PUBLICITY FOR AUTHORS | METADATA | TRADITIONAL MARKETING | COMMUNITY BUILDING | DIGITAL MARKETING | EVENTS | BRANDING | SOCIAL MEDIA
Claire Maxwell is a freelance publicist, former journalist and a member of BookMachine Works. She’s worked in the communications department of various publishing companies in the UK including Canongate Books and Icon Books, managing huge campaigns and securing national and regional publicity for a number of authors.
When the incredible text of Greta and the Giants landed on our desks, we knew that it wasn’t just an opportunity to publish a great book. It was an opportunity to look at how we publish books in general. Was there a way that we could do business (and still, let’s be honest, make money) but also be kinder to the environment?
Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked for a small independent publisher before forging a career as a health editor and writer. In this interview Karen explains how Orenda’s autumn marketing campaign Orentober began, and what its aims are.
Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search results (one study found just 30% clicked to page 2), it is no surprise that Amazon SEO is a hot topic. One not just limited to those in the market of bookselling either.
For a popular topic in the industry today, metadata is easily misunderstood. I believe that is because everyone has their own subtly different definition of what exactly “metadata” means – and for good reason. Metadata in action is very context dependent, and really can look and act differently depending on the application.
Melissa J. Davies describes the origin story of Pigeon Books, currently Southsea’s tiniest bookshop. It’s a pop-up shop at the moment, and hopes to have a permanent home soon.
Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6 years? The average Gen Z user now dedicates 3 hours a day to scrolling his or her newsfeed.* With over 3 billion people (42% of the global population) on social media, it is no surprise that advertising on these platforms is an extremely effective route to reach consumers for small to large brands alike.
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money. On 3rd July, BookMachine assembled a panel of amazing publicity and marketing experts to discuss their experience of working with smaller budgets and creating incredible and effective campaigns. Julia Garvey is an independent marketer working within publishing and EdTech, Mindy Gibbins-Klein is the co-founder of Panoma Press, Lauren Ace is the Brand Director for Little Tiger and Stripes Books, and Amy Winchester is Head of Publicity at Unbound.
Did you ever read a book that inspired a lifelong love of reading, propelled you into a new career or opened your eyes to a life-changing direction? Finally someone understands me. The written word is powerful and it’s for everyone. If you use your local library, it’s also free. Yet access to it and time to savour it feels trickier than ever.
Hachette UK were busy celebrating #LoveAudio Week last week, with colleagues and authors across the business joining in the industry-wide initiative. Jen, Laura and Ellie represented Hachette UK as part of the Love Audio Working Group with the Publisher’s Association, and are here to tell us their favourite things from this year.
Harry Graham is a Marketing Executive at Supadü, who are experts in web build, eCommerce, site search and data management for publishers.
Managing our metadata used to be so simple. Nowadays, metadata management for publishers has become a highly complex process. It is all about digital discoverability now – how we get found, how we stand out.
This is where metadata enrichment comes in. In this article, we discuss how improving and widening the quality of your metadata can lead to success in discoverability, Google rankings, data manageability and more…
BookMachine members have enjoyed a series of ‘BookMachine Unplugged’ events in 2018 and 2019, in which panels of experts give their views on key publishing areas such as tech, production, editorial and marketing, but last week we were treated to the first in a new series of events entitled ‘BookMachine Meets…’. The aim of these events is to showcase the skills and experience of one particular publisher, and on 30 May 2019 we gathered at Hachette HQ in London for the first in the series, to meet Jessica Kingsley Publishers and learn some of the secrets of their success.
This is an exciting opportunity for a senior children’s marketer to develop their leadership qualities and shape strategies to directly drive sales growth.
Áine Ryan is a Marketing Executive at Jessica Kingsley Publishers, where she looks after their list of books on autism and neurodiversity. She has previously worked in theatre publishing and in talent management. BookMachine meets Jessica Kingsley Publishers on Thursday 30th May at Carmelite house and you can book your tickets here.
What springs to mind when you think about ‘innovation’? Do you imagine mind-blowing technical disruption, or headline-grabbing initiatives that no-one needs, or super-simple improvements that smooth your daily life – things that you could have designed if you’d had more time or money? I believe that everyone can be more innovative whatever their job, skills or budget. When I worked in publishing innovation, I loved sharing practical approaches for people to try, and when writing my first book I experimented with different tactics. Here are some easy-to-implement innovation principles to get you started.
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