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How to best optimize your blog posts for SEO

 

What is Blog Optimization?

According to Hubspot:
When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

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Talking Podcasts: 6 questions for The Riff Raff

Podcasts are becoming more and more popular, and it’s time we all started paying attention to them, as publishers and authors. In this first interview in a series called Talking Podcasts, Abbie Headon interviews Amy Baker and Rosy Edwards about The Riff Raff podcast, which focuses on debut authors.

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8 essential steps to successful self-publishing  

A former journalist and author, Jon Watt is now Country Manager of Type & Tell, an innovative new self-publishing services provider offering free book layout and 100% author royalties. Here he shares his top tips for succeeding in the competitive world of self-publishing.

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6 essential online tools for self-published authors

In this blog post, Chris Singleton – director of digital marketing company Style Factory – highlights six tools that can help self-published authors handle the business side of being a writer.

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Instagram Brand Building for Writers

Carly Watters is a VP and Senior Literary Agent at P.S. Literary. Here she shares her top tips on Instagram brand-building for us to share with authors. Instagram is the last major social media frontier for many writers. It’s not new by any means; in fact, readers have been posting pictures of authors’ books since the platform’s inception. But where are those authors and why aren’t they engaging with all of those posts? Why haven’t writers joined Instagram as quickly as readers?

Why should writers join Instagram?

Many writers are reluctant to join Instagram for many reasons: 1) it takes time away from writing 2) it’s another platform to learn (when they were just getting the hang of Twitter!) 3) it’s against many writers’ natural instincts i.e. writers think they aren’t great at taking lovely Instagram-worthy pictures because they’re writers! I’m here to argue that writers, you CAN be good at Instagram if you think of it like the storytelling platform it is. That’s right, successful Instagram users create a narrative that brings followers into their lives. That’s the key to those people that everyone wants to follow. You’re following their daily journey because they control the narrative they’re telling and reveal it in a compelling way (much like a novel, hint hint!). For example, you can choose the parts of your life that you bring your followers into. Many successful users focus on certain elements: bringing a pet home, cooking and recipes, home renovations, a fitness journey, travel, and other hobbies. Also, by combining the daily posts with complementary “Stories” (i.e. The Snapchat of Instagram, which are the circle icons at the top of your app), you can make yourself a destination that people want to visit regularly.

Published writers have an additional digital marketing responsibility: finding brand ambassadors

You need to engage with your readers. Sometimes they’ll tag you and sometimes they won’t, but search your hashtags (your name, your book’s name, your publisher’s feed etc.) and comment on readers’ posts, follow them, re-post their lovely pictures (which saves you from having to take your own), and make sure they want to pre-order your next. Early fans can become passionate brand ambassadors. They’re out there reading your work so make sure you welcome them into your fold and authentically appreciate the work they’re doing to spread the word of mouth on social media. (One thing to avoid: talking too much about a work in progress. Unless you’re a multi-published author with a big fan base that’s craving a sneak peek it’s going to be lost on people. Focus on those tried and true Instagram hobby topics instead.)

What Hashtags Should You Use? Try some of these:

  • #WritersofInstagram
  • #Bookstagram
  • #Booklover
  • #Bookworm
  • #BooksandBeans (for books and coffee)
  • #PupsandBooks (for books and dogs)
  • #Booknerd
  • #VSCObooks
  • #Instareads
  • #IgReads
  • And don’t forget the hashtags of writers you’re reading, publishers, book titles and locations you’re reading in.
Follow Carly on Instagram at @carlywatters.

5 tips for getting yourself PR-ready

Congratulations, you’re writing a book. You’re probably thinking, ‘I just need to get this finished and then I’ll begin to think about how to promote it.’ My advice would be, start thinking now. It’s never too early! Here are my top 5 tips to get your book and yourself PR-ready:

1) Book your publicist early

If you’re planning on hiring a professional publicist, bear in mind that they’re likely to want to start thinking about the campaign about 4 months ahead of publication. Good PRs get booked up, so start your research early.

