There’s has been a huge amount of hype around mobile apps since the New York Times declared a Gold Rush two years ago. Clients are being quoted absurdly high prices for apps. Businesses are developing them purely on the basis that ‘we need an app’ without thinking of how to promote them.
The reality is that they are important. They’re not expensive. They do require a little thought though. Here are two of the best companies active in this sector at the moment.