Hatching a brand-new bookshop: interview with Pigeon Books
Melissa J. Davies describes the origin story of Pigeon Books, currently Southsea’s tiniest bookshop. It’s a pop-up shop at the moment, and hopes to have a permanent home soon.
Category: Marketing and publicity
The Marketing & Publicity Channel
PUBLICITY FOR AUTHORS | METADATA | TRADITIONAL MARKETING | COMMUNITY BUILDING | DIGITAL MARKETING | EVENTS | BRANDING | SOCIAL MEDIA
Facebook Advertising: the small publisher’s secret weapon
Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6 years? The average Gen Z user now dedicates 3 hours a day to scrolling his or her newsfeed.* With over 3 billion people (42% of the global population) on social media, it is no surprise that advertising on these platforms is an extremely effective route to reach consumers for small to large brands alike.
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money. On 3rd July, BookMachine assembled a panel of amazing publicity and marketing experts to discuss their experience of working with smaller budgets and creating incredible and effective campaigns. Julia Garvey is an independent marketer working within publishing and EdTech, Mindy Gibbins-Klein is the co-founder of Panoma Press, Lauren Ace is the Brand Director for Little Tiger and Stripes Books, and Amy Winchester is Head of Publicity at Unbound.
Literacy matters: why we’re crowdfunding to bring more books to more people
Did you ever read a book that inspired a lifelong love of reading, propelled you into a new career or opened your eyes to a life-changing direction? Finally someone understands me. The written word is powerful and it’s for everyone. If you use your local library, it’s also free. Yet access to it and time to savour it feels trickier than ever.
Hachette UK Loves Audio: A glimpse of #LoveAudio week at Hachette UK
Hachette UK were busy celebrating #LoveAudio Week last week, with colleagues and authors across the business joining in the industry-wide initiative. Jen, Laura and Ellie represented Hachette UK as part of the Love Audio Working Group with the Publisher’s Association, and are here to tell us their favourite things from this year.
Why is metadata enrichment so important?
Harry Graham is a Marketing Executive at Supadü, who are experts in web build, eCommerce, site search and data management for publishers.
Managing our metadata used to be so simple. Nowadays, metadata management for publishers has become a highly complex process. It is all about digital discoverability now – how we get found, how we stand out.
This is where metadata enrichment comes in. In this article, we discuss how improving and widening the quality of your metadata can lead to success in discoverability, Google rankings, data manageability and more…
Event report: BookMachine Meets Jessica Kingsley Publishers
BookMachine members have enjoyed a series of ‘BookMachine Unplugged’ events in 2018 and 2019, in which panels of experts give their views on key publishing areas such as tech, production, editorial and marketing, but last week we were treated to the first in a new series of events entitled ‘BookMachine Meets…’. The aim of these events is to showcase the skills and experience of one particular publisher, and on 30 May 2019 we gathered at Hachette HQ in London for the first in the series, to meet Jessica Kingsley Publishers and learn some of the secrets of their success.
DEPUTY HEAD CHILDREN’S MARKETING [JOB POSTING]
This is an exciting opportunity for a senior children’s marketer to develop their leadership qualities and shape strategies to directly drive sales growth.
Getting to Know a Niche Market
Áine Ryan is a Marketing Executive at Jessica Kingsley Publishers, where she looks after their list of books on autism and neurodiversity. She has previously worked in theatre publishing and in talent management. BookMachine meets Jessica Kingsley Publishers on Thursday 30th May at Carmelite house and you can book your tickets here.
How to be more innovative
What springs to mind when you think about ‘innovation’? Do you imagine mind-blowing technical disruption, or headline-grabbing initiatives that no-one needs, or super-simple improvements that smooth your daily life – things that you could have designed if you’d had more time or money? I believe that everyone can be more innovative whatever their job, skills or budget. When I worked in publishing innovation, I loved sharing practical approaches for people to try, and when writing my first book I experimented with different tactics. Here are some easy-to-implement innovation principles to get you started.
Amazon Advertising: 5 tips to get the best results
BookMachine Works is the marketing agency arm of BookMachine. We are regularly asked by publishers how to get the best results from Amazon Advertising. Kaz Harrison, digital sales specialist, shares 5 tips for getting the best results.
Amazon Advertising Console, or AMS as it has affectionately become known thanks to its previous moniker Amazon Marketing Services, is a powerful tool in the digital marketing mix, especially given its high conversion rates. No surprise when it is targeting readers on a platform where they are most likely already browsing for books. Whilst Amazon may have been on the slow side to improve the user interface and reporting functions over the years, the competition on the platform has surged.
Announcing BookMachine meets…
Today BookMachine launches BookMachine meets…, a brand new event series designed to explore the strategies of some of the top publishing houses, in order to find out what makes them unique and successful.
Senior Digital Marketing Executive [JOB POSTING]
The largest UK Christian Publisher, SPCK, is recruiting a Senior Digital Marketing Executive to join their fast-paced, forward-thinking marketing team working across all the company’s imprints.
Based in their Central London office, the right candidate will have excellent digital communications skills and an awareness of UK church culture.
Winning Non-Fiction Marketing campaign – Becoming: an interview
Amelia Fairney is General Communications Director at Penguin Random house UK. Last month her team won the Book Marketing Society award for Non-Fiction campaign for Michelle Obama’s memoir, Becoming. We wanted to find out a little bit more about the reasons for the success of this campaign.
A day in the life: Marketing in Academic Publishing
I am Sophie Eminson, a marketing assistant at Springer Nature, and a book blogger at www.romanticsrebelsandreviews.wordpress.com, where I also share insights into the publishing industry and job hunting tips. I am also the Communications Officer for the Society of Young Publishers 2019 committee. I currently work on the biggest journal in the world, Scientific Reports, and am looking forward to sharing my experience of marketing in academic publishing with you.
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