2) Have a clear idea of ‘what’ your book is, and who your target audience is

When the project is close to your heart it can be hard to stand back, be objective, and accept that your book won’t be for everyone and to really pin down who it is you’re trying to reach. Your publicist will read your book, of course, but your help here is invaluable too. I can’t stress how crucial it is to nail your audience – in order to create a targeted campaign (meaning one that results in book sales) your publicist needs to identify the media consumed by the audience you most want to reach. Are they the well-heeled, middle classes in the Home Counties who might enjoy their subscription to the Times or Telegraph; are they ‘heat seekers’ looking for their next beach reads; are they urban types who want to be ahead of any new trend?

3) What is the USP – what is it that makes the book, or your personal story, original?

Is it a non-fiction book that contains brand new research?  What are the most salient, newsworthy points? Are you uniquely qualified as an author on this particular subject? For example, bestselling crime writer Kathy Reichs is also a forensic anthropologist, so you always know that the science in her books is going to be spot on. That is her USP.

4) It’s all about the angles…

A publicist will be trying every avenue to get you publicity, so give them as much info as possible.
  • Be honest with yourself, and know what you’re happy to talk about.
  • Do you have an interesting career, or hobbies?
  • Do you live in a particularly stunning house that would lend itself well to photoshoots?
  • Are you well connected? For example, maybe you have a famous brother, and your publicist could pitch you to ‘Relative Values’ in the Sunday Times.
  • Do you have local connections – always handy for regional media.
  • Are you a police officer who could write about all the things that police procedural novels normally get wrong? Are you a Doctor who sees countless mistakes in medical dramas? Your publicist will be able to place a piece on this that will in turn link to your book.

5) Utilise social media platforms and begin to build relationships

Twitter can be a godsend for authors, enabling them to engage with like-minded souls who might be interested in hearing about their book. Don’t be all ‘plug plug plug’ – let your PR do that for you – instead, find people talking about books that you like and join in. Lots of book bloggers are very active on twitter and engaging with them early can be hugely beneficial when the time comes for your book to be pitched. Everyone remembers the person they had a lovely back and forth with about a shared interest. Your publicist is there to do everything they can to get your book to the widest audience possible. Have an open discussion at the outset about your hopes for the campaign, and find out what their plans and their vision is, so that everyone is working to the same goal.  Good luck. Emma Finnigan has been promoting books for almost 20 years, at both the Orion Publishing Group, Penguin Random House and most recently as Director of Emma Finnigan PR Follow her on twitter at @EmmaFinnigan.

The relationship between author and publicist

Carys Bray is the author of a collection of short stories, Sweet Home, and two novels, A Song for Issy Bradley, which was shortlisted for the Costa Book Awards, and The Museum of You. Here, she shares her experience about an author’s relationship with a publicist. When my first book was published I was my own publicist. I managed to arrange a few appearances in bookshops, but if anyone approached me (I couldn’t bring myself to approach them) I found myself saying things like: ‘You can buy one of my books if you like, but you don’t have to – in fact, have you ever read any books by Carol Shields or Anne Tyler or Liz Jensen? They’re brilliant, you should definitely buy their books…’ I was a terrible publicist. When, having written my second book (my first novel), I was assigned to work with a publicist, I wasn’t sure what to expect. I didn’t know that publicists work on several books at once and face both time and budgetary constraints – I’d never really given it any thought. I quickly realised that although some of the trickier jobs (such as sending out review copies, speaking to bookshops and festivals, working with book bloggers, arranging interviews and so on) may no longer be exclusively mine, I needed to remain engaged and think about the best way to showcase my work. Advice from other, more experienced writers was, and is, helpful. Here are a couple of thoughts from some experienced writers: ‘Publicists are expected to perform magic for every author, every time, and from what I’ve seen they go into it with absolute dedication and determination, but it doesn’t always pay off for reasons that aren’t always within their control.’ ‘Writers need to make a leap of understanding – our books are only the single most important thing in our own universes. A book is not a story. Writers need to offer a publicist something – apart from their book – to work with.’ Every book is different and, as another writer friend advised, ‘A standard approach does neither the book nor the writer justice.’ I’ve tried to offer my publicists things to work with (at such times I realise how boring I am and vow to get some interesting hobbies!). It can be tricky to decide which parts of your life you’re willing to share and which are entirely yours and should remain separate from your books and writing life. A good publicist can help you to strike a balance. There have been times when things haven’t gone quite right. I’ve spoken to rooms of mostly empty chairs and once to a room containing one person – it was actually quite fun in the end! I’ve carried bags of books to events and lugged every single one home with me. I’ve twice been interviewed by journalists who subsequently removed all the questions and chopped up my words to create a decontextualized first person narrative which sounded absolutely nothing like me. But I have had many enjoyable experiences, too. When The Museum of You was published I spent a day riding around the northwest in an old-fashioned bus. When A Song for Issy Bradley was published a writer at the Guardian conducted a thoughtful interview addressing my feelings about Mormonism. I have given talks in libraries, interviewed writers at literary festivals, been an after dinner speaker and interacted with many generous book bloggers. Publicists have helped me to practice interview questions, smiled at me through the glass while I’ve done live radio interviews, helped me find my way around unfamiliar cities, and even offered consolation following a horrible gaff on social media. I’ve enjoyed working with my publicists and hopefully, between us, we’ve managed to find ways to introduce my books to people who will really enjoy them.

