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publishing innovation

How to be more innovative

What springs to mind when you think about ‘innovation’? Do you imagine mind-blowing technical disruption, or headline-grabbing initiatives that no-one needs, or super-simple improvements that smooth your daily life – things that you could have designed if you’d had more time or money? I believe that everyone can be more innovative whatever their job, skills or budget. When I worked in publishing innovation, I loved sharing practical approaches for people to try, and when writing my first book I experimented with different tactics. Here are some easy-to-implement innovation principles to get you started.

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Announcing BookMachine meets…

Today BookMachine launches BookMachine meets…, a brand new event series designed to explore the strategies of some of the top publishing houses, in order to find out what makes them unique and successful.

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Senior Digital Marketing Executive

Senior Digital Marketing Executive [JOB POSTING]

The largest UK Christian Publisher, SPCK, is recruiting a Senior Digital Marketing Executive to join their fast-paced, forward-thinking marketing team working across all the company’s imprints.

Based in their Central London office, the right candidate will have excellent digital communications skills and an awareness of UK church culture.

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Winning Non-Fiction Marketing campaign – Becoming: an interview

Amelia Fairney is General Communications Director at Penguin Random house UK. Last month her team won the Book Marketing Society award for Non-Fiction campaign for Michelle Obama’s memoir, Becoming. We wanted to find out a little bit more about the reasons for the success of this campaign.

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A day in the life: Marketing in Academic Publishing

I am Sophie Eminson, a marketing assistant at Springer Nature, and a book blogger at www.romanticsrebelsandreviews.wordpress.com, where I also share insights into the publishing industry and job hunting tips. I am also the Communications Officer for the Society of Young Publishers 2019 committee. I currently work on the biggest journal in the world, Scientific Reports, and am looking forward to sharing my experience of marketing in academic publishing with you.

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Publishing Australia

How the UK publishing industry compares to the Australian industry

Ella Chapman is the Head of Marketing Communications at Hachette Australia. Previously she worked in London at Quercus and Little, Brown. You can follow @EllaLChapman.

I moved to Sydney with my husband in March 2017 for the simple reason of trying something new. Before that I’d worked in UK publishing for six years, first at a business publisher and then in trade publishing.

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Publicity

Publicists: A few things your authors would like you to know

I have been working as a publicist for… well, let’s just say that it turned out to be a rather horrifying number of years when I added it up, but I recently gained a new insight into the author’s experience. I had edited a handful of poetry anthologies for which I handled the publicity myself, but in 2018 my latest – She is Fierce – was published by Macmillan’s Children’s Books. Thanks to their excellent publicity team, especially my publicist Amber Ivatt, it was a brilliant experience being on the other side of the campaign and underlined for me several points that were hugely valuable to me as an author. So, publicists, here are some things your authors would like you to know:

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BookMachine launches brand spanking new event series: BookMachine Unplugged 2019

The popular event series is back, covering key industry topics – Production, Editorial, Tech, Marcomms, Audio and Design. This year there will be 6 Unplugged events, with 6 hosts, more than 18 confirmed speakers, 1 brand new venue and an awards ceremony.

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Editorial and Marketing Assistant [JOB POSTING]

Schofield & Sims is seeking an enthusiastic Editorial and Marketing Assistant to join their central London office, where you will be working on educational resources for both the school and trade markets.

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