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The Marketing & Publicity Channel

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Virtual Yoga Summit - video recording in progress

Online marketing case study: Singing Dragon’s Virtual Yoga Summit

Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga therapy, Chinese medicine and more. She is also co-chair of the PAW (Planet + People + Animal Welfare) working group at Hachette.

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Book, mug and reading glasses on a bed

What’s the point of a blog tour?

Claire Maxwell is a freelance publicist, former journalist and a member of BookMachine Works. She’s worked in the communications department of various publishing companies in the UK including Canongate Books and Icon Books, managing huge campaigns and securing national and regional publicity for a number of authors.

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Katie Cotton

The making of Greta and the Giants: going green in the children’s book industry

When the incredible text of Greta and the Giants landed on our desks, we knew that it wasn’t just an opportunity to publish a great book. It was an opportunity to look at how we publish books in general. Was there a way that we could do business (and still, let’s be honest, make money) but also be kinder to the environment?

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Karen Sullivan

Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again

Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked for a small independent publisher before forging a career as a health editor and writer. In this interview Karen explains how Orenda’s autumn marketing campaign Orentober began, and what its aims are.

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Melissa J. Davies

Hatching a brand-new bookshop: interview with Pigeon Books

Melissa J. Davies describes the origin story of Pigeon Books, currently Southsea’s tiniest bookshop. It’s a pop-up shop at the moment, and hopes to have a permanent home soon.

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Amazon Advertising

Facebook Advertising: the small publisher’s secret weapon

Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6 years? The average Gen Z user now dedicates 3 hours a day to scrolling his or her newsfeed.* With over 3 billion people (42% of the global population) on social media, it is no surprise that advertising on these platforms is an extremely effective route to reach consumers for small to large brands alike.

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Claire Ormsby-Potter

Event report: BookMachine Unplugged 2019 – Talking Marcomms

Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money. On 3rd July, BookMachine assembled a panel of amazing publicity and marketing experts to discuss their experience of working with smaller budgets and creating incredible and effective campaigns. Julia Garvey is an independent marketer working within publishing and EdTech, Mindy Gibbins-Klein is the co-founder of Panoma Press, Lauren Ace is the Brand Director for Little Tiger and Stripes Books, and Amy Winchester is Head of Publicity at Unbound.

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literacy live

Literacy matters: why we’re crowdfunding to bring more books to more people

Did you ever read a book that inspired a lifelong love of reading, propelled you into a new career or opened your eyes to a life-changing direction? Finally someone understands me. The written word is powerful and it’s for everyone. If you use your local library, it’s also free. Yet access to it and time to savour it feels trickier than ever.

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Love Audio logo

Hachette UK Loves Audio: A glimpse of #LoveAudio week at Hachette UK

Hachette UK were busy celebrating #LoveAudio Week last week, with colleagues and authors across the business joining in the industry-wide initiative. Jen, Laura and Ellie represented Hachette UK as part of the Love Audio Working Group with the Publisher’s Association, and are here to tell us their favourite things from this year. 

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Event report: BookMachine Meets Jessica Kingsley Publishers

BookMachine members have enjoyed a series of ‘BookMachine Unplugged’ events in 2018 and 2019, in which panels of experts give their views on key publishing areas such as tech, production, editorial and marketing, but last week we were treated to the first in a new series of events entitled ‘BookMachine Meets…’. The aim of these events is to showcase the skills and experience of one particular publisher, and on 30 May 2019 we gathered at Hachette HQ in London for the first in the series, to meet Jessica Kingsley Publishers and learn some of the secrets of their success.

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Getting to Know a Niche Market

Getting to Know a Niche Market

Áine Ryan is a Marketing Executive at Jessica Kingsley Publishers, where she looks after their list of books on autism and neurodiversity. She has previously worked in theatre publishing and in talent management. BookMachine meets Jessica Kingsley Publishers on Thursday 30th May at Carmelite house and you can book your tickets here.

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