8 steps to writing a book that sells

Writing a book can be a great way to market yourself and even make money. But actually finishing the steps to writing a book and achieving the results you want is much harder in practice. In this article I’ll share the eight steps to writing a book that sells: from determining your goals to writing to marketing.

1) Determine your goals

As I mentioned, writing a book can help you achieve one or more potential goals. These goals include:
  • Building your brand
  • Generating leads for your business (consulting, speaking, video courses, etc.)
  • Making money
The steps you take to writing your book, and your strategies for doing so, must be influenced by your goals. Some topics are extremely competitive on Amazon. If your goal is to make money, it might not be possible if you’re writing about one of those topics. If your goal is to make money, the topic you select is far more important than if your goal is to build your brand in your industry. However if your goal is to build your brand in your industry, the topic is mostly accounted for and the competition of your topic is less important.

2) Know who your audience is

Determining your audience is more of a thought experiment than a tangible deliverable. But it’s an important thought experiment that will impact the next steps to writing your book. Without knowing who your audience is, how can you know what or how to write? Without knowing who your audience is, how can you know how to position and market your book? To complete the step of determining who your audience is, create a customer avatar or “persona.” This is a practice common in business, marketing and product management. Basically, it’s a fictitious representation of your target customer or reader. If you’re writing about self-publishing on Amazon, your target audiences might include:
  • Consultants and speakers looking to build their brands and generate leads
  • Internet marketers who want to make money online
Go beyond the bullet points above. Write out, in as much detail as possible, the demographics of your target audience, what their goals are, what challenges they have, what’s valuable to them, and what questions they have as it pertains to the topic of your book. As questions come up while you are writing, producing and marketing your book – as they inevitably will – think back to your personas. What would they want from your book?

3) Pick a topic

Picking book topic is about as important as picking a business idea. It requires finding a balance between supply and demand – finding a topic that your audience wants to read about but that there’s not too much competition for. It’s ok if there’s competition if there’s enough demand. In fact, having some competition is indication that there is demand. Lack of demand is a big reason why businesses, and books, fail. The topic must also be tied to your goals. If your goal is to market your marketing consulting business, you wouldn’t write a book about monkeys. So, to pick a topic for your book, think about what challenges and questions your target audience has. What are they actively searching for on Google? What are they already buying on Amazon? Browse Amazon. Look at the rankings of other books on your topic. Look at the appropriate category for your book. How well are the bestsellers in those categories doing? If your goal is to make money, find gaps on Amazon. If your idea doesn’t meet an unmet need, it will be harder to make consistent income from it. But if you find a topic that’s valuable to your target audience and balances supply and demand on Amazon, you’re in a great place.

4) Write your book

Some people like to set goals and form habits. If that works for you, eat your heart out. Maybe your goal will be to write 10,000 words by December 1st. Maybe your habit will be to wake up at 6am and write 1,000 words every morning. I, however, prefer to build systems. To do this, I started by determining my “ends goals.” My ends goals are to be healthy (mentally and physically) and helpful – and writing helps me achieve both of those. I remind myself of those ends goals all the time. Doing so keeps me motivated and energized. Then, I determined, through various experiments, when and how I do my best writing. It’s in the morning. So, I focus on creating a system that enables me to write in the morning and executing on the “inputs” that can enable it to happen. The inputs include getting high quality sleep, eating healthy, exercising, not overcommitting myself personally or professionally, and being around people I love. In terms of the actual content of your book, be sure to provide value to your target audience, in the form of education and/or entertainment. The more readers like your book, the more good reviews you will get on Amazon. The more good reviews you get on Amazon, the more books you will sell.

