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Category: Digital Marketing

Amazon Advertising

Facebook Advertising: the small publisher’s secret weapon

Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6 years? The average Gen Z user now dedicates 3 hours a day to scrolling his or her newsfeed.* With over 3 billion people (42% of the global population) on social media, it is no surprise that advertising on these platforms is an extremely effective route to reach consumers for small to large brands alike.

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Claire Ormsby-Potter

Event report: BookMachine Unplugged 2019 – Talking Marcomms

Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money. On 3rd July, BookMachine assembled a panel of amazing publicity and marketing experts to discuss their experience of working with smaller budgets and creating incredible and effective campaigns. Julia Garvey is an independent marketer working within publishing and EdTech, Mindy Gibbins-Klein is the co-founder of Panoma Press, Lauren Ace is the Brand Director for Little Tiger and Stripes Books, and Amy Winchester is Head of Publicity at Unbound.

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Senior Digital Marketing Executive

Senior Digital Marketing Executive [JOB POSTING]

The largest UK Christian Publisher, SPCK, is recruiting a Senior Digital Marketing Executive to join their fast-paced, forward-thinking marketing team working across all the company’s imprints.

Based in their Central London office, the right candidate will have excellent digital communications skills and an awareness of UK church culture.

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Books podcast

Making yourself heard: how to create a books podcast that really stands out

Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before then, he had never read a book cover-to-cover, his introduction to literature coming via a short story by D.H. Lawrence called ‘St Mawr’. Discovering literature was a revelation that came too late for his university path, so instead of switching course, he snuck into English literature lectures at The University of Manchester.

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Senior Digital Marketing Executive

Ecommerce Executive [JOB POSTING]

SPCK/IVP, winner of the IPG Specialist Consumer Publisher of the year for 2018 and 2017 and shortlisted for the recent Bookseller Independent Publisher of the Year is looking for a highly motivated and enthusiastic Ecommerce Executive to join our busy Publicity and Marketing Department and help us increase our audience share and consumer reach.

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Voice-First Future

Google’s “Talk To Books” Might Have Just Changed Everything

A version of this blog post first appeared on the Digital Book World site. Bradley Metrock produced the iBooks Author Conference from 2015 through 2017, before Score Publishing acquired Digital Book World, and has authored many articles on the state of the publishing industry and recent trends.

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Crowdfunded publishing

Crowdfunded publishing (and how we used it to find our place in the UK industry)

Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh. She tweets very sparingly at @laurennicko and spends her free time writing speculative fiction.

Ellen Desmond makes up the other half of Monstrous Regiment. In 2016 she was awarded the title of Ireland’s Best Student Editor and nominated for an SAAI Award for contribution to Irish student media and publishing. She’s always happy to connect on Twitter @ellen_desmond.

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Production Controller

Online Marketing and Social Media Executive [JOB POSTING]

Publisher: The Quarto Group
Job Location: London, UK

We are looking to appoint an Online Marketing and Social Media Executive in our Adult Title Marketing, UK team. Reporting to the Senior Marketing Manager, this role will work primarily with The Quarto Group Adult imprints and drive www.quartoknows.com social media growth. You will also be involved in select campaigns for The Quarto Group Children’s imprints and activity on their social media channels.

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How can you make your books stand out from the crowd?

Lindsay Powles has worked at Nielsen Book for 2 years as an Account Manager within their Discovery & Commerce team, predominately working with publishers who use the look inside marketing tool, Book2Look. Before Nielsen, she worked for 7 years for a technology company creating apps and tools for companies to interact with their delegates at corporate events and conferences.

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A publicist’s tips for nurturing contacts

Publicists and marketers are working in a digital and trad media world where contacts are easy to find but perhaps harder to reach. Nurturing and maintaining relationships in this environment is as important as ever but some challenges are presented. How do you keep up with simultaneous communication through email, Twitter, Messenger, Instagram, Facebook and other digital platforms without feeling overwhelmed? How do you ensure that your communication is meaningful, that you present yourself as a valuable contact rather than white noise or even unwanted spam?

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