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Category: Digital Marketing

Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction Marketing at Pan Macmillan, and has also worked at Penguin, Quarto and a number of award-winning marketing and PR agencies on clients as diverse as Banksy, Christian Aid and the Central Office of Information. Norah Myers interviews her here. 

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Norah Myers is a freelance publishing consultant for BookMachine. She is currently writing a business book for a marketing company, practising Pilates, and eating too much flourless chocolate cake (and it shows). Her Twitter and Instagram handles are the same: @bookish_norah.

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Digital reading platform The Pigeonhole have launched a competition with Pan Macmillan, giving 500 winners early access to a serialized exclusive of Ken Follett’s latest blockbusting novel, A Column of Fire (see below for more info). Ahead of this, The Pigeonhole’s Laurence Kilpatrick shares his top tips for pre-launch publicity.

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William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and Fostering lists.  He takes a particular interest in digital marketing and finding new ways to make campaigns more innovative. Here, he discusses the use of paid social media advertising.

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Flat Design

BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns. Here Suzanne Kavanagh, who is part of the team, shares her tips on how you can apply UX techniques and persona development across your business.

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One of the most important components of building buzz behind your newest, shiniest book is getting book reviewers on board. However, building up a reliable stable of book reviewers is a long-term process. It’s a relationship, and treating working with book reviewers as a purely transactional affair won’t do you any favours – you don’t just put books in the slot and hope a review pops out like magic.

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Jodie Mullish is Communications Director for Bluebird, part of Pan Macmillan. Previously, she was Head of Fiction Marketing at Pan Macmillan, and has held Publicity and Marketing roles at Quarto, Penguin and a number of award-winning agencies. Jodie has also occasionally worked as a freelance journalist and copywriter. Here, Norah Myers interviews her about what makes a successful communications team.

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What is Blog Optimization?

According to Hubspot:

When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

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Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn McGuigan with her top tips for working with book bloggers in the long term. 

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Jon Watt of indie publisher Type & Tell hails the return of the novella and the part authors have played in it. 

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Sarah Plows manages the marketing and publicity team at Jessica Kingsley Publishers, having previously held positions in the marketing departments of Palgrave Macmillan and Robert Hale. She features on The Bookseller’s 2017 list of Rising Stars in the publishing industry. Here Norah Myers interviews her about her role and recent award. 

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Georgina Moore is Communications Director at Headline and Tinder Press, and runs the Press Office. Her recent campaigns include Bryony Gordon’s Mad Girl and Sarah Schmidt’s See What I Have Done and she is currently working on Maggie O’Farrell’s memoir I Am, I Am, I Am. Sam Perkins interviews her here. 

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