5) Edit and proofread

Your opinion of your book does not matter. The only opinion that matters is your reader’s. After writing, re-writing and editing your book over and over again, you will inevitably miss some obvious shortcomings and typos. Get your book edited for:
  • Quality of content
  • Style and wording
  • Spelling and grammar
Get feedback from your target audience on the content. How helpful was it? What questions do they still have about the topic? Hire an editor/proofreader for style, wording, spelling and grammar. Readers will take any excuse they can get to leave a bad review for your book. Make sure your book is crystal clean. By getting your book edited for all of the above, you’re more likely to get good reviews.

6) Produce your book

You could have the best written book with the most valuable content – and even do the best marketing in the word – but if people who landed on your book page aren’t compelled to buy it will all be a waste. When a potential reader lands on your book page on Amazon, there are a few factors they have to look at in order to make their decision on whether or not to buy your book. These are:
  • Title
  • Description
  • Cover design
  • Reviews
Write a title that piques interest, describes what the book is actually about, and displays the value the reader will gain from reading it. Bonus points if it contains keywords that help you rank in Amazon’s search results. You can read my best advice on writing a book title here. If you’re stuck, use PickFu to split test. Your book description should not be a list of the topics covered in your book or a brief summary. It’s purpose is to sell! Read my best advice for writing a book description here. Design a cover that grabs attention and looks professional. Look at the covers of books in your niche that are performing well. Use a similar style…but make it much better! Ask friends and colleagues if they know a designer who’s designed book covers before. Look at their work before hiring them. Give the designer detailed instructions on what you want, what other covers you like, and give them feedback on their first draft. I’ll talk about getting reviews in the book marketing section at the end of this article.

7) Self-publish your book

Authors are not limited to writing ebooks or waiting for a big publisher to choose their book. The amazing self-publishing platforms of today give authors access to the following formats: I’ve created comprehensive and step-by-step guides to self-publishing your book on these platforms so I’ve linked to them above. I won’t cover that all again here. But if after reading the above guides, you still have questions, leave a comment below and I’ll do my best to help.

8) Market your book

It doesn’t matter how amazing your book is – if know one knows about it, no one will buy it. There are two pieces of book marketing that need to be done right in order to get results: traffic and conversion. The conversion part is covered in step #6 above on producing your book’s title, description and cover. So I’ll focus on traffic here. If you don’t already have a big audience or email list, your best source of traffic to your book will probably be Amazon itself. But Amazon doesn’t promote every one of the gazillion books on it’s platform. Amazon promotes the books that will help the company make money. It promotes the books that their users actually buy. How does Amazon know if your book is one of the good ones? It looks at factors like reviews and downloads. You can leverage book promotion sites to get downloads. Check out my case study on book marketing here to learn how to make all that happen. But for significant success over the long-term, you will need a “platform.” Build an email list. How can you get people onto your email list? Try one or more of the below depending on what your audience uses and the level of competition for each in your particular industry: My #1 piece of advice for getting good reviews is simply to write a great book. Without that step, none of the rest of these steps to writing a book that sells really matter over the long run. If you want more detailed instructions on writing a book that sells, download the checklist below. Happy writing! Mike Fishbein is a digital marketer and bestselling author. He writes about content marketing, self-publishing and personal development. This post was originally published on his site.

Startup Snapshot: Writers Boon

1) What exactly is Writers Boon?

Writers Boon is a free, all-powerful platform that helps authors navigate the publishing and marketing maze, connects them with trusted resources, and saves them money by featuring offers, deals and discounts. The platform is built with Oracle technology, the world’s number one database solutions provider. Writers Boon counts about 260+ topics and 400 trusted professionals, all with exceptional reviews.

2)  What problem does it solve?

  • Writers Boon offers a well-organized outline of publishing and marketing tips and info that serve as a blue print for action. No more hacking your way through hundreds of websites. Save time and brainpower.
  • We don’t only connect authors with top-notch experts. We do more than that. We have the most useful DIY Tools & Apps for writers.  And if you want to learn more on any topic, you only need to look under our How-To Guides.
  • Best of all, we feature deals and discounts on publishing and marketing products and services. So now you get the best at the best price. Think of us as Groupon for the writers’ community.

