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Category: Design

6 tips for better book design

I’m a book designer. When I introduce myself as such people often ask if I’m an illustrator. Some book designers are skilled illustrators, but, the focus in my work tends to be more concerned with type and layout.

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Judge a book by its cover … and its typesetting

Of course the cover is important – you don’t need me to tell you that, but I think the internal pages of a book are just as important. In this blog I’m going to advise about the internal design of books. There are plenty of designers, far better than me, who can advise on good cover design.

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How to find your design voice (and keep it)

There are many sources offering practical advice to graphic designers but there is more to good design than knowledge and technical skills. Masterful grid and finest type hierarchy can’t bring a book to life on their own. So where does that element of “magic” in design come from? Here are some my observations that I have made when designing, reading, collecting and making books.

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Experienced designer

My top 5 tips on designing social media graphics

It’s a fact that posts which are illustrated have a much higher success and click-through rate than those that aren’t. If you want to create smart and legible social media graphics, just follow my 5 easy guidelines.

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A guide on book title punctuation

For the trained eyes, there is nothing more annoying than looking at a book which is just one letter away from perfect. It is possible that you have made a capital mistake when not checking the rules of capitalization before publishing. It can be a tricky business, but nothing you cannot master by following a set of simple rules. In this article, we are writing about right capitalization and punctuation of titles (of your own books) on the cover and on the title page, with special regard to consistency.

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Concept, Creation, Marketing – why we all need a good brief [EVENT NOTES]

It’s ironic that an event all about a good quality design brief started with me totally failing to pay attention to my own brief for the evening: after a long Tube journey, I rocked up at The Library, ready for BookMachine fun, only to discover everyone else had gone to The Driver at King’s Cross. So I arrived… a little late.

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Leading design agency shares their secrets to reducing costs in new White Paper

This week EMC Design launched a White Paper: “Managing your design processes within publishing and how to save costs”, written by the company’s founder, Mike Cryer. The paper has been created to shed light on the design process and help publishing professionals better understand how to work with freelancers, the information they need and how to cut and manage costs effectively.

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A whiter shade of paper

How do you print white? In some complex cases a white ink is used on top of a foil or acetate but on the vast majority of our print jobs to get white you simply don’t print any ink.

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Taking stock

There is a lot of misunderstanding of what “stock photography” actually means and the phrase is often used to imply negative associations; in fact, whether we’re looking at digital or print design, we believe both custom images and stock photography have roles to play. 

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Getting on the brand wagon

When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that it’s the first you think about and you know you needn’t look any further as the features, quality or customer service will justify any price difference, when you know that the name alone guarantees great value for money and no-frills functionality, these are examples of successful branding at work.

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