Ahead of BookMachine Unplugged 2018: Talking Marcomms [SOLD OUT], Norah Myers interviewed Claire Morrison about her marketing career and staying ahead of the curve. Claire oversees the marketing strategy for licensing, children’s and travel books as well as being instrumental in implementing DK’s metadata and video strategies. During her 14 years in book publishing she has worked at Vintage, Headline, Pan Macmillan and Quercus and won numerous awards. She’s currently a mentor for Creative Access. Follow Claire on Twitter: @novelmarketing
SPCK/IVP, winner of the IPG Specialist Consumer Publisher of the year for 2018 and 2017 and shortlisted for the recent Bookseller Independent Publisher of the Year is looking for a highly motivated and enthusiastic Ecommerce Executive to join our busy Publicity and Marketing Department and help us increase our audience share and consumer reach.
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined Faber & Faber as Marketing Director in 2012, building a list-focussed consumer-facing marketing team along side an award-winning website and Members programme. Since leaving Faber in 2017, Matt has been consulting for publishers and creative agencies on a broad range of topics – from digital development, to list & campaign planning, to marketing and publishing strategy. In March 2018, Matt became UK MD of Chelsea Green Publishing, leading US publisher on the politics and practise of sustainable living.
Publisher: The Quarto Group
Job Location: London, UK
We are looking to appoint an Online Marketing and Social Media Executive in our Adult Title Marketing, UK team. Reporting to the Senior Marketing Manager, this role will work primarily with The Quarto Group Adult imprints and drive www.quartoknows.com social media growth. You will also be involved in select campaigns for The Quarto Group Children’s imprints and activity on their social media channels.
Publicists and marketers are working in a digital and trad media world where contacts are easy to find but perhaps harder to reach. Nurturing and maintaining relationships in this environment is as important as ever but some challenges are presented. How do you keep up with simultaneous communication through email, Twitter, Messenger, Instagram, Facebook and other digital platforms without feeling overwhelmed? How do you ensure that your communication is meaningful, that you present yourself as a valuable contact rather than white noise or even unwanted spam?
Putting aside the constant scare of whether robots will soon take our jobs – coming even from creatives – AI is already here and more and more companies are using it. But what can AI do for publishers, and is there anything publishers can do for AI?
How we measure a ‘result’ can be perplexing. With use of tools such as Google Analytics, there are seemingly endless ways to evaluate the performance of our digital content. Fortunately, there are some universal steps you can take to increase the performance of your content, regardless of the measure you are using. Here is a quick rundown of some of the things you should bear in mind.
Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before then, he had never read a book cover-to-cover, his introduction to literature coming via a short story by D.H. Lawrence called ‘St Mawr’. Discovering literature was a revelation that came too late for his university path, so instead of switching course, he snuck into English literature lectures at The University of Manchester.
A version of this blog post first appeared on the Digital Book World site. Bradley Metrock produced the iBooks Author Conference from 2015 through 2017, before Score Publishing acquired Digital Book World, and has authored many articles on the state of the publishing industry and recent trends.
Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh. She tweets very sparingly at @laurennicko and spends her free time writing speculative fiction.
Ellen Desmond makes up the other half of Monstrous Regiment. In 2016 she was awarded the title of Ireland’s Best Student Editor and nominated for an SAAI Award for contribution to Irish student media and publishing. She’s always happy to connect on Twitter @ellen_desmond.
Lindsay Powles has worked at Nielsen Book for 2 years as an Account Manager within their Discovery & Commerce team, predominately working with publishers who use the look inside marketing tool, Book2Look. Before Nielsen, she worked for 7 years for a technology company creating apps and tools for companies to interact with their delegates at corporate events and conferences.
Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little, those that embodied tribal memory, with strong, often repetitive structure and big heroes and villains. There wasn’t much by way of interior monologue or intertextuality.