3) Who is your target market?

On the writers’ side, bloggers and aspiring or experienced authors of fiction and non-fiction books. On the vendors’ side, the best publishing and marketing experts and designers of tools & apps for writers.

4) What results do you hope to see over the next few years?

Well, I do hope with all my “author heart” that it will provide real help to all the wonderful authors out there who brighten up our days, some of them at the beginning of their writing journey, others trying to come to grips with book marketing opportunities.

5) What will be next for Writers Boon?

My vision is for Writers Boon to become the authors’ premier information source. Whether they are aspiring or experienced writers of fiction and non-fiction books, whether they want to find the best quotes generator tools, the best writing retreats, or whether they are looking for the best deal on writing software, now they know on Writers Boon they can find everything and everyone they need. Carol Vorvain is a lawyer, author and founder of Writers Boon, the newest, most comprehensive platform for writers. Her books, When Dreams are CallingWhy not? – The island where happiness starts with a question and  A Fool in Istanbul – The adventures of a self-denying workaholic have been featured in a number of travel magazines including the International Traveller magazine and can be found in libraries, bookstores and on Amazon.
Track Changes

Get ready to get published: Resources for authors

Lisa Poisso is a fiction editor and book writing coach working with independent authors and new authors seeking representation. Lisa helps emerging authors tune their manuscripts to publishing industry standards and craft commercial fiction that resonates with readers. Find her at Lisa Poisso, follow her on Twitter at @LisaPoisso, or like her on Facebook. This guest post originally appeared on Lisa’s site.

Once your book is edited, where can you turn for reliable advice on the next steps in the publishing process? My favorite publishing resources for authors include books and articles on querying agents, submitting to publishers, finding a great cover artist, self-publishing tasks and schedules, marketing and promoting your commercially published or self-published book, and more.

Because this is the list I share with my own editing clients, I’ll update this page regularly as I discover new favorites.

Your first publishing decisions

Queries and submissions

Self-publishing

Cover design

Blurbs and retail page copy

Marketing and promotion

5 fun ways to use Snapchat for writers

We all live in the digital age and for us writers, that’s mostly a good thing. After all, it gives us more opportunities to tell others about our stories. The internet has evolved in so many ways through the years and the popularity of social media channels have given us writers a lot of platforms to put our works out there. And that’s a good thing, right? There are numerous channels we can choose from: Facebook, Twitter, Instagram, YouTube, etc. And then there’s Snapchat. Numerous companies have been using Snapchat to promote their businesses and make a name for themselves. Don’t be under the impression that Snapchat is only for millennials or for the young ones, though. What, exactly, is Snapchat? It’s an app that captures videos and photos, with its filters making it fun to do so. You can also send those photos and videos as messages to your friends. The only catch is this: whatever you upload in Snapchat is only available for 24 hours. Given its fun nature in terms of sharing, Snapchat has become a hit. As writers, I think we can use this app to help gain more audience and keep a stronger connection with existing readers. As writers, here are the ways we can use Snapchat:

1) Give them behind-the-scenes glimpses

This will help your readers (both existing and potential) catch behind-the-scenes look. I think the rawness of this approach makes it more genuine and interesting. Think of capturing yourself while at a coffee shop, with your laptop or your tool of preference all ready to use and you talking about what it’s like to write there – your thoughts, your process, how the environment affects you, etc. Another interesting idea would be to talk about what tools you use when you write, like which software or what kind of pen and notebook. Letting your audience catch glimpses of these scenes help establish a deeper connection.

2) Connect with fellow writers

It’s already a fun app to use. Why not add fellow writers and see what they are up to within that day? This not only helps build friendship but it also encourages us to build each other up. We writers most certainly need each other, if not to keep sanity and loneliness at bay! Also, isn’t it more fun to send messages to each other with all those cute filters?

3) Allow account takeovers

Ellen DeGeneres’ Snapchat account is a perfect example of someone else taking over your Snapchat. It promotes establishing connections in a fun way with fellow writers or other similar brands / influencers. This captures attention of the readers of all the writers involved. Fresh faces and candid footage or videos are always interesting. This article here talks about the ways to get started with Snapchat takeovers.

