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Publicity

Publicists: A few things your authors would like you to know

I have been working as a publicist for… well, let’s just say that it turned out to be a rather horrifying number of years when I added it up, but I recently gained a new insight into the author’s experience. I had edited a handful of poetry anthologies for which I handled the publicity myself, but in 2018 my latest – She is Fierce – was published by Macmillan’s Children’s Books. Thanks to their excellent publicity team, especially my publicist Amber Ivatt, it was a brilliant experience being on the other side of the campaign and underlined for me several points that were hugely valuable to me as an author. So, publicists, here are some things your authors would like you to know:

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Freelance Book Publicist

Interview with Claire Maxwell, Freelance Book Publicist

Claire Maxwell is an experienced publicist and former journalist. Having worked at some of the UK’s leading publishing houses including Canongate Books, Claire has implemented PR campaigns that have seen titles rocket up the bestsellers charts. She was the publicist behind the campaign for the Sunday Times Bestselling How to Stop Time by Matt Haig, and has worked on a huge variety of books and projects. She co-programmed BookMachine Unplugged 2018: Talking Marcomms, which takes place this Wednesday evening [SOLD OUT] and sits on the BookMachine Editorial Board.

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Infrastructure of publishing business

Launch tips: How’s an author to stand out in a big crowd?

Alison Jones (@bookstothesky) is a publishing partner for businesses and organizations writing world-changing books. She also provides executive coaching, consultancy and training services to publishers. www.alisonjones.com

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Tech in Publishing

Ready/ing to judge: The first 2018 BookMachine event with the TLS

Francesca Zunino Harper is a linguist, translator, and publishing professional. She worked in the British and international academia researching on comparative literatures,  translation, and women’s and environmental humanities for several years. She now works in the Humanities and Social Sciences area of publishing. You can follow her @ZuninoFrancesca.

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Freelance Book Publicist

Publicity campaign case study – How to Stop Time by Matt Haig

Claire Maxwell is a freelance publicist, former journalist and a member of BookMachine Works. She’s worked in the communications department of various publishing companies in the UK including Canongate Books and Icon Books, managing huge campaigns and securing national and regional publicity for a number of authors.

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Crowdfunded publishing

Crowdfunded publishing (and how we used it to find our place in the UK industry)

Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh. She tweets very sparingly at @laurennicko and spends her free time writing speculative fiction.

Ellen Desmond makes up the other half of Monstrous Regiment. In 2016 she was awarded the title of Ireland’s Best Student Editor and nominated for an SAAI Award for contribution to Irish student media and publishing. She’s always happy to connect on Twitter @ellen_desmond.

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Burning questions on literary prizes [INTERVIEW]

Do we need so many literary prizes? And how do they work? Well, on Wednesday 14th March we’re talking all things literary prizes with The TLS. You can book a ticket here. To whet your whistle ahead of the event, the brilliant Michael Caines from The TLS has answered some burning questions on the literary prize subject.

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Credit: Clare Park

Murder or Womanslaughter: Are publishers unintentionally killing creativity in thrillers?

Bridget Lawless is a screenwriter, novelist and educator. She has written a number of educational books about social issues, including drugs and violence. Currently she’s re-evaluating her own fictional writing and first novel in the light of launching the Staunch Book Prize, which is proving an interesting creative challenge.

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This Twitter Guide Will Make You See What You’re Doing SO Wrong And How To Make It Right [FOR AUTHORS]

IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m gonna tell them all about my book by repeatedly sharing my link with them! They’re all gonna buy my book and I’ll be rich!

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How to start using hashtags effectively right now

In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all social media channels. If you missed our chat, I encourage you to review our Storify summary here.

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How to use Pinterest for branding and marketing [FOR AUTHORS]

Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to help you get started.

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How to use Snapchat for book marketing and author branding

How do you get started on Snapchat?

Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you get started on the basics.

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