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Category: Publicity for authors

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State of Media & Publishing
Francesca Zunino Harper is a linguist, translator, and publishing professional. She worked in the British and international academia researching on comparative literatures,  translation, and women’s and environmental humanities for several years. She now works in the Humanities and Social Sciences area of publishing. You can follow her @ZuninoFrancesca.

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Crowdfunded publishing

Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh. She tweets very sparingly at @laurennicko and spends her free time writing speculative fiction.

Ellen Desmond makes up the other half of Monstrous Regiment. In 2016 she was awarded the title of Ireland’s Best Student Editor and nominated for an SAAI Award for contribution to Irish student media and publishing. She’s always happy to connect on Twitter @ellen_desmond.

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Credit: Clare Park

Bridget Lawless is a screenwriter, novelist and educator. She has written a number of educational books about social issues, including drugs and violence. Currently she’s re-evaluating her own fictional writing and first novel in the light of launching the Staunch Book Prize, which is proving an interesting creative challenge.

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IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m gonna tell them all about my book by repeatedly sharing my link with them! They’re all gonna buy my book and I’ll be rich!

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Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to help you get started.

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What is Blog Optimization?

According to Hubspot:

When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

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Podcasts are becoming more and more popular, and it’s time we all started paying attention to them, as publishers and authors. In this first interview in a series called Talking Podcasts, Abbie Headon interviews Amy Baker and Rosy Edwards about The Riff Raff podcast, which focuses on debut authors.

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Launch tips

Alison Jones (@bookstothesky) is a publishing partner for businesses and organizations writing world-changing books. She also provides executive coaching, consultancy and training services to publishers. www.alisonjones.com

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Publicity campaign case study

Claire Maxwell is a freelance publicist, former journalist and a member of BookMachine Works. She’s worked in the communications department of various publishing companies in the UK including Canongate Books and Icon Books, managing huge campaigns and securing national and regional publicity for a number of authors.

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Do we need so many literary prizes? And how do they work? Well, on Wednesday 14th March we’re talking all things literary prizes with The TLS. You can book a ticket here. To whet your whistle ahead of the event, the brilliant Michael Caines from The TLS has answered some burning questions on the literary prize subject.

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In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all social media channels. If you missed our chat, I encourage you to review our Storify summary here.

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How do you get started on Snapchat?

Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you get started on the basics.

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“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat.

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