4) Share, share, share

People are visual creatures. Let us writers leverage our Snapchat accounts by giving our audience some photos of a new book cover or maybe a snippet of that novel we’re working on. Or if you’ve been to a book fair or a book signing event, it’s a great idea to show them that. Sharing makes your audience feel like they can relate to you. Snapchat can bring you closer to others by simply sharing things about your novel and, sometimes, your life.

5) Ask your readers to participate

Don’t limit sharing to just yourself. Ask your readers to join in the fun. Like the aforementioned account takeovers, you can always ask your readers to share photos or their own videos. Encourage them to connect with you, be it via takeovers or Snapchat messages. Engaging them to participate and share with you helps create and foster familiarity and, hopefully, friendship. Snapchat is really a fun way to grow your audience, expose your brand, and build connections. Why not give it a try and see how it goes for you? You can do just about anything with it while having a good time doing so. Got a story to share about what got you into writing in the first place? Or how about that time you got your first rejection and how that helped shape who you are as a writer? Perhaps you want to snap photos of that walk downtown as you clear your head when you’ve got writer’s block. Maybe you attended an open mic session and simply want to share that moment with your readers. The possibilities are endless! So go ahead. Use Snapchat for all it’s worth. Grow your audience and build your followers while staying true to who you are and what you’ve got. anna-cunetaAnna loves stringing words together to tell stories, be it horror or conversations with friends. She also wanders and tends to get lost in the internet, always on the lookout for something new to read. Armed with her love for coffee and horror, she writes regularly to keep sanity at bay. Check out her blog, and follow her on Twitter or Instagram.
Snapchat tips

Seven excellent Snapchat tips for authors

This is a guest post by Julie Proudfoot. Julie is an Australian writer and blogger and award-winning author of The Neighbour. Julie writes from her home in Bendigo where she lives with her husband and children and a menagerie of cats and dogs and kangaroos and snakes and lizards. You can find her on twitter, Instagram, Snapchat @julieproudfoots and at her blog, Proud Foot Words. Bloomberg recently declared that over 150 million people are using snapchat, daily. That’s more users than there are on twitter. So as an author, why wouldn’t you get on board? But how can we as authors best use snapchat as a tool?
  1. There’s no point snapping if there’s no one there! So grow your friend list. Share your snapcode on your other social media platforms and leave it on your bios so your followers can add you.
  2. Interact and engage with your new snapchat friends so they know who you are: Watch your followers snaps, they will love that you’ve taken an interest in them. If they have great snaps, let them know! Send a message and tell them so. Ask questions: get your snap friends to help out with your work by snapping you back some answers: help choose a character name, a town name, a title.
  3. Once you’ve built up a friend list, do a book give-away. Ask your snapchat friends to snap your snapcode to go in the draw. This shares your snapcode with their friends while offering them a chance to win.
  4. One of the most amazing and unique tools on snapchat is the Geofilter. It seems built just for authors. Say you’re having an event, you can create a geofilter (an overlay) of your name, or your book title, for snapchatters to use at your event. Check it out, snap a picture and swipe left until you find your local town’s Geofilter. Snapchat Support has excellent advice on how to create your own geofilter.
  5. Use your Snapchat story. You’re an author; you know how to tell a story! Your story stays there for 24 hours. Do a series of three snaps with a beginning, middle, and end. Begin with a hook, ‘Hey, guess where I am!’ Middle, give them some details, why, when. End, show them where you are!
  6. Have some fun with the awesome effects. Snapchat has the best effects of all social media platforms: filters, voice alteration, text, stickers, doodling options, you can even create a sticker avatar of yourself. Use them to make your snaps unique to you. Remember, you can download your snaps to your photo gallery and repost to other platforms.
  7. Show your lovely face. Your snapchat friends don’t want to see your feet, they want to see you! So flip that screen around and get talking. Don’t be afraid to talk about your book news. What are you working on now? Show your work space. Try a regular weekly spot: Tuesday’s Writing Tip, Friday’s Favourite Book. Mix it up and take it outside, don’t limit yourself to snaps from your desk. Let your snapchat friends know you’re human, be real, be honest, be yourself!
There is so much to explore on Snapchat, don’t be afraid to try it all out. Be real, be yourself, and have fun!

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