PUBLICITY FOR AUTHORS | METADATA | TRADITIONAL MARKETING | COMMUNITY BUILDING | DIGITAL MARKETING | EVENTS | BRANDING | SOCIAL MEDIA
Áine Ryan is a Marketing Executive at Jessica Kingsley Publishers, where she looks after their list of books on autism and neurodiversity. She has previously worked in theatre publishing and in talent management. BookMachine meets Jessica Kingsley Publishers on Thursday 30th May at Carmelite house and you can book your tickets here.
What springs to mind when you think about ‘innovation’? Do you imagine mind-blowing technical disruption, or headline-grabbing initiatives that no-one needs, or super-simple improvements that smooth your daily life – things that you could have designed if you’d had more time or money? I believe that everyone can be more innovative whatever their job, skills or budget. When I worked in publishing innovation, I loved sharing practical approaches for people to try, and when writing my first book I experimented with different tactics. Here are some easy-to-implement innovation principles to get you started.
BookMachine Works is the marketing agency arm of BookMachine. We are regularly asked by publishers how to get the best results from Amazon Advertising. Kaz Harrison, digital sales specialist, shares 5 tips for getting the best results.
Amazon Advertising Console, or AMS as it has affectionately become known thanks to its previous moniker Amazon Marketing Services, is a powerful tool in the digital marketing mix, especially given its high conversion rates. No surprise when it is targeting readers on a platform where they are most likely already browsing for books. Whilst Amazon may have been on the slow side to improve the user interface and reporting functions over the years, the competition on the platform has surged.
The largest UK Christian Publisher, SPCK, is recruiting a Senior Digital Marketing Executive to join their fast-paced, forward-thinking marketing team working across all the company’s imprints.
Based in their Central London office, the right candidate will have excellent digital communications skills and an awareness of UK church culture.
Amelia Fairney is General Communications Director at Penguin Random house UK. Last month her team won the Book Marketing Society award for Non-Fiction campaign for Michelle Obama’s memoir, Becoming. We wanted to find out a little bit more about the reasons for the success of this campaign.
I am Sophie Eminson, a marketing assistant at Springer Nature, and a book blogger at www.romanticsrebelsandreviews.wordpress.com, where I also share insights into the publishing industry and job hunting tips. I am also the Communications Officer for the Society of Young Publishers 2019 committee. I currently work on the biggest journal in the world, Scientific Reports, and am looking forward to sharing my experience of marketing in academic publishing with you.
Ella Chapman is the Head of Marketing Communications at Hachette Australia. Previously she worked in London at Quercus and Little, Brown. You can follow @EllaLChapman.
I moved to Sydney with my husband in March 2017 for the simple reason of trying something new. Before that I’d worked in UK publishing for six years, first at a business publisher and then in trade publishing.
Description:
Simon & Schuster UK is home to some of the most distinctive fiction, non-fiction and children’s books. We work intimately with our authors while providing a platform for huge international success.
SENIOR MARKETING MANAGER, MATERNITY COVER, FIXED TERM CONTRACT
Closing date: 13 February 2019
Company: Simon & Schuster UK
I have been working as a publicist for… well, let’s just say that it turned out to be a rather horrifying number of years when I added it up, but I recently gained a new insight into the author’s experience. I had edited a handful of poetry anthologies for which I handled the publicity myself, but in 2018 my latest – She is Fierce – was published by Macmillan’s Children’s Books. Thanks to their excellent publicity team, especially my publicist Amber Ivatt, it was a brilliant experience being on the other side of the campaign and underlined for me several points that were hugely valuable to me as an author. So, publicists, here are some things your authors would like you to know:
The popular event series is back, covering key industry topics – Production, Editorial, Tech, Marcomms, Audio and Design. This year there will be 6 Unplugged events, with 6 hosts, more than 18 confirmed speakers, 1 brand new venue and an awards ceremony.
Schofield & Sims is seeking an enthusiastic Editorial and Marketing Assistant to join their central London office, where you will be working on educational resources for both the school and trade markets.
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits on the BookMachine Editorial Board.
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits on the BookMachine Editorial Board.
The Knowledge Base is powered by our Editorial Board.
