and preparing print-ready files in the afternoon.

Requirements:
• Good organisation and time-management skills
• Strong interest in illustrated non-fiction publishing
• Meticulous attention to detail
• Excellent knowledge of InDesign, Acrobat and Photoshop is essential, Illustrator would be a benefit
• Creative and keen to learn

To apply for this position please send your CV and cover letter to: james.evans@quarto.com

(Deadline for applications: Friday 2nd February 2018)

The successful candidate must possess the right to work in the UK. Quarto Publishing plc. is committed to a policy of equal opportunity and treatment, ensuring an inclusive and diverse environment.

6 tips for better book design

I’m a book designer. When I introduce myself as such people often ask if I’m an illustrator. Some book designers are skilled illustrators, but, the focus in my work tends to be more concerned with type and layout.

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Judge a book by its cover … and its typesetting

Of course the cover is important – you don’t need me to tell you that, but I think the internal pages of a book are just as important. In this blog I’m going to advise about the internal design of books. There are plenty of designers, far better than me, who can advise on good cover design.

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How to find your design voice (and keep it)

There are many sources offering practical advice to graphic designers but there is more to good design than knowledge and technical skills. Masterful grid and finest type hierarchy can’t bring a book to life on their own. So where does that element of “magic” in design come from? Here are some my observations that I have made when designing, reading, collecting and making books.

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A guide on book title punctuation

For the trained eyes, there is nothing more annoying than looking at a book which is just one letter away from perfect. It is possible that you have made a capital mistake when not checking the rules of capitalization before publishing. It can be a tricky business, but nothing you cannot master by following a set of simple rules. In this article, we are writing about right capitalization and punctuation of titles (of your own books) on the cover and on the title page, with special regard to consistency.

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A whiter shade of paper

How do you print white? In some complex cases a white ink is used on top of a foil or acetate but on the vast majority of our print jobs to get white you simply don’t print any ink.

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The importance of covers in commercial fiction

Phoebe Morgan is an editor at HarperCollins specialising in commercial crime, thrillers and women’s fiction. She is also an author and her first book, The Doll House, will publish from HQ this September.

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‘If you can’t make it big, make it red’: Book design branding basics

With all romantic flare attached to writing, from the marketing department’s point of view a book is a product that should recoup the publisher’s investment. Where there’s a product, there’s a package. Where there’s a package, there is, naturally, branding.

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Publishing Services Manager

Tips & Tricks: Improving legibility of text on images

One of the fundamental things you can do either as a designer, or someone creating your own materials, is to understand how to get the best out of combining texts and images. When you overlay text onto a photo different areas of light and dark can reduce legibility. So we asked Amy, one of our Design Managers, to share her top 5 tips for improving legibility of text on images.

1) Position the text in an empty or less busy part of the photo (known as copy space)

2) Think about changing the text colour to make it more visible (known as reverse-out, white-out, knock-out)

3) Use a drop shadow

4) Apply an area of blur

5) Apply a ’scrim’

Scrims are lightweight, semi-opaque layers, used to protect overlaid text. The term ‘scrim’ was used in Google’s recent materials design environment. It’s derived from the textile and theatre industries, where a scrim is a translucent fabric used in stage lighting. Scrims are particularly common in the digital environment, where space for photos and text can be at a premium (such as on hand held devices), and where content needs to be delivered in the blink of an eye.This post was originally published on the emc design blog.

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