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Category: Design

Experienced designer

It’s a fact that posts which are illustrated have a much higher success and click-through rate than those that aren’t. If you want to create smart and legible social media graphics, just follow my 5 easy guidelines.

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It’s ironic that an event all about a good quality design brief started with me totally failing to pay attention to my own brief for the evening: after a long Tube journey, I rocked up at The Library, ready for BookMachine fun, only to discover everyone else had gone to The Driver at King’s Cross. So I arrived… a little late.

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How do you print white? In some complex cases a white ink is used on top of a foil or acetate but on the vast majority of our print jobs to get white you simply don’t print any ink.

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Taking stock

There is a lot of misunderstanding of what “stock photography” actually means and the phrase is often used to imply negative associations; in fact, whether we’re looking at digital or print design, we believe both custom images and stock photography have roles to play. 

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Stuart Bache design

Stuart Bache is Art Director of Books Covered, a design agency for publishers, independent authors and literary agents. Here he shares his top tips for authors briefing designers. 

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Phoebe Morgan is an editor at HarperCollins specialising in commercial crime, thrillers and women’s fiction. She is also an author and her first book, The Doll House, will publish from HQ this September.

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For the trained eyes, there is nothing more annoying than looking at a book which is just one letter away from perfect. It is possible that you have made a capital mistake when not checking the rules of capitalization before publishing. It can be a tricky business, but nothing you cannot master by following a set of simple rules. In this article, we are writing about right capitalization and punctuation of titles (of your own books) on the cover and on the title page, with special regard to consistency.

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This week EMC Design launched a White Paper: “Managing your design processes within publishing and how to save costs”, written by the company’s founder, Mike Cryer. The paper has been created to shed light on the design process and help publishing professionals better understand how to work with freelancers, the information they need and how to cut and manage costs effectively.

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Getting on the brand wagon

When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that it’s the first you think about and you know you needn’t look any further as the features, quality or customer service will justify any price difference, when you know that the name alone guarantees great value for money and no-frills functionality, these are examples of successful branding at work.

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Